Your role as Marketing Operations Specialist is to play a key role in supporting the operational functions of the Business Development and Marketing team. You will assist the Head of Marketing Operations in connecting Go-to-Market (GTM) strategies with data-driven insights, streamlining processes, and ensuring compliance with GDPR. Your focus will be on optimising marketing technologies, managing data, and fostering collaboration across teams to ensure seamless coordination and peak performance., * CRM Strategy Support: Assist in implementing and managing the CRM strategy, ensuring effective integration with the customer experience team.
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Budget Management: Support the oversight of the marketing operations budget for efficient resource allocation.
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Team Support: Aid in the development of a high-performing marketing operations team, contributing to a culture of excellence.
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Technology Integration: Assist with the integration and optimization of marketing technologies and tools.
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Cross-Departmental Collaboration: Work closely with other departments to ensure alignment and coordination in marketing operations.
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Performance Metrics: Help develop and monitor KPIs to track the success and efficiency of marketing operations.
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Strategic Planning & Coordination: Support the planning and coordination of cohesive marketing operations across digital, marketing, and business development teams.
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GTM Strategy Integration: Assist in connecting GTM strategies with data insights for improved performance and outcomes.
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Central Hub Support: Act as a central point of coordination to ensure teams are aligned and processes run smoothly.
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Process Streamlining: Identify and implement improvements to enhance efficiency using data insights and technology.
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Data Management: Track and analyse data, providing actionable insights to the campaign, digital, brand, and BD teams.
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Compliance: Ensure that all marketing activities comply with GDPR and relevant regulations.
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Marketing Tech Stack Management: Support the management and optimization of the marketing technology stack., Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.
Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.
Additional Information
As part of the Irwin Mitchell Group’s on-boarding process all successful applicants are required to complete the group’s employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders.
We carry out pre employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties.
The employment screening process will fully comply with Data Protection and other applicable laws.
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A degree in Marketing, Business Administration, or a related field.
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Several years of experience in marketing operations or a similar role.
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Proficiency in marketing automation tools, CRM systems, and data analysis software.
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Strong analytical skills with the ability to interpret data and provide actionable insights.
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Excellent verbal and written communication skills.
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Strong organizational and project management skills.
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High attention to detail and accuracy.
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Ability to work collaboratively within a team environment.
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Knowledge and understanding of GDPR and other relevant regulations.
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25 days holidays as standard plus bank holidays – You can ‘buy’ up to 35hrs of extra holiday too.
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Generous and flexible pension schemes.
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Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)
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Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.
We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!
Contact Detail:
Irwin Mitchell Recruiting Team
