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- Tasks: Manage and execute customer marketing programs for Hospitality Cloud across Europe.
- Company: Cvent is a leading provider of event technology with over 21,000 customers worldwide.
- Benefits: Enjoy flexible working options, creative projects, and opportunities for professional growth.
- Why this job: Join a dynamic team focused on innovative marketing strategies and enhancing customer relationships.
- Qualifications: Experience in B2B marketing, strong communication skills, and proficiency in CRM tools required.
- Other info: This role does not offer sponsorship.
The predicted salary is between 36000 - 60000 £ per year.
Cvent is a leading meetings, events and hospitality technology provider with more than 4,700 employees and nearly 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.
In this role, you will manage and execute European customer engagement marketing programs to key customer segments working closely with demand generation, client services, sales and product management teams. You will focus on upgrading our customer messaging to deepen our engagement and resulting in stronger client satisfaction. You will assist your customer marketing teammates and the regional field marketers across multiple marketing programs and you will partner especially closely with our CS and product teams to drive improved adoption and mastery of our tools.
Our ideal manager is passionate not only about executing creative and effective marketing campaigns that enable us to develop deeper customer (user) relationships, but also delivering programs that materially impact our ability to retain and upsell those customers. The most successful applicants will be the ones that can effectively collaborate with many different teams, enjoy complex problem solving and are results-driven.
In This Role, You Will:
- Develop and oversee the execution of customer marketing programs within Europe for Hospitality Cloud including: Advisory Board Meetings, Customer events and dinners, Attendance at customer events, Local user summit promotion, Cvent Celebrity, Cvent Community, Cvent Academy, Cvent Excellence Awards, Cvent CONNECT Europe customer activations, Manage roll out of global customer marketing campaigns in European region.
- Effectively communicate the ROI from programs to leadership through post campaign analysis.
- Oversee the customer marketing team’s internal Marketing wiki for Europe.
- Ensure that deliverables for Venue Directory customer contracts are delivered on including marketing bundles such as blogs, social media posts, email marketing, reporting back to customer on campaign success etc.
- Key account engagement – lead on key SAT account campaigns and ABM within Europe for cross sell/upsell opportunities working alongside demand generation team.
- Work closely with the Global Customer Marketing Team and Analytics Team on the customer data and market analysis to identify the scope of the respective programs and design targeted customer-centric initiatives based on the needs of the market.
Here's What You Need:
- Extensive experience in B2B Marketing field, of designing & building/executing marketing programs, and designing and marketing customer focused content is a plus.
- A strong command of messaging and communication – both externally and internally.
- Ability to work with multiple stakeholders and under strict timelines.
- Deep experience with Excel and PowerPoint.
- Hands-on experience with complex project management.
- A true team player who can work across various teams/departments virtually and in person.
- Solid reporting skills in using CRM tools like Salesforce.
- Experience with Salesforce, Marketo required. Experience with Higher Logic is a plus.
- Excellent communication, problem-solving and analytical skills.
- Strong leadership skills with the ability to prioritize and execute with precision.
- Bachelor’s degree in marketing, Communications or equivalent experience.
We are not offering sponsorship for this role.
Customer Marketing Manager, Hospitality Cloud, Europe employer: Cvent, Inc.
Contact Detail:
Cvent, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager, Hospitality Cloud, Europe
✨Tip Number 1
Familiarise yourself with Cvent's products and services, especially the Hospitality Cloud. Understanding how these tools benefit customers will help you articulate your ideas during interviews and demonstrate your passion for the role.
✨Tip Number 2
Network with current or former employees of Cvent on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage in your discussions.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've executed in the past, particularly those that involved customer engagement. Highlighting measurable results will showcase your ability to drive success in similar initiatives at Cvent.
✨Tip Number 4
Stay updated on industry trends in B2B marketing and hospitality technology. Being knowledgeable about current challenges and innovations will allow you to contribute meaningfully to conversations during the interview process.
We think you need these skills to ace Customer Marketing Manager, Hospitality Cloud, Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and customer engagement. Use specific examples that demonstrate your ability to design and execute marketing programmes, as well as your communication skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer marketing and how your background aligns with the role. Mention specific projects or campaigns you've led that relate to the responsibilities outlined in the job description.
Showcase Your Skills: Emphasise your proficiency with tools like Salesforce and Marketo, as well as your analytical skills. Provide examples of how you've used these tools to drive successful marketing initiatives or improve customer engagement.
Highlight Team Collaboration: Since the role requires working closely with various teams, include examples of successful collaborations in your application. Describe how you’ve worked with different stakeholders to achieve common goals in past roles.
How to prepare for a job interview at Cvent, Inc.
✨Know Your Audience
Research Cvent and its Hospitality Cloud offerings thoroughly. Understand their customer segments and how your marketing strategies can enhance engagement and satisfaction. Tailor your responses to show how your experience aligns with their goals.
✨Showcase Your Project Management Skills
Be prepared to discuss specific examples of complex projects you've managed. Highlight your ability to work under tight deadlines and coordinate with multiple stakeholders, as this role requires strong project management capabilities.
✨Demonstrate Analytical Thinking
Cvent values data-driven decision-making. Be ready to explain how you've used analytics in past roles to measure the success of marketing campaigns and how you would apply similar methods to demonstrate ROI for their initiatives.
✨Emphasise Team Collaboration
This position involves working closely with various teams. Share examples of how you've successfully collaborated across departments in previous roles, showcasing your teamwork and communication skills.
