Head of Marketing - Multi Brand

Join to apply for the Head of Marketing – Multi Brand role at IPRS Group .

Handl Group is a dynamic and fast-growing “buy and build” investor that provides funding and innovative strategic support to enable their autonomous portfolio companies to achieve outstanding profitable growth.

We are looking for an experienced Head of Marketing to join our team. The successful candidate will have multi-brand marketing experience and knowledge of the health & wellbeing sector.

Position:

As the Head of Marketing, you will be responsible for developing and executing strategic marketing plans to drive brand awareness and achieve business objectives. Your role will involve overseeing all marketing activities and leading a team of marketing professionals.

Responsibilities:

1. Develop and implement comprehensive marketing strategies aligned with the company’s growth objectives and target audience.
2. Conduct market research and analysis to identify opportunities for expansion and differentiation in the competitive landscape.
3. Define and articulate the brand’s identity, messaging, and value proposition to resonate with our target market.
4. Develop brand guidelines and standards to ensure consistency across all marketing channels and touchpoints.
5. Oversee the development and execution of digital marketing campaigns across various channels, including email, social media, PPC, SEO, and content marketing.
6. Optimise website performance and user experience to drive traffic, engagement, and conversions.
7. Develop and implement lead generation strategies to attract qualified prospects to our programs and offerings.
8. Optimise conversion funnels and customer journeys to maximise lead conversion rates and customer acquisition.
9. Develop a content strategy aligned with target audience needs and preferences, leveraging various formats such as blog posts, videos, webinars, and case studies.
10. Collaborate with internal teams and external partners to create high-quality, engaging content that educates, inspires, and drives action.
11. Establish key performance indicators (KPIs) and metrics to track and evaluate the effectiveness of marketing initiatives.
12. Use data and analytics to optimise marketing campaigns, improve ROI, and drive continuous improvement.

Qualifications:

1. Bachelor’s or master’s degree in marketing, communications, business, or a related field.
2. Proven experience in marketing and communications leadership roles.
3. Strong strategic thinking and analytical skills.
4. Excellent communication and interpersonal abilities.
5. Demonstrated success in developing and implementing successful marketing campaigns.
6. Familiarity with digital marketing tools and platforms.

Experience and Knowledge:

1. Digital marketing: 5 years (preferred)
2. Marketing: 5 years (preferred)
3. Several years of experience in marketing, sales, or a related area.
4. Experience leading a team of writers, designers, and account managers.
5. Experience interacting with clients regularly.
6. Strong communication and interpersonal skills.
7. Strong copywriting abilities.
8. Excellent analytical and data reasoning abilities.
9. Attention to detail.
10. Strategic thinking abilities.
11. Problem-solving skills and initiative.
12. Ability to embrace new marketing trends.

Skills and Abilities:

1. Able to understand others’ perspectives.
2. Able to write press releases and marketing materials.
3. To communicate with team members, customers, and stakeholders.

Leadership:

1. Being able to inspire and lead team members with experience and insight.
2. A go-to person for team members with ideas and questions.

Strategic Thinking:

1. Being able to develop and implement strategies that align with the company’s goals.
2. Open to new marketing trends.
3. Able to organize projects, allocate resources, and manage deadlines.
4. Able to oversee performance and manage high-pressure situations.
5. Being able to use data to identify areas that need improvement.
6. Can use data to identify what’s working so it can be replicated.
7. Being able to use research skills to develop marketing, sales, and service programs.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing

Industries

Health, Wellness & Fitness

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