Senior Marketing Operations Executive (JR101699)

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION , CARE , IMAGINATION , and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business, then we want to hear from you.

The Opportunity:

Join our dynamic Digital Marketing Division as a Senior Marketing Operations Executive, where you’ll work across a diverse product portfolio and report directly to the Head of Marketing Operations.

You will work on some of the top international digital marketing events, such as Affiliate Summit , Traffic & Conversion Summit , Creator Economy Live , and new products in development. Affiliate Summit hosts the world’s largest affiliate marketing events, attracting thousands of advertisers, networks, agencies, and affiliates globally. Traffic & Conversion Summit, North America’s premier independent digital marketing conference, features an impressive lineup of speakers, including Richard Branson and Arnold Schwarzenegger.

We’re looking for a forward-thinking professional eager to advance their career and contribute to a collaborative and fast-paced environment. In this dynamic role, you’ll leverage your expertise in marketing technology, email automation, and marketing operations to support and create innovative and data-driven strategies. Your analytical and data skills will be essential as you analyse performance metrics, create automation workflows, and deliver actionable insights that optimise our marketing efforts.

Our team’s core values include creating an inclusive environment that is feedback-obsessed, celebrates mistakes, is committed to learning and development, and loves our customers.

If these values sound like you and you are ready to make a significant impact and drive success across our digital marketing initiatives, we want to hear from you.

Key Responsibilities:

1. Marketing Automation Optimization
   • Automate customer touchpoints and marketing processes using cutting-edge CRM and automation tools to increase efficiency.
   • Lead campaign reporting and performance analysis, delivering actionable insights and innovative suggestions for future campaigns.
   • Liaise with the Data team to connect data between different platforms and provide optimal usage of data in campaigns and reporting.
2. Data Management
   • Guide campaign managers in establishing reliable conversion tracking throughout the lead lifecycle.
   • Create, govern, and promote best practices in database management and customer segmentation.
   • Monitor data health and engagement KPIs, making strategic recommendations based on insights.
   • Align with business objectives to optimise the marketing measurement roadmap and support organisation goals.
3. Reporting & Analytics
   • Analyse marketing performance and ROI across various channels.
   • Manage marketing data reporting using PowerBI, Salesforce Einstein, and Excel, to actively connect data across multiple sources and generate actionable insights.
   • Create interactive dashboards to track marketing campaigns, event performance, customer behaviours, database health, and customer feedback, to empower teams to make data-driven decisions.
   • Utilise historical data to create forecasts and develop strategies based on analysis of market trends, customer behaviour, and competitor activity.
4. Data Privacy
   • Ensure compliance with data protocols in all marketing activities.
   • Implement new data privacy policies and regulations (e.g., GDPR).
   • Liaise with the Group Privacy Manager to establish best practices in data capture.

Knowledge, Skills & Behaviours:

• Experience in marketing automation and CRM technology.
• Highly organised with good attention to detail.
• Data savvy and a whiz in Excel.
• Curious and process-oriented.
• Great verbal and written communication skills.
• Analytical – excited about uncovering data insights.
• Strong logic and problem-solving ability.
• Familiarity with data privacy regulations such as GDPR.
• Excellent time management skills and the ability to prioritise relevant tasks.
• Proven ability to learn new tools and software quickly and independently.
• Passion and energy to make lasting change.
• Data Steward – guardian of our customer data who curates its health, growth, engagement and richness to extract maximum value for our business.
• Commercial Connector – ability to connect the dots between commercial goals, data, process, insight and people that enables successful decision making.
• Insight Obsessed – driven to understand ‘why’ and takes the initiative to identify trends and gaps that others may look past to uncover new routes to success.
• Confident Communicator – a respected voice with superior verbal and written communications skills that can translate complexity into simplicity for a range of stakeholders.

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. ()

Clarion Events embraces diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. ()

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Employee Assistance Programme (EAP) – a 24/7, 365-day confidential helpline
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees

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