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- Tasks: Lead digital strategy development and manage a creative team to deliver impactful campaigns.
- Company: Join a dynamic agency known for innovation and creativity in the digital space.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and development.
- Why this job: Be at the forefront of digital marketing, shaping strategies that drive real consumer engagement.
- Qualifications: Experience at Associate Director level in PR and integrated communications is essential.
- Other info: This role requires a passion for digital trends and a knack for client relationship building.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a Digital Planning Lead to become a catalyst for further development of our head office innovation and creative hub. The person in this role would be working alongside the data and insights team, creative strategists, content and publishing experts, and creatives to help sector teams build compelling, effective, inspirational communications strategies and campaigns.
You will already be operating at SAD / Associate Director level in an agency environment and will be well accustomed to the world of PR and integrated communications. You will bring a knowledge of digital customer journey planning across influencer, social, SEM, display, and eComm. You will lead a team that develops digital strategies and ecosystem plans for integrated clients across the whole digital consumer journey.
You and the team would work closely with the content + publishing team and the data + measurement teams to ensure the solutions seamlessly blend the earned, owned, paid, and shared media strategies both on and offline.
We are looking for someone who can:
- Bring a deep knowledge of strategies for consumer engagement across the digital consumer journey from awareness to engagement through to purchase.
- Understand the connection and impact of elements of the strategy including influencer marketing, social campaigns, search engine marketing (SEM), display advertising, and eCommerce.
- Act as lead client contact during the relevant phases of campaigns and develop comprehensive digital strategies that incorporate industry best practices and are integrated and aligned with existing plans.
- Develop digital planning strategies across the earned, owned, paid, and shared spaces and demonstrate business impact through the whole digital consumer journey.
- Develop standards, systems, and best practices for digital planning strategies including their maintenance as well as real-time development.
- In conjunction with data + measurement teams, define new ways to help measure the ROI of digital campaigns, define KPIs, and implement measurement and reporting methods to gauge success for client campaigns.
- Champion the importance of client satisfaction and service within the team, leading by example and encouraging positive client relationship building behaviour and champion stand-out work.
- Work well within a collaborative, integrated team dynamic, displaying a proven ability in running a team, controlling timelines and budgets, anticipating issues, and working towards the solution of complex problems.
- You will be a natural business developer who demonstrates exceptional creative and proposal writing skills.
- Additionally, you’ll have the confidence and presence to act as an agency spokesperson, participating in thought leadership opportunities, public speaking at key trade shows, conferences, etc.
Digital Planning Lead (Associate Director) employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Planning Lead (Associate Director)
✨Tip Number 1
Network with professionals in the digital planning and PR sectors. Attend industry events, webinars, or conferences where you can meet potential colleagues or clients. Building these connections can give you insights into the role and may even lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and consumer engagement strategies. Follow relevant blogs, podcasts, and thought leaders in the industry. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 3
Prepare to discuss specific case studies or campaigns you've worked on that showcase your expertise in digital strategy and client management. Being able to articulate your past successes will set you apart from other candidates.
✨Tip Number 4
Familiarise yourself with the company’s current projects and clients. Understanding their work will allow you to tailor your discussions during interviews and show how your skills align with their needs.
We think you need these skills to ace Digital Planning Lead (Associate Director)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital planning and integrated communications. Emphasise your previous roles at the Associate Director level and any specific achievements in digital customer journey planning.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Discuss your experience with influencer marketing, SEM, and eCommerce, and how you can contribute to their innovation and creative hub.
Showcase Your Leadership Skills: In your application, provide examples of how you've successfully led teams and managed client relationships. Highlight your ability to develop strategies that drive consumer engagement across various digital platforms.
Demonstrate Your Knowledge: Include insights into industry best practices for digital planning and measurement. Mention any innovative approaches you've implemented in past roles that have positively impacted client campaigns.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Digital Expertise
Be prepared to discuss your knowledge of digital customer journey planning. Highlight specific examples of how you've successfully integrated influencer marketing, social campaigns, SEM, and eCommerce in past roles.
✨Demonstrate Leadership Skills
As a potential leader, it's crucial to showcase your experience in managing teams. Share instances where you've led projects, controlled timelines, and resolved complex issues while maintaining team morale.
✨Prepare for Client Interaction Scenarios
Since you'll act as the lead client contact, practice articulating how you would handle client relationships. Think of examples where you've built strong client connections and delivered exceptional service.
✨Emphasise Your Creative Thinking
This role requires exceptional creative skills. Be ready to discuss your approach to developing innovative digital strategies and how you've measured their success through KPIs and ROI.
