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- Tasks: Lead product marketing for publishers, driving strategies from ideation to launch.
- Company: Join Taboola, a top performance-driven advertising company transforming the digital landscape.
- Benefits: Enjoy generous perks like free meals, gym partnerships, and comprehensive health coverage.
- Why this job: Make an impact in a collaborative culture that values your contributions and growth.
- Qualifications: 2+ years in Product Marketing; strong communication and data-driven problem-solving skills required.
- Other info: Be part of a diverse team committed to inclusivity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Realize your potential by joining the leading performance-driven advertising company! We’re looking for a Product Marketing Manager – Publishers to join our global Product Marketing team and help us drive success across our Publisher Business and Product Management teams. This is a high-impact, cross-functional role where you’ll work across the full product lifecycle—from ideation to launch and adoption. Your mission? Turn innovative technologies into meaningful value for some of the world’s largest publishers.
As the linchpin between Sales, Product, Marketing, and Customers, you’ll shape go-to-market (GTM) strategies, build compelling positioning, and develop sales enablement tools that bring Taboola’s publisher offerings to life.
To Thrive In This Role, You’ll Need:
- 2+ years of experience in Product Marketing or a closely related field
- Proven ability to develop impactful go-to-market strategies and drive execution across teams
- Strong messaging and positioning skills with excellent written communication
- A data-driven mindset paired with creative problem-solving abilities
- Deep understanding of the programmatic ad tech ecosystem
- Team player with the ability to manage external resources and collaborate cross-functionally
Bonus Points If You Have:
- Experience in ad tech, SaaS, or digital media
- Familiarity with publisher-side solutions or products
- A background in B2B marketing, especially with programmatic revenue drivers
- Experience launching ad tech products and crafting GTM plans for publisher-facing tools
How You’ll Make An Impact:
- Driving the business growth of Taboola’s Publisher products through strong market positioning
- Leading GTM planning and execution for new feature launches and major product rollouts
- Acting as the voice of the customer—gathering feedback, building use cases, and guiding product roadmaps
- Partnering with Sales and Account Management to support retention and acquisition strategies
- Evangelizing Taboola’s publisher products in client meetings, internal training sessions, and industry engagements
- Creating impactful marketing collateral, including messaging frameworks, pitch decks, blog posts, videos, and more
- Collaborating with the broader Marketing team on campaign strategy, content creation, and product storytelling
- Representing the product domain as a thought leader within the organization and externally
Why Taboola:
Working at Taboola gives you the chance to be part of building something unique. We are a company that embraces change, with enormous growth potential and a collaborative environment where your contribution is always valued. Generous benefits including medical, dental, and vision coverage, gym partnerships, and a fully stocked kitchen with free meals. Exceptional onboarding program and the best tools (MacBooks, automation platforms, etc.) to set you up for success. An open, international, and welcoming company culture that values learning, ownership, and teamwork.
About Taboola:
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
Ready to Realize your potential? Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.
Product Marketing Manager, Publishers employer: Taboola
Contact Detail:
Taboola Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Publishers
✨Tip Number 1
Familiarise yourself with the programmatic ad tech ecosystem. Understanding how it works will not only help you in interviews but also demonstrate your genuine interest in the role and the industry.
✨Tip Number 2
Network with professionals in the ad tech and digital media space. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends, which can give you an edge during discussions.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've developed in the past. Being able to articulate your experience clearly will showcase your capability to drive execution across teams.
✨Tip Number 4
Stay updated on Taboola’s products and recent developments in their publisher offerings. This knowledge will allow you to speak confidently about how you can contribute to their success and align with their goals.
We think you need these skills to ace Product Marketing Manager, Publishers
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially any work related to ad tech or B2B marketing. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for product marketing and how your skills align with the responsibilities of the role. Mention specific experiences that showcase your ability to develop go-to-market strategies and collaborate cross-functionally.
Showcase Your Communication Skills: Since excellent written communication is crucial for this role, consider including examples of impactful messaging or marketing collateral you’ve created in the past. This could be in the form of links to blog posts, pitch decks, or other relevant materials.
Demonstrate Your Data-Driven Mindset: Highlight any experience you have with data analysis or using metrics to drive marketing decisions. Providing specific examples of how you've used data to inform strategies will strengthen your application.
How to prepare for a job interview at Taboola
✨Understand the Product Lifecycle
Familiarise yourself with the full product lifecycle, especially in relation to publishers. Be prepared to discuss how you would approach each stage, from ideation to launch and adoption, and provide examples from your past experience.
✨Showcase Your Go-To-Market Strategy Skills
Prepare to discuss specific go-to-market strategies you've developed in previous roles. Highlight your ability to drive execution across teams and how you measure the success of these strategies.
✨Demonstrate Data-Driven Decision Making
Be ready to explain how you use data to inform your marketing decisions. Share examples of how a data-driven mindset has helped you solve problems creatively in your previous roles.
✨Prepare for Cross-Functional Collaboration
Since this role requires collaboration with Sales, Product, and Marketing teams, think of examples where you've successfully worked cross-functionally. Emphasise your team player attitude and how you manage external resources effectively.
