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For Companies At a Glance
- Tasks: Lead marketing strategies and create engaging content to boost brand awareness and client growth.
- Company: Join a dynamic team at Epiq Services, where passion meets purpose in the legal industry.
- Benefits: Enjoy remote work flexibility, collaborative culture, and opportunities for professional growth.
- Why this job: Be part of a creative environment that values innovation and drives impactful marketing initiatives.
- Qualifications: Bachelor’s degree in marketing or related field; 8+ years B2B marketing experience required.
- Other info: Experience in the legal sector is a plus; strong communication and project management skills needed.
The predicted salary is between 54000 - 84000 £ per year.
It's fun to work at a company where people truly believe in what they are doing!
Job Summary
This position within our Product and Initiative Marketing team will partner with business, sales, and service leaders to define messaging and go-to-market strategy for Epiq Services, including partner marketing. Go-to-market plans will include demand generation activities and internal and client-facing sales activation materials. This position will work closely with our Identity Marketing team for the creation of thought leadership materials, our Events team to support the planning and execution of events, and with our Marketing for Sales team for the creation of awareness campaigns and lead generation.
Essential Job Responsibilities
- Define marketing strategy and objectives that increase brand awareness, drive thought leadership, impact client growth, and support sales enablement.
- Produce content that aligns technical concepts to jobs-to-be-done for various uses, including collateral, web content, sales presentations, infographics, webinars, email and content marketing campaigns, and social media.
- Create and execute go-to-market plans, including demand generation activities such as event participation, digital marketing, and performance marketing.
- Partner with Sales and business stakeholders on go-to-market strategies and create targeted demand-generation campaigns and sales enablement tools, ensuring the messaging is appropriate for the campaign goal and aligns with target markets, personas, and use cases.
- Perform market research and analysis to identify trends, client needs, and competitive landscape, enabling informed decision-making and strategy refinement.
- Establish and execute a strategy for PR, content, and awards.
- Set KPIs, monitor and evaluate results, and report on ROI metrics.
Qualifications & Requirements
Education
- Bachelor’s degree in marketing, communications, business, or related field.
Experience
- 8+ years of B2B marketing experience, with a proven track record of driving business growth.
- Experience in marketing for legal industry is strongly preferred, including eDiscovery services and software, and information governance.
- Comfortable working in a remote environment with a dispersed team.
- Team player comfortable working in a distributed ownership environment, adapting to specific verbal guidelines, and driving projects to completion.
Skills
- Excellent communication skills, both written and oral; able to present complex concepts to a variety of audiences through multiple channels.
- Strong interpersonal skills; able to build relationships across the business and influence decision-making.
- Results-oriented, striving for quantifiable results that help the business succeed, with willingness to shift plans to meet and align to goals.
- Self-motivated with excellent multitasking capabilities, strong project management and prioritization skills, and the ability to make independent decisions.
- Creative and innovative, regularly sharing ideas and best practices, and looking for ways to improve on current marketing efforts.
- Working knowledge of Salesforce or comparable software.
- Microsoft Office: PowerPoint, Word, and Excel.
Product and Initiative Marketing Director employer: Epiq
Contact Detail:
Epiq Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product and Initiative Marketing Director
✨Tip Number 1
Network with professionals in the legal marketing industry. Attend relevant webinars, conferences, or local meetups to connect with others who may have insights or opportunities related to the Product and Initiative Marketing Director role.
✨Tip Number 2
Familiarise yourself with the latest trends in B2B marketing, especially within the legal sector. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated in a rapidly evolving field.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've implemented in the past. Highlight your experience with demand generation activities and how they contributed to business growth, as this is crucial for the role.
✨Tip Number 4
Showcase your ability to collaborate across teams by preparing anecdotes that illustrate your teamwork skills. The role requires working closely with various departments, so demonstrating your interpersonal skills will be key.
We think you need these skills to ace Product and Initiative Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in the legal industry. Emphasise your achievements in driving business growth and any specific campaigns you've led that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your skills in creating go-to-market strategies and demand generation activities can contribute to Epiq Services' success.
Showcase Your Communication Skills: Since excellent communication is key for this role, consider including examples of how you've effectively presented complex concepts to diverse audiences. This could be through presentations, webinars, or written content.
Highlight Team Collaboration: Demonstrate your ability to work collaboratively in a remote environment. Share experiences where you partnered with sales or other teams to achieve marketing objectives, showcasing your interpersonal skills and adaptability.
How to prepare for a job interview at Epiq
✨Understand the Company and Its Services
Before the interview, make sure to research Epiq Services thoroughly. Understand their products, services, and the legal industry they operate in. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Prepare for Scenario-Based Questions
Given the nature of the role, be ready to discuss specific scenarios where you've successfully defined marketing strategies or executed go-to-market plans. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Showcase Your Communication Skills
As a Product and Initiative Marketing Director, strong communication skills are essential. Be prepared to present complex concepts clearly and concisely. You might even want to practice explaining a technical concept in simple terms to demonstrate your ability to communicate with diverse audiences.
✨Highlight Your Results-Driven Approach
The company values quantifiable results, so come prepared with examples of how your marketing efforts have driven business growth in the past. Discuss specific KPIs you’ve set, how you monitored them, and the outcomes of your campaigns.
