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- Tasks: Lead and optimise marketing strategies for a fast-growing SaaS company across EMEA.
- Company: Join a leading IDV/KYC SaaS firm known for innovation and agility in the tech industry.
- Benefits: Enjoy hybrid work, international travel opportunities, and a dynamic team environment.
- Why this job: Make a significant impact on brand positioning and demand generation in diverse markets.
- Qualifications: Extensive senior marketing experience, especially in SaaS, with strong leadership and digital skills.
- Other info: Frequent international travel required to engage with teams and key locations.
The predicted salary is between 43200 - 72000 £ per year.
This fast-growing IDV/KYC SaaS company is a leader in its industry, providing cutting-edge solutions across EMEA, with a particular focus on African regions. With a strong reputation for innovation and agility, the company is scaling its operations to drive greater market penetration and brand awareness. The company focuses on marketing to enterprise clients across multiple verticals, ensuring tailored solutions that meet diverse industry needs.
The Marketing Director will report directly to the C-suite and work closely with leadership based in London. This role requires a strategic and hands-on leader who can drive impactful marketing initiatives while managing an internationally dispersed team of four marketing professionals from day one. The successful candidate will play a crucial role in aligning marketing initiatives with the broader business strategy, ensuring high-performance execution across campaigns, brand-building efforts, and lead-generation activities. This role will require frequent international travel to engage with team members and key office locations.
Key Responsibilities- Strategic Leadership: Develop and execute a comprehensive B2B marketing strategy tailored to the unique demands of the EMEA region, with a particular focus on African markets and enterprise clients across multiple verticals.
- Team Management: Lead, mentor, and coordinate a team of four international marketing professionals across various specialisms, ensuring alignment with business goals.
- Regional Marketing Execution: Design and implement region-specific marketing campaigns that cater to diverse market needs, ensuring local relevance and impact.
- Demand Generation: Oversee and optimise multi-channel marketing campaigns to generate high-quality leads and drive revenue growth.
- Digital Strategy: Enhance website performance, user experience, and SEO to improve engagement and organic traffic.
- Content & Thought Leadership: Develop and oversee the creation of compelling content, including blogs, whitepapers, case studies, and webinars to establish the company as a market leader.
- CRM & Data-Driven Marketing: Leverage Pipedrive CRM and analytics tools to track, measure, and refine marketing initiatives.
- Stakeholder Collaboration: Work closely with sales, product, and customer success teams to align marketing strategies with business objectives and customer needs.
- Market Awareness: Stay ahead of industry trends, competitor activity, and emerging market opportunities to inform marketing decisions.
- Events & Branding: Drive the company’s participation in key industry events, awards, and branding opportunities to strengthen market presence.
- Extensive experience in a senior marketing leadership role, ideally within SaaS or technology-driven industries.
- Proven ability to manage international marketing teams, ensuring collaboration and performance across different regions.
- Strong track record in demand generation, digital marketing, and content strategy, with a focus on B2B growth.
- Experience in developing and executing regional marketing strategies, particularly within EMEA and African markets.
- Proficiency in Pipedrive CRM and other marketing automation tools to drive data-driven decision-making.
- Exceptional communication, leadership, and organisational skills.
- Ability to travel internationally as required to meet team members.
Marketing Director employer: YourPrime
Contact Detail:
YourPrime Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in IDV/KYC SaaS solutions, especially those relevant to the EMEA and African markets. This knowledge will not only help you during interviews but also demonstrate your commitment to understanding the company's focus areas.
✨Tip Number 2
Network with professionals in the SaaS marketing space, particularly those who have experience in international team management. Engaging with industry peers can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful demand generation campaigns you've led in the past. Highlight how these experiences align with the company's goals of driving revenue growth and enhancing brand positioning.
✨Tip Number 4
Showcase your proficiency with Pipedrive CRM and other marketing automation tools by discussing how you've used data-driven strategies to optimise marketing initiatives. This will illustrate your capability to leverage technology for effective marketing.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in senior marketing roles, particularly within SaaS or technology-driven industries. Emphasise your leadership skills and any experience managing international teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's focus on EMEA and African markets. Discuss how your strategic vision aligns with their goals and how you can drive demand generation and brand awareness.
Showcase Relevant Achievements: In your application, include specific examples of successful marketing campaigns you've led, especially those that demonstrate your ability to generate leads and enhance brand positioning in B2B contexts.
Highlight Digital Proficiency: Mention your experience with digital marketing strategies, including SEO and content creation. If you have used Pipedrive CRM or similar tools, be sure to highlight this expertise as it is crucial for data-driven marketing.
How to prepare for a job interview at YourPrime
✨Showcase Your Strategic Vision
As a Marketing Director, it's crucial to demonstrate your ability to develop and execute comprehensive marketing strategies. Prepare to discuss specific examples of how you've tailored B2B marketing initiatives to meet the unique demands of different regions, especially in EMEA and African markets.
✨Highlight Team Management Experience
This role involves leading an international team, so be ready to share your experiences in managing diverse teams. Discuss how you've mentored team members, fostered collaboration, and ensured alignment with business goals in previous roles.
✨Emphasise Demand Generation Success
The company is focused on driving revenue growth through effective demand generation. Prepare to present case studies or metrics that showcase your success in optimising multi-channel marketing campaigns and generating high-quality leads.
✨Demonstrate Market Awareness
Stay informed about industry trends and competitor activities relevant to the SaaS sector. During the interview, share insights on emerging market opportunities and how you would leverage them to enhance the company's brand positioning and market presence.
