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- Tasks: Lead PR strategies, manage RFPs, and drive business growth in hospitality and tourism.
- Company: Join GEN PLUS Group, a global collective reshaping industry norms with creativity and excellence.
- Benefits: Enjoy a vibrant work culture, diverse team, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values innovation and impactful storytelling.
- Qualifications: Bachelor's degree and 10+ years in PR or marketing, with strong industry connections required.
- Other info: Opportunity to represent the agency at industry events and conferences.
The predicted salary is between 43200 - 72000 £ per year.
About us The GEN PLUS Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the 'Plus' philosophy, our dedication goes beyond the ordinary, creating connections that transcend transactions. As industry-leading Story-Tellers, Story-Shapers, and Story-Makers, we unite the strategic communications of PRM, content creation expertise of NaF+, talent representation by SPANDY, Influencer Marketing skills of Bees & Honey, and the innovative spirit of THEM AGAIN under one banner. Our cohesive team, GEN+, comprises over 3,000 industry experts from 60+ nationalities, all sharing a collective passion to disrupt, innovate, and lead. The group ensures impactful outcomes for brands, businesses, and people globally by embracing diversity and fostering an environment of creativity and excellence.
The Director – PR & MarComms is a strategic leader responsible for driving business growth, leading high-impact PR and communication strategies, and managing new business opportunities. This role requires expertise in handling RFPs, industry trends, award submissions, and client relationship management, particularly in hospitality, travel, and tourism sectors. The ideal candidate will have strong industry connections and a proven track record in expanding agency business.
What will be your responsibilities?
- Business Development & Growth
- Lead and manage RFP processes, acting as the key strategist and penholder, allocating tasks to relevant teams and ensuring high-quality submissions and overall accountability of submissions.
- Proactively identify new business opportunities, track industry trends, and apply for relevant RFPs to drive agency expansion.
- Strengthen and maintain relationships with key stakeholders across hospitality, travel, and tourism boards, leveraging networks for business growth and working hand-in-hand with the GEN PLUS Growth team.
- Develop and execute innovative PR and MarComms strategies that align with each client’s objectives and enhance impact.
- Oversee and prepare strategies for award submissions, ensuring the agency's work is effectively represented in industry recognitions and accolades.
- Manage the planning, execution, and delivery of multi-channel PR, marketing, and corporate communication initiatives across the business.
- For each RFP/new brief where PR/Marcomms is required, define project scope, resources, budgets, and KPIs to ensure seamless execution and high-quality deliverables.
- Identify emerging industry trends and integrate them into PR and communication strategies to stay ahead of the market.
- Lead vendor, media, and partnership engagements to maximize campaign effectiveness and business impact.
- Work closely as an integrated member of the business with other agency units, especially on RFPs and briefs where multi-agency input and SOW is required.
- Build and maintain strong client relationships, ensuring seamless collaboration and high-impact PR execution.
- Guide and mentor teams, ensuring skill development and a high-performance culture.
- Act as a key representative for the agency in industry events, networking forums, and conferences, driving visibility and business opportunities.
- Ensure clear, data-driven decision-making at all levels by providing ongoing performance insights and recommendations.
Minimum Requirements
- Bachelor’s degree in marketing, communications, business, or a related field.
- 10+ years of experience in PR, communications, or marketing, with a strong focus on business development.
- Expertise in RFP management, award submissions, and strategic communication planning.
- Well-connected within hospitality, travel, and tourism sectors, with a strong industry reputation.
- Strong proficiency in PR tools, digital platforms, media analytics, and project management.
- Exceptional written and verbal communication skills, with experience in crafting compelling proposals and award entries.
Director- Marcomms & PR employer: Griffin Fire
Contact Detail:
Griffin Fire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director- Marcomms & PR
✨Tip Number 1
Network actively within the hospitality, travel, and tourism sectors. Attend industry events, conferences, and networking forums to meet key stakeholders and build relationships that could lead to business opportunities.
✨Tip Number 2
Stay updated on the latest industry trends and insights. Subscribe to relevant publications and follow thought leaders in PR and MarComms to ensure your strategies are innovative and aligned with market demands.
✨Tip Number 3
Develop a strong personal brand online. Use platforms like LinkedIn to showcase your expertise, share insights, and connect with other professionals in the field, which can enhance your visibility and credibility.
✨Tip Number 4
Prepare for interviews by familiarising yourself with GEN PLUS Group's work and values. Understand their approach to PR and MarComms, and be ready to discuss how your experience aligns with their mission and goals.
We think you need these skills to ace Director- Marcomms & PR
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR, communications, and business development. Focus on your achievements in managing RFPs and award submissions, as well as your connections within the hospitality, travel, and tourism sectors.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of GEN PLUS Group's philosophy and how your background aligns with their mission. Emphasise your strategic leadership skills and provide examples of successful PR campaigns you've led.
Showcase Industry Knowledge: In your application, demonstrate your awareness of current industry trends and how they can be integrated into effective PR and communication strategies. This will show that you are proactive and well-informed.
Highlight Team Leadership Experience: Since the role involves guiding and mentoring teams, include specific examples of how you've developed high-performance cultures in previous positions. Mention any relevant metrics or outcomes to support your claims.
How to prepare for a job interview at Griffin Fire
✨Showcase Your Strategic Thinking
As a Director in Marcomms & PR, it's crucial to demonstrate your ability to think strategically. Prepare examples of past campaigns where you identified opportunities and drove growth through innovative strategies. Highlight how your approach aligns with the company's commitment to creativity and excellence.
✨Highlight Industry Connections
Given the importance of relationships in this role, be ready to discuss your network within the hospitality, travel, and tourism sectors. Share specific instances where your connections have led to successful collaborations or business opportunities, showcasing your value as a well-connected leader.
✨Prepare for RFP Discussions
Since managing RFP processes is a key responsibility, come prepared to discuss your experience with RFPs. Be ready to outline your approach to leading these processes, including how you allocate tasks and ensure high-quality submissions. This will demonstrate your capability to handle the strategic aspects of the role.
✨Demonstrate Leadership Skills
As a team leader, it's essential to convey your mentoring style and how you foster a high-performance culture. Prepare to share examples of how you've guided teams in the past, focusing on skill development and collaboration. This will show that you can lead effectively while driving impactful PR execution.
