*Head of Digital Marketing (4761)

• You will be responsible for the development and execution of a comprehensive digital strategy that aligns with the business goals.

• Overseeing the Irwin Mitchell website to ensure high-quality content and an outstanding user experience.

• You will develop and implement strategies to build audiences, drive engagement, generate traffic and improve conversion rates.

• Leading SEO initiatives to enhance search engine rankings and organic traffic.

• Management of the migration of the IM website to SitcoreCloud.

• You will lead a team of digital experts, responsible for demand generation, SEO, content, UX, CRO, and front-end development.

• Tracking and analysis of the website performance metrics to make data-driven decisions.

• To drive an increase in new client acquisition and revenue generation through targeted marketing.

• You will enhance digital visibility to support the firms expansion into new markets.

• Run digital campaigns to increase brand awareness and online presence., Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.

Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.

Additional Information

As part of the Irwin Mitchell Group’s on-boarding process all successful applicants are required to complete the group’s employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders.

We carry out pre employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties.

The employment screening process will fully comply with Data Protection and other applicable laws.

• You will have proven experience in a senior digital marketing role within a large organisation.

• Have a strong understanding of both B2B and B2C markets and the dynamics within these sectors.

• Strong understanding of paid and organic channels.

• Excellent leadership and team management skills, with the ability to drive and motivate your team.

• Ability to move at a fact pace and deliver new customer acquisitions.

• Have an in-depth knowledge of digital marketing and online engagement strategies.

• We would also like for you to have experience with Sitecore, including managing migrations to Sitecore Cloud, although this is not essential.

• 25 days holidays as standard plus bank holidays – You can ‘buy’ up to 35hrs of extra holiday too.

• Generous and flexible pension schemes.

• Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)

• Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.

We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.

We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!