Digital Impact Lead

Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising, to create unique value with visionary clients.

What we believe

Health brings us together. In the diseases we suffer, the medicines we create, and the causes we champion, health shows us our collective humanity. When we break the barriers that divide us, when we think further, we can create healthier futures, together.

A passion for craft

Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centred our disciplines around three essential crafts: science, strategy and creativity.

Overview

In the role of Digital Impact Lead, you will be a key member of the team and instrumental in the development and execution of connected digital strategies across Langland. You will maximise the impact of advertising campaigns, brand experiences, PR and medical education, and improve patient and healthcare professional engagement. Furthermore, you will play a pivotal role in integrating digital innovation into client solutions, ensuring measurable results and growth.

Responsibilities

• Strategic Digital Leadership: Lead the development and execution of cutting-edge digital strategy that aligns with our clients' business objectives and healthcare industry trends. Leverage data, insights, and emerging technologies to enhance business performance and impact.
• Campaign Development & Oversight: Collaborate with cross-functional teams (creative, accounts, media, and analytics) to design, implement, and optimise multi-channel (POE) campaigns that drive meaningful outcomes.
• Performance Analytics & Optimisation: Use web and campaign performance metrics to monitor, analyse, and report on the success of initiatives. Translate complex analytics into actionable recommendations to continuously optimise campaigns for maximum ROI.
• Client Partnerships, New Business and Engagement: Act as a trusted advisor to clients, providing strategic counsel on opportunities and ensuring digital impact is a core part of their marketing strategy. Present insights and recommendations to senior stakeholders.
• Collaboration and Team leadership: Collaborate effectively with colleagues with a range of skills and experience. Mentor and guide junior members of the team in digital best practices, ensuring knowledge transfer and professional development. Build business cases for new hires into the team to ensure we can meet client needs.
• Innovation & Emerging Technologies: Stay ahead of the curve in digital marketing trends, platforms, and tools within the healthcare space. Identify and implement new technologies and approaches to create innovative digital experiences.
• Compliance & Best Practice: Ensure that all digital activities adhere to healthcare regulations and industry standards (ABPI, GDPR) while promoting ethical marketing practices.

Qualifications

Essential:

• Proven experience in engagement strategy and digital strategy.
• Leadership experience and strong stakeholder management skills, with the ability to build beneficial relationships and influence senior clients.
• Ability to translate complex healthcare challenges into innovative digital solutions with measurable impact.
• Understanding of digital marketing channels (SEO, SEM, social media, paid media, content marketing, etc.) and healthcare communications.
• Experience in working with performance analytics and other tools and platforms (web analytics, social listening, CRM etc.) to drive campaign success and optimisation.
• Working knowledge of tech stacks for front and back-end web development.
• Excellent presentation and communication skills, with the ability to convey complex information clearly and effectively.
• Experience working in a highly regulated environment.

Desired:

• A strong understanding of digital trends in the healthcare and pharmaceutical industries.
• Experience with digital transformation and innovation projects in a healthcare context.
• Knowledge of healthcare regulations and best practices (e.g., ABPI Code of Practice, GDPR).

If you are forward-thinking and passionate about transforming healthcare communications through innovative digital strategies, we would love to hear from you.

Additional information

Langland has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• "YOU" DAYS: flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
• BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING & BANK HOLIDAY SWAP: You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
• GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).