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For Companies At a Glance
- Tasks: Connect with customers globally and enhance their experience through CRM campaigns.
- Company: Join Paysend, a dynamic company focused on innovative customer engagement.
- Benefits: Enjoy flexible working options and a collaborative team environment.
- Why this job: Craft impactful campaigns and drive exceptional outcomes in a fast-paced setting.
- Qualifications: Organised, creative, and proficient in CRM software with a data-driven mindset.
- Other info: Experience with Braze is a plus; knowledge of GDPR is essential.
The predicted salary is between 28800 - 43200 £ per year.
As a CRM Executive at Paysend, you will be the voice of our brand, connecting with customers across the globe and enhancing their experience through well-executed CRM campaigns and marketing automation strategies. Working as part of the Global CRM Team, you will collaborate closely with key stakeholders across Engineering, Product, Data, and Regional teams. We are seeking someone results-oriented, enthusiastic about data insights, and passionate about improving customer engagement. If you enjoy crafting impactful campaigns, testing innovative ideas, and utilising the latest tools to drive exceptional outcomes, this role is for you!
Key responsibilities:
- Assist the CRM Manager in developing and delivering the global CRM lifecycle strategy, including multi-channel automations and triggered campaigns.
- Plan, execute, and optimise business-as-usual (BAU) CRM campaigns, collaborating with the Product team to create content tailored to specific customer segments.
- Conduct A/B testing and segmentation optimisation across all customer touchpoints, reporting findings to internal stakeholders.
- Ensure the quality and accuracy of campaigns by adhering to the internal quality assurance (QA) process and maintaining consistency across all send-outs.
- Fully leverage the capabilities of Braze (or similar CRM platforms) to design, implement, and refine campaigns.
- Conduct competitor analysis, gathering insights into market performance within Direct-to-Consumer channels, and present findings for strategic discussions.
- Maintain and update the CRM Campaign Playbook, documenting all campaigns and their objectives for reference and alignment.
About you:
- Exceptionally organised with a strong attention to detail.
- A creative thinker who can bring fresh ideas and innovative solutions to enhance customer engagement and campaign outcomes.
- Strong critical-thinking skills and the ability to multi-task and thrive in a fast-paced environment.
- Proficient in CRM software and marketing automation tools (experience with Braze is a significant advantage).
- A data-driven mindset with an excellent understanding of analytics, using insights to shape business and campaign strategies.
- Strong time-management skills with the ability to manage projects and prioritise effectively.
- Solid knowledge of GDPR and other regulations governing customer data privacy and protection.
CRM Executive employer: Paysend Group Ltd.
Contact Detail:
Paysend Group Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with CRM platforms like Braze, as this is a significant advantage for the role. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering the tools that will be essential in your day-to-day tasks.
✨Tip Number 2
Showcase your creativity by preparing a few campaign ideas that could enhance customer engagement. This will not only highlight your innovative thinking but also give you a chance to discuss your vision during interviews, making you stand out from other candidates.
✨Tip Number 3
Stay updated on the latest trends in CRM and marketing automation. Follow industry blogs, attend webinars, or join relevant online communities to gather insights that you can bring to the table, demonstrating your proactive approach and passion for the field.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and data analysis. Be ready to share specific examples of how you've used data insights to shape campaigns in the past, as this will show your results-oriented mindset and ability to drive exceptional outcomes.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and skills required for the CRM Executive position at Paysend. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience in CRM, marketing automation, and data analysis. Use specific examples of past campaigns you've worked on and the results achieved to demonstrate your impact.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your creative thinking and data-driven mindset, and explain how you can contribute to enhancing customer engagement through innovative CRM strategies.
Showcase Your Skills: If you have experience with CRM platforms like Braze, make sure to mention it prominently. Discuss any relevant projects where you conducted A/B testing or segmentation optimisation, as these are crucial for the role.
How to prepare for a job interview at Paysend Group Ltd.
✨Show Your Passion for CRM
Make sure to express your enthusiasm for customer relationship management. Talk about any previous experiences where you successfully engaged customers or improved their experience through campaigns. This will demonstrate your genuine interest in the role.
✨Highlight Your Data Skills
Since the role requires a data-driven mindset, be prepared to discuss how you've used data insights in past roles. Share specific examples of A/B testing or segmentation optimisation you've conducted and the outcomes that resulted from those efforts.
✨Demonstrate Your Organisational Skills
As an exceptionally organised individual, you should provide examples of how you've managed multiple projects simultaneously. Discuss your time-management strategies and how you prioritise tasks to meet deadlines, especially in fast-paced environments.
✨Familiarise Yourself with Braze
If you have experience with Braze or similar CRM platforms, make sure to mention it. If not, take some time to learn about its features and functionalities. Being able to discuss how you would leverage such tools in your campaigns will set you apart from other candidates.
