Group Marketing Director, London

The Group Marketing Director will be the mastermind behind the global marketing initiatives. The role will be to craft compelling narratives, engage diverse audiences, and elevate the group’s brands to new heights. This role will strategize and execute innovative marketing campaigns that captivate the senses, drive customer loyalty, PR, comms, and digital.

Key Responsibilities:

1. Develop and implement strategic marketing plans for our UK and international restaurants.
2. Craft engaging, visually appealing, and emotionally resonant marketing campaigns that reflect our brand’s ethos.
3. Collaborate with creative teams to produce captivating content for digital platforms, social media, and traditional media channels.
4. Analyze market trends, customer feedback, and competitor activities to identify opportunities and challenges.
5. Build and nurture relationships with influencers, media outlets, and partners to enhance brand visibility.
6. Drive customer engagement through loyalty programs, events, and personalized marketing initiatives.
7. Monitor marketing performance metrics, analyze data, and optimize campaigns for maximum impact and ROI.

Experience:

1. A track record of leading high-performing marketing teams and achieving remarkable results in the premium dining or hospitality industry.
2. 8 years’ experience in hospitality within a leadership role.
3. Envision the big picture and develop innovative marketing strategies that align with our brand’s essence and business goals.
4. Fresh ideas, bold, and imaginative, setting trends rather than following them.
5. Understand the nuances of international markets, tailoring marketing strategies to diverse cultures and preferences.

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