Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the creation of eye-catching visuals for Zynga's mobile games and marketing campaigns.
- Company: Join Zynga, a global leader in interactive entertainment with over 6 billion game downloads.
- Benefits: Enjoy a hybrid work model, creative freedom, and opportunities for career growth.
- Why this job: Be part of a fun, innovative culture that values creativity and collaboration in gaming.
- Qualifications: 5+ years in a similar role, expert in motion graphics, and proficient in design software.
- Other info: Diversity and inclusion are at our core; we celebrate all backgrounds and perspectives.
The predicted salary is between 36000 - 60000 £ per year.
At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences.
As a Lead Marketing Artist, you will play a significant role in promoting Zynga mobile games. You will work closely with our marketing creative team to produce visual communications that showcase the exciting features of upcoming games, as well as live features and events of current titles. This responsibility requires an ability to execute against a broad range of tasks across all areas of the game’s portfolio, from creating promotional images & motion graphics to helping edit 2D animation. You will also engage with our UA team and relevant stakeholders to ensure our team meets its objectives and KPIs on a weekly, monthly, and quarterly basis. You will be a key figure in the overall design pipeline, providing feedback and insights to designers, artists, and producers on proposed designs and strategy. You’ll be an advocate and collaborator, leveraging the talent and expertise of our staff to develop content that excites players to install and enjoy our games worldwide.
Requirements:
- Support UA and marketing strategies by designing high-quality visual static and motion assets that capture attention, communicate effectively, and drive audience engagement.
- Stay up to date with design trends, tools, and best practices; introduce, encourage, and champion innovative ideas to the team.
- Ability to lead and work on multiple projects simultaneously to deliver on the organization’s creative goals; adapt quickly to changing project priorities.
- Build strong communication within the art team to effectively deliver on the creative tasks.
- Work closely with the Marketing Art Lead to align on creative strategy to help guide ideation and production.
- Be proactive and intuitive, ensuring the team is always driving forward in an efficient and positive way.
- Mentor and guide more junior designers.
What do you need from me?
- At least 5 years experience in a similar role.
- Experience working with casual mobile games.
- Expert motion graphics and animation skills.
- Highly proficient using Photoshop, After Effects, and Illustrator.
- Experience working on live projects or products.
- UA/digital marketing knowledge is desirable but not essential.
- 3D software & Unity knowledge is desirable but not essential.
- A portfolio of recent work demonstrating your skill and breadth of experience.
Contact Detail:
Zynga Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Art Lead
✨Tip Number 1
Familiarise yourself with Zynga's games and their marketing strategies. Understanding the unique features and audience engagement tactics used in their mobile games will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your motion graphics and animation skills through a well-curated portfolio. Highlight projects that demonstrate your ability to create engaging visual content, especially for mobile games, as this is crucial for the role.
✨Tip Number 3
Network with current or former Zynga employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 4
Stay updated on the latest design trends and tools relevant to gaming marketing. Being able to discuss recent innovations or successful campaigns in your interview will demonstrate your passion and commitment to the industry.
We think you need these skills to ace Marketing Art Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing art, especially in mobile games. Emphasise your motion graphics and animation skills, as well as any leadership roles you've held.
Showcase Your Portfolio: Include a link to your portfolio that demonstrates your best work in visual communications, motion graphics, and 2D animation. Ensure it reflects your ability to create engaging content that aligns with Zynga's gaming style.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for gaming and how you can contribute to Zynga's creative goals. Mention specific projects or experiences that relate to the role.
Highlight Collaboration Skills: In your application, emphasise your ability to work collaboratively with teams. Provide examples of how you've successfully communicated and led projects in previous roles, particularly in fast-paced environments.
How to prepare for a job interview at Zynga
✨Showcase Your Portfolio
Make sure to bring a well-curated portfolio that highlights your best work, especially projects related to mobile games. Be prepared to discuss the thought process behind each piece and how it aligns with marketing strategies.
✨Understand Zynga's Brand
Familiarise yourself with Zynga's games and their unique selling points. This will help you tailor your responses and demonstrate how your skills can enhance their marketing efforts.
✨Demonstrate Leadership Skills
As a Lead Marketing Artist, you'll need to show that you can mentor junior designers and lead projects. Share examples from your past experiences where you've successfully guided a team or contributed to a collaborative project.
✨Stay Current with Design Trends
Be ready to discuss the latest design trends and tools in the gaming industry. Showing that you're proactive about learning and adapting will impress the interviewers and align with their innovative culture.
