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- Tasks: Lead the CRM loyalty programme to enhance customer engagement and drive revenue.
- Company: Join a fast-growing business in the Leisure & Hospitality sector with a strong reputation.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and development.
- Why this job: Be part of a small team, gain senior leadership exposure, and make a real impact.
- Qualifications: Minimum 2 years in CRM with proven success in achieving commercial goals.
- Other info: Ideal for those passionate about apps and digital projects; entrepreneurial mindset is a plus.
The predicted salary is between 36000 - 60000 £ per year.
Consumer Additions are partnering with a well-backed and fast growth business in the Leisure & Hospitality space, to recruit a CRM Manager to their team. This role will work within a small team with senior leadership exposure, to own the app driven loyalty programme focused on driving customer engagement, footfall, and revenue. A strategic and data driven role, ideally suited for someone working with apps and passionate about product, either through online or bricks and mortar.
Job Duties:
- Drive CRM & Loyalty Strategy by setting and executing a data-led CRM plan aligned with commercial goals.
- Leverage Customer Insights by analysing member base to boost engagement, retention, and revenue.
- Optimise Campaigns by tracking performance, report key KPIs, and refine strategies for maximum impact.
- Create Engaging Content through email design, copywriting, and personalised offers to drive footfall.
- Continuously improve user experience and remove barriers to use for Loyalty & App Performance.
- Run targeted campaigns to grow new customer bases in new locations.
- Align CRM, app, website, and in-store content with marketing efforts.
Personal requirements:
- Min 2 years working in CRM and a track record of having delivered commercial goals through loyalty.
- Experience in managing digital projects (e.g. app creation), with the ability to put strategy into action.
- Confident in managing multiple senior stakeholders with clear articulation of your ideas.
- A relentless desire to improve KPIs against targets, using data to guide decisions and optimise tactics.
- Entrepreneurial mindset, proactive and resourceful.
- Excellent collaborator, communicator, and team player.
CRM Loyalty Manager employer: Consumer Additions and Consumer Exec
Contact Detail:
Consumer Additions and Consumer Exec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Loyalty Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and loyalty programmes, especially those that leverage app technology. This knowledge will help you speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the leisure and hospitality sector, particularly those involved in CRM and loyalty management. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive customer engagement and improve KPIs in your previous roles. Being able to articulate your successes will set you apart from other candidates.
✨Tip Number 4
Showcase your collaborative skills by highlighting experiences where you've worked with senior stakeholders or cross-functional teams. This will demonstrate your ability to communicate effectively and align strategies across departments.
We think you need these skills to ace CRM Loyalty Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM and loyalty programmes. Focus on specific achievements that demonstrate your ability to drive customer engagement and revenue, particularly through app-driven strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the leisure and hospitality industry. Discuss how your entrepreneurial mindset and data-driven approach can contribute to the company's CRM and loyalty strategy.
Showcase Relevant Skills: Emphasise your skills in managing digital projects and your experience with app creation. Provide examples of how you've successfully collaborated with senior stakeholders and improved KPIs in previous roles.
Highlight Data-Driven Decisions: Illustrate your ability to analyse customer insights and optimise campaigns. Use specific metrics or KPIs from past experiences to demonstrate how your data-led approach has led to successful outcomes.
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Showcase Your Data-Driven Mindset
As a CRM Loyalty Manager, you'll need to demonstrate your ability to analyse data and make informed decisions. Be prepared to discuss specific examples of how you've used data to drive engagement and improve KPIs in previous roles.
✨Highlight Your Experience with Apps
Since this role focuses on an app-driven loyalty programme, share your experience with app management or digital projects. Talk about any strategies you've implemented that successfully enhanced user experience or increased customer retention.
✨Prepare for Stakeholder Management Questions
You'll be working closely with senior leadership, so expect questions about managing multiple stakeholders. Think of examples where you've effectively communicated your ideas and aligned different teams towards a common goal.
✨Demonstrate Your Collaborative Spirit
This role requires excellent collaboration skills. Be ready to discuss how you've worked within a team to achieve commercial goals, and provide examples of how you’ve contributed to a positive team dynamic.
