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- Tasks: Lead innovative marketing campaigns to boost subscriptions and drive engagement.
- Company: Join a global leader in the Food & Drink industry with a focus on customer success.
- Benefits: Enjoy hybrid working, 25+ days leave, wellness perks, and a supportive work environment.
- Why this job: Be part of a creative team that values innovation and collaboration while making an impact.
- Qualifications: Strong marketing experience, especially in digital subscriptions, with excellent communication and analytical skills.
- Other info: We celebrate diversity and encourage applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
We are the leading expert in the global Food & Drink industry. From manufacturing through to retail and hospitality – we provide the inspiration, insight and connections to power our customers’ success. We have offices in Gatwick, Brighton and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Gatwick and London offices and to work remotely for the rest of the week.
Are you skilled in driving subscription growth through innovative marketing strategies? Do you have experience executing multi-channel campaigns with a strong focus on ROI? Can you collaborate effectively across teams to deliver exceptional results? We have an exciting opportunity for a Subscriptions Marketing Manager to join our team, developing high performing subscription marketing campaigns.
What you’ll be doing:
- Planning and implementing effective, targeted integrated marketing campaigns that drive leads and gain subscribers.
- Utilising the full suite of marketing channels including social media, email marketing, websites, paid media, partnerships etc.
- Project management of the creation of a suite of marketing collateral, including digital, print and video assets.
- Actively monitoring the brand identity and tone of voice, curating and creating copy, and briefing collateral into design teams.
- Tracking, monitoring and assessing performance of all marketing activities; developing and maintaining full campaign reporting with ROI and other KPIs.
- Working with Marketo/Adobe Campaign to execute digital marketing campaigns.
- Developing online entry points to attract new customers, leading to conversion.
- Working on Salesforce and Pardot to maximise corporate subscriber growth.
- Managing relationships with agents, agencies, and designers.
- Collaborating with other departments such as editorial, digital development, adops and commercial teams.
- Researching new digital marketing techniques and technologies and advise on best practice and KPIs.
What you’ll need:
- Strong marketing experience, preferably with direct exposure to marketing digital subscription products (eg Business Information, SaaS, Enterprise licences).
- An understanding of content marketing and how it can be utilised to drive leads, and direct sales conversions.
- Knowledge of subscription models.
- Ready to collaborate within a team, experiment with new ideas, and drive impactful results through innovation and creativity.
- Experienced in working within a results-driven environment, consistently meeting or exceeding targets.
- Excellent verbal and written communication skills.
- Strong analytical skills and use of excel/data packages.
- Extremely well organised and able to manage and prioritise a diverse and sometimes time-pressured workload.
- Skilled at networking with peers and managing cross-functional relationships to support business objectives.
- Experience with the following programmes is an advantage: Advance, Pardot, Salesforce.
- Experience of marketing automation an advantage.
Company Benefits Include:
- 25 days annual leave in addition to bank holidays – increasing by one additional day after 6 years, up to a maximum of 30 days.
- An additional day of leave for you to take on a cultural celebration day or on your birthday if you like.
- A volunteer day to take for supporting a chosen charity and giving back to the community.
- Opportunity for hybrid working.
- Contributory Pension.
- Life Assurance Scheme.
- Group Income Protection.
- Enhanced family-friendly leave pay entitlements.
- Wellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.
- Cycle to Work Scheme.
- Electric Car Scheme.
Why work for us:
We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands. We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics. If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.
Subscriptions Marketing Manager employer: The William Reed Group
Contact Detail:
The William Reed Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Subscriptions Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in subscription marketing, especially within the Food & Drink industry. Understanding what strategies are currently driving success can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the marketing and subscription sectors. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights for your application.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've tracked and reported on marketing campaign performance in the past. Being able to discuss specific KPIs and ROI metrics will demonstrate your results-driven mindset.
✨Tip Number 4
Research the tools mentioned in the job description, such as Marketo, Salesforce, and Pardot. Familiarity with these platforms can set you apart from other candidates and show your commitment to mastering the necessary skills for the role.
We think you need these skills to ace Subscriptions Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in subscription products. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your innovative marketing strategies and successful multi-channel campaigns. Be specific about how your skills align with the company's goals.
Showcase Analytical Skills: Include examples of how you've tracked and assessed marketing performance in previous roles. Mention any tools or software you’ve used, such as Marketo or Salesforce, to strengthen your application.
Highlight Collaboration Experience: Emphasise your ability to work across teams. Provide examples of past collaborations that led to successful marketing outcomes, showcasing your teamwork and communication skills.
How to prepare for a job interview at The William Reed Group
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns, especially those focused on subscription growth. Highlight specific strategies you implemented and the results achieved, particularly in terms of ROI.
✨Demonstrate Cross-Functional Collaboration
Since the role requires collaboration with various teams, come ready with examples of how you've successfully worked with different departments in the past. This could include working with design teams or managing relationships with external agencies.
✨Familiarise Yourself with Relevant Tools
Brush up on your knowledge of Marketo, Salesforce, and Pardot, as these are mentioned in the job description. Be ready to discuss how you've used these tools in your previous roles to drive marketing success.
✨Prepare for Analytical Questions
Given the emphasis on tracking performance and KPIs, be ready to talk about how you've used data to inform your marketing decisions. Bring examples of how you've analysed campaign performance and adjusted strategies accordingly.
