Senior PR & Communications Manager

In this role, you will drive PR, media relations & communications for Philips in the Benelux with a focus on our technology and innovations for the healthcare sector and supporting the Benelux Zone Leadership Team.

As Senior PR & Communications Manager for Philips in the Benelux you will be in the lead for driving a proactive media relations & communications plan focused on healthcare technology, towards national, regional and trade media and key stakeholders (mainly B2B, focusing on journalists, influencers, business & key opinion leaders).

Your role:

• Proactively managing media relations with a focus on the Netherlands with a number of key media contacts, providing thought leadership, executive positioning, counseling executives and subject matter experts for media interviews as well as spokesmanship towards key media on issues regarding Philips in the Benelux.
• Actively pitching stories with the media in support of positioning Philips as a health technology leader; supporting key new product introductions, large deals with partners and first-of-a-kind installations; global priorities; and our general leadership in innovation, design and sustainability.
• Continuously developing the Philips media relations and communications strategy; and identifying opportunities with new journalists, media-outlets and new media for instance podcasts.
• In collaboration with the Benelux External Relations Lead and Global External Relations team.
• Developing the Health Systems Marketing Strategy & Planning into a Benelux-specific communications plan and calendar; including management of trade media partnerships.
• Acting as liaison between the marketing and communications & brand team in the Benelux.
• Responsible for handling media queries and crisis communications in alignment with the global external relations team.
• Supporting internal and people communications activities in Zone Benelux, as well as acting as the main liaison between the European Communications Team and the Benelux Communications team for the implementation of European initiatives.
• Orchestrating & supporting the online influencer/ambassador program by creating and facilitating relevant digital content on key themes.
• Identify positioning opportunities and platforms on a real-time and ongoing basis and ensure these are leveraged and become part of market communications plan and activity.

You're the right fit if:

• You have a completed Master’s Degree.
• Native Dutch Speaker.
• Relevant experience, managing complex communications processes across a complex / matrix organization.
• Superior PR, media relations & reputation management skills, able to localize global PR and communications strategy and execute.
• Understands communications management in the digital age, incl. various digital communication platforms to drive brand positioning & reputation (social media knowledge).
• Understands impact of content through E2E comms & engagement journey with customers & consumers. Can effectively execute this understanding with meaningful programs & cross-channel messaging.
• Experience in Healthcare or Technology B2B Communications is strongly preferred, or communications for hospitals or medical organizations.
• Strong communication competencies: writing skills, positioning, messaging and storytelling, including crisis and PR management, managing & influencing multiple senior stakeholders.
• Strong interpersonal skills; natural connector and collaborator within local organization, local zone and global organization.
• Strong ability to creatively solve problems (under time pressure).
• Possesses strong analytical skills and rigor, is data-driven and has the market intelligence aptitude and capability to track and measure success.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips.