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- Tasks: Lead global brand marketing for Speedo, driving innovative campaigns and community engagement.
- Company: Pentland Brands is a dynamic family business owning iconic active and footwear brands worldwide.
- Benefits: Enjoy competitive salary, benefits, and opportunities for leadership growth in a collaborative environment.
- Why this job: Shape the future of Speedo with impactful marketing initiatives and a creative team culture.
- Qualifications: Significant experience in brand marketing, especially in social and influencer strategies.
- Other info: This is a fixed-term, 12-month maternity cover role.
The predicted salary is between 72000 - 108000 £ per year.
Pentland Brands is a dynamic, global family business and the proud owner of iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.
We are searching for an inspiring and visionary Global VP, Brand Marketing to lead the next phase of Speedo's global evolution, redefining its brand narrative and ensuring a seamless, compelling consumer experience across all touchpoints. Please note, this is a fixed term, 12 month maternity cover vacancy.
Role overview:
As the Global VP Brand Marketing, you will shape and execute a bold, disruptive, and strategic global marketing plan that strengthens Speedo's position as the world's most iconic swimwear brand. You will drive brand relevance, community engagement, and consumer connection through social-first storytelling, influencer and athlete marketing, and best-in-class events and activations. Reporting to the SVP of Speedo, this role requires a visionary leader who understands how to embed brands into culture and drive measurable impact.
Key responsibilities:
- Develop and execute a strategic, disruptive global brand marketing blueprint that fuels awareness, engagement, and commercial success.
- Lead the global brand partnerships strategy, securing and managing high-impact collaborations that elevate brand perception and commercial success.
- Develop and oversee the global marketing strategy, ensuring alignment across all regions while allowing for local market adaptation.
- Work collaboratively with regional directors in key markets to ensure seamless execution of brand strategy and marketing initiatives.
- Champion a social-first, digital-first approach to marketing, ensuring campaigns are innovative, shareable, and culturally relevant.
- Build and engage communities that drive brand loyalty, advocacy, and long-term consumer relationships.
- Lead influencer and athlete marketing, identifying, and activating key partners to amplify brand impact and drive authentic advocacy.
- Oversee global events, activations, and experiential marketing, ensuring Speedo is at the forefront of cultural moments.
- Partner with creative, PR, and media teams to develop compelling brand storytelling across all global platforms.
- Work closely with the product, design, and innovation teams to ensure Speedo continues to lead in high-performance and sustainable swimwear.
- Align closely with commercial, digital, and product teams to drive a unified brand strategy and maximise return on investment.
- Monitor and analyse key performance metrics, ensuring a data-driven approach to optimising marketing effectiveness.
- Build, mentor, and lead a high-performing global brand marketing team, fostering a culture of innovation and excellence.
Who you are:
- A proven strategic leader with a track record of driving global brand growth and cultural relevance.
- A disruptive marketer with expertise in social-first marketing, influencer and athlete partnerships, and community building.
- A visionary brand builder who understands how to integrate storytelling, activations, and digital marketing to deepen consumer connection.
- A commercially savvy leader who balances creativity with data-driven decision-making.
- A strong cross-functional collaborator, aligning marketing with product, commercial, and digital strategies.
- A resilient and energetic leader who thrives in a fast-paced, high-growth environment.
Qualifications:
- Must have significant proven experience in brand marketing, with a strong emphasis on social, influencer, athlete marketing, and experiential marketing.
- Proven ability to develop and execute disruptive, culture-led marketing strategies at a global level.
- Expertise in community building, with a track record of growing and engaging consumer audiences.
- Strong leadership experience, including managing cross-functional teams and global initiatives.
- Deep knowledge of consumer behaviour, cultural trends, and digital innovation.
Why join us?
- Lead and shape the future of Speedo, one of the world's most iconic sports brands.
- Drive innovative, culture-driven marketing initiatives that make a lasting impact.
- Work alongside a high-energy, collaborative team that thrives on creativity and excellence.
- Competitive salary, benefits, and leadership growth opportunities.
vp Brand Marketing (Speedo) employer: PENTLAND
Contact Detail:
PENTLAND Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land vp Brand Marketing (Speedo)
✨Tip Number 1
Network with professionals in the sports marketing industry, especially those who have experience with global brands. Attend industry events or webinars where you can connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Stay updated on the latest trends in social media and influencer marketing, particularly within the sports and swimwear sectors. This knowledge will help you demonstrate your understanding of how to engage consumers effectively in your discussions during interviews.
✨Tip Number 3
Research Speedo's recent marketing campaigns and brand partnerships. Being able to discuss these initiatives and suggest innovative ideas for future campaigns will show your genuine interest in the brand and your strategic thinking capabilities.
✨Tip Number 4
Prepare to showcase your leadership style and experience in managing cross-functional teams. Think of specific examples where you've successfully led a team through a challenging project, as this will be crucial for the VP role.
We think you need these skills to ace vp Brand Marketing (Speedo)
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Speedo's brand values and current market position. Familiarise yourself with their recent campaigns and how they engage with their audience.
Tailor Your CV: Highlight your relevant experience in brand marketing, especially in social-first and influencer marketing. Use specific examples that demonstrate your ability to drive brand growth and community engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your vision for Speedo's brand evolution. Discuss how your past experiences align with the role's responsibilities and how you can contribute to the company's success.
Showcase Leadership Skills: Emphasise your leadership experience in managing cross-functional teams and global initiatives. Provide examples of how you've successfully led teams to achieve marketing goals in fast-paced environments.
How to prepare for a job interview at PENTLAND
✨Showcase Your Vision
As a candidate for the Global VP of Brand Marketing, it's crucial to articulate your vision for Speedo's brand evolution. Prepare to discuss innovative strategies that align with the company's goals and demonstrate how you can redefine the brand narrative.
✨Highlight Your Experience
Make sure to emphasise your proven track record in brand marketing, particularly in social-first and influencer marketing. Share specific examples of successful campaigns you've led and how they drove engagement and commercial success.
✨Demonstrate Cross-Functional Collaboration
Since this role requires strong collaboration with various teams, be ready to discuss your experience working with product, design, and digital teams. Highlight instances where your collaborative efforts led to successful marketing initiatives.
✨Prepare for Data-Driven Discussions
Given the emphasis on data-driven decision-making, come prepared to discuss how you've used performance metrics to optimise marketing strategies. Be ready to share insights on how you've balanced creativity with analytical thinking in past roles.
