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For Companies At a Glance
- Tasks: Create innovative marketing concepts and analyse performance data to drive growth.
- Company: Join a dynamic team in Marylebone focused on creative and strategic marketing.
- Benefits: Enjoy hybrid working, free products, discounts, and a dog-friendly office.
- Why this job: Be part of a creative culture that values fresh ideas and social impact.
- Qualifications: 4-5+ years in a similar role with experience in Meta and TikTok advertising.
- Other info: Core hours are 10:00-16:00, with monthly team events and a brand-new office.
The predicted salary is between 36000 - 60000 £ per year.
As Creative Strategist you’ll play a vital role in the creative and strategic aspects of our performance and growth marketing activity. Working to promote our product portfolio across a range of performance marketing channels, your ultimate mission is to concept winning ideas for our campaign, using a strong foundation of data and insights and your imagination!
What You’ll Be Doing
- Concepting: Ideating performance-led, social-first concepts.
- Researching: Conducting extensive research on the landscape and digesting findings into relevant, actionable insights.
- Copywriting: Creating great conceptual ideas will include writing strong copy, messaging frameworks, hooks and scripts to capture the attention of consumers.
- Storyboarding: Turning your concepts into actionable and detailed storyboards, which can be shot and edited with short lead times.
- Briefing and Creative Production: Planning, coordinating and developing the briefing process, leveraging experts, creators, and owning the entire production process.
- Collaborating: Working closely with editors and media buyers to ensure you’re always up to date with content performance.
- Content Obsessed: On the pulse of new trends, cultural moments, customer behaviour, emerging platforms, in the know on what’s trending and what’s not - plus, how to integrate it all into winning social advertising concepts.
- Data Analysis: Tracking, analysing, and reporting on the performance of all creative on a daily basis.
- Iterating: Using data-driven insights to optimise creative output and iterate on winning concepts.
What We’re Looking For
- 4-5+ years experience in a Creative Strategist or similar role whether it’s in-house, agency side or as your side-hustle.
- Proven experience working with Meta and TikTok advertising.
- An ideator who can develop and deliver great concepts.
- That viral mindset - an obsession with achieving high-performing, viral content.
- A proven portfolio of creative assets.
- Experience using various creative strategy and ideation frameworks.
- A track record of overseeing the creative production process.
- A demonstrated understanding and knowledge of creative testing approaches, and measuring outcomes using business performance metrics.
- A strong understanding of the social landscape, particularly TikTok and Meta.
What You'll Get In Return
- Core working hours of 10:00-16:00
- Free Soul product pantry - access to a variety of FS products in the office
- Your monthly Free Soul essentials - for free!
- 30% friends and family discount
- Hybrid working: 3 days in the office per week
- Dog-friendly office
- Access to Vitality health insurance post-probation
- Monthly team socials, lunch & learns and internal events
- Brand new work laptop and full desk set-up
- Pension plan
- A brand-new office environment, designed to be an inspiring place to work, collaborate and grow
Creative Strategist employer: Free Soul
Contact Detail:
Free Soul Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially on platforms like Meta and TikTok. This will not only help you understand the landscape but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Build a portfolio that showcases your best creative concepts and campaigns. Highlight any viral content you've created or contributed to, as this will demonstrate your ability to generate high-performing ideas.
✨Tip Number 3
Network with professionals in the creative strategy field. Attend industry events or join online forums where you can connect with others who share your passion for creative marketing. This could lead to valuable insights and potential referrals.
✨Tip Number 4
Prepare to discuss your experience with data analysis and how it informs your creative decisions. Be ready to provide examples of how you've used data-driven insights to optimise campaigns and iterate on concepts in previous roles.
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in creative strategy, particularly any work with Meta and TikTok advertising. Showcase your portfolio of creative assets to demonstrate your skills.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for creativity and data-driven insights. Mention specific campaigns or projects where you've successfully ideated and executed concepts, and how they align with the role.
Showcase Your Research Skills: In your application, emphasise your ability to conduct extensive research and turn findings into actionable insights. Provide examples of how your research has informed your creative strategies in the past.
Highlight Collaboration Experience: Discuss your experience working with cross-functional teams, such as editors and media buyers. Illustrate how collaboration has enhanced your creative output and led to successful campaigns.
How to prepare for a job interview at Free Soul
✨Showcase Your Creative Portfolio
Make sure to bring a well-curated portfolio that highlights your best work as a Creative Strategist. Include examples of campaigns you've conceptualised, especially those that have performed well on platforms like Meta and TikTok.
✨Demonstrate Data-Driven Insights
Be prepared to discuss how you've used data to inform your creative decisions in the past. Share specific examples of how you tracked performance metrics and iterated on concepts based on insights.
✨Stay Current with Trends
Research the latest trends in social media and advertising, particularly on TikTok and Meta. Show your interviewers that you're not just aware of what's trending but also how you can integrate these trends into effective campaigns.
✨Prepare for Collaborative Scenarios
Since collaboration is key in this role, think of examples where you've successfully worked with editors, media buyers, or other creatives. Be ready to discuss how you ensure everyone is aligned and up to date with content performance.
