Head of Community - Copper Pearl

At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.

We are seeking a Head of Community to join Copper Pearl , a brand in our portfolio active in the baby space. The position is full-time in London .

What makes this an exciting opportunity?

• Learn about the role and apply your skill set to a brand beloved by millions of parents across North America and Europe.
• Work with a highly experienced and entrepreneurial team.
• The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
• Competitive compensation package.

What You’ll Do

• Formulate creative social media and influencer campaigns, and mobilize the team to implement them.
• Coordinate with other team members to ensure a steady stream of new social media ad content.
• Using ad performance data, identify trends in winning ad concepts and ensure that we make variations/iterations.
• Create content (both visual + copy) for various marketing channels: email, SMS, and social media.
• Build and optimize email content, cadence, and segmentation strategy for all promotional, triggered, and transactional emails.
• Monitor website performance and propose improvements in design, content and experience.
• Assist in company-wide strategy setting.
• Regularly report marketing performance.

Who You Are

• A recent university graduate.
• Fluent English speaker.
• You’re an avid social media user and are interested in digital marketing.
• You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother).
• You have an eye for aesthetics and can create engaging content.
• You take initiative and are driven by passion.
• You love being creative!
• You’re coachable and dedicated to continuous personal improvement.
• You’re tech literate and can learn new software with ease.
• You thrive in a high growth environment and enjoy a startup team culture.

Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though 🙂

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