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- Tasks: Join our Digital Team to optimise Usborne's global websites and enhance the customer journey.
- Company: Usborne is a leading independent publisher creating engaging books for children of all ages.
- Benefits: Enjoy a friendly work environment, opportunities for skill development, and a chance to impact children's literature.
- Why this job: Be part of a close-knit team that values creativity and collaboration while making a difference in children's lives.
- Qualifications: 2-4 years of digital marketing experience with website content management systems and strong data skills required.
- Other info: This role is full-time, based in Farringdon, and we encourage diverse applicants.
The predicted salary is between 30000 - 42000 £ per year.
Reporting into the wider Global Marketing function, the Digital team supports Usborne’s global publishing and Usborne Community Partnerships teams in all aspects of digital marketing. This includes a platform of global websites (which you’ll find at usborne.com), and the UK website which is a key e-commerce channel for Usborne. In addition, the team manages social media, trade and consumer email, and provides digital marketing expertise to all other teams at Usborne.
The role involves ensuring the smooth operation, usability and effectiveness of our global Usborne websites. The successful candidate will be responsible for optimising the customer journey on our website, ensuring our books are beautifully displayed and our content is up to date to maximise book sales and engagement. Strong collaboration skills are essential as the role involves working with colleagues from across the entire Usborne business.
Other key tasks of this role include:
- Building website pages and merchandising English language websites with new books and seasonal promotions.
- Troubleshooting and resolving website issues such as website bugs, book information issues or user difficulties.
- Working with Usborne’s website agency to develop and test new features and functionality, including writing requirements and user testing.
- Managing the feed between our book database and website.
- Uploading additional content to websites including activity sheets, videos and audio content.
- Managing website and internal search categories to ensure books are well merchandised.
- Improving ranking of websites via search engine optimisation.
- Building and running reports (in Google Analytics and other tools) to understand website and campaign performance.
- Microsoft Excel reporting and data manipulation.
- Presenting key website statistics and insights in monthly meetings.
- Managing the eBook creation process including ensuring eBooks are compliant with new accessibility legislation.
- Supporting colleagues who manage non-English language websites with technical expertise.
We are looking for an individual with 2-4 years’ experience of digital marketing, including hands-on experience working with website content management systems. The successful candidate will also demonstrate:
- Experience with website content management systems (i.e Magento, Shopify or other CMS) including building web pages and working with developers.
- Good Excel and data manipulation skills (pivot tables, formulas etc).
- Google Analytics experience (running reports and creating simple queries).
- Good writing skills with strong grammar and the ability to craft concise, SEO-friendly and impactful copy.
- A meticulous eye for detail including ability to check text for accuracy.
- Ability to work with a wide range of stakeholders in a professional and effective manner.
- Ability to multitask with excellent time management skills.
Though not essential, the successful candidate would ideally also demonstrate:
- Knowledge of website performance monitoring tools and techniques.
- Knowledge of search engine optimisation tools and techniques.
- HTML and user experience knowledge.
- Digital accessibility and GDPR understanding.
- Experience with project management/workflow tools such as Asana.
- Simple graphic design skills (for example creating images in Canva).
- Experience with PPC (Google Adwords).
Publishing experience is not required, however an interest in children’s books and publishing is a plus.
Location: Farringdon
Salary: Dependent on experience
Contract: Permanent
Working times: Full-time
Usborne is dedicated to building a diverse taskforce that reflects the wide range of communities that read our books globally. We particularly encourage applications from underrepresented demographics in Publishing. We are unable to offer visa sponsorship for this role and therefore applicants must have the permanent right to live and work in the UK.
After an anonymised shortlisting process, we anticipate first interviews taking place via Teams in early April, with second round interviews (and a short exercise) taking place in person shortly afterwards. We are looking for the successful candidate to commence the role as soon as possible.
Please let us know if you require reasonable adjustments at any point during the application and/or recruitment process.
We kindly ask that you refrain from using any AI tools for your application. Any suspected AI usage may result in your application being rejected.
Digital Marketing Executive - Website employer: Tussell Limited
Contact Detail:
Tussell Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive - Website
✨Tip Number 1
Familiarise yourself with the Usborne website and its content. Understanding their current layout, promotions, and user experience will help you identify areas for improvement and demonstrate your proactive approach during interviews.
✨Tip Number 2
Brush up on your Google Analytics skills. Being able to discuss how you would use analytics to improve website performance and customer engagement will show that you're data-focused, which is a key requirement for this role.
✨Tip Number 3
Network with professionals in digital marketing and publishing. Engaging with others in the industry can provide insights into best practices and may even lead to referrals or recommendations for the position.
✨Tip Number 4
Prepare examples of past projects where you've successfully collaborated with different teams. Highlighting your teamwork skills will be crucial, as the role involves working closely with various stakeholders across the business.
We think you need these skills to ace Digital Marketing Executive - Website
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and website content management systems. Emphasise any specific tools you've used, such as Magento or Shopify, and showcase your data manipulation skills with Excel.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for children's books and publishing. Mention your eagerness to learn and collaborate, and provide examples of how you've successfully worked with diverse teams in the past.
Showcase Your Writing Skills: Since good writing skills are essential for this role, include samples of your work if possible. Ensure your application is free from grammatical errors and demonstrates your ability to write concise, SEO-friendly copy.
Highlight Relevant Projects: If you have experience with Google Analytics or any project management tools like Asana, mention specific projects where you utilised these skills. This will show your practical knowledge and ability to analyse website performance effectively.
How to prepare for a job interview at Tussell Limited
✨Showcase Your Digital Marketing Experience
Be prepared to discuss your previous roles in digital marketing, especially any hands-on experience with website content management systems. Highlight specific projects where you built web pages or collaborated with developers, as this will demonstrate your practical skills.
✨Demonstrate Data Proficiency
Since the role requires good Excel and data manipulation skills, come ready to talk about your experience with Google Analytics and how you've used data to inform decisions. You might even want to prepare a few examples of reports you've created or insights you've derived from data.
✨Emphasise Collaboration Skills
This position involves working with various stakeholders, so be sure to highlight your ability to collaborate effectively. Share examples of how you've worked with different teams, such as marketers, developers, or editors, to achieve common goals.
✨Prepare for SEO Discussions
Given the importance of search engine optimisation in this role, brush up on your SEO knowledge. Be ready to discuss techniques you've used to improve website rankings and how you can apply that knowledge to enhance Usborne's online presence.
