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- Tasks: Lead global paid social campaigns and mentor a team of specialists.
- Company: Join a dynamic company focused on innovative marketing strategies.
- Benefits: Enjoy competitive pay, remote work options, and professional growth opportunities.
- Why this job: Be at the forefront of social media marketing and drive impactful campaigns.
- Qualifications: 8+ years in paid social marketing and experience managing teams required.
- Other info: Ideal for those passionate about innovation in digital marketing.
The predicted salary is between 43200 - 72000 £ per year.
As a Senior Paid Social Director, you will lead the strategic planning, execution, and optimization of global paid social campaigns across key platforms like Facebook, Instagram, LinkedIn, TikTok, Snapchat, Twitter, and emerging platforms. Your role extends beyond campaign management to include holistic strategy development, cross-functional collaboration, and thought leadership in paid social media marketing. You will manage high-impact campaigns that drive global user acquisition, engagement, and revenue growth for web and app products. Additionally, you will lead, mentor, and grow a team of paid social specialists, championing innovative strategies and best practices.
Responsibilities
- Develop and execute best-in-class paid search strategies focused on global user acquisition, engagement and revenue growth, with an emphasis on English-speaking markets such as the US, UK, and Canada.
- Develop strategic recommendations for Head of UA stakeholders, aligning paid social efforts with broader marketing and business goals.
- Work collaboratively with cross-functional leaders in organic marketing, creative, performance marketing, product, and analytics to build cohesive and unified strategies.
- Lead the planning, execution, and optimization of large-scale paid social campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, Snapchat, Twitter, etc.), ensuring alignment with overarching business objectives.
- Manage, mentor, and grow a high-performing team of paid social specialists, instilling a culture of excellence, creativity, and innovation.
- Provide hands-on support and training to team members, ensuring skill development and career growth.
- Serve as the senior subject matter expert on paid social, driving innovation and best practices.
- Act as a leader who can execute as an individual contributor while simultaneously empowering the team to succeed.
- Support the strategic allocation of resources across platforms, geographies, and campaigns to maximize ROI.
- Continuously analyze and improve campaign performance, leveraging advanced A/B testing, audience segmentation, and creative experimentation to achieve optimal results.
- Partner with creative teams to produce engaging ad content tailored to platform-specific audiences and formats.
- Work closely with the analytics team to implement attribution modeling and measure the true impact of campaigns across multiple touchpoints.
- Collaborate with organic social and community management teams to create a cohesive social presence across all channels.
- Perform competitive analysis to identify opportunities for differentiation.
- Build relationships with platform representatives (e.g., Facebook, TikTok) to gain early access to beta features and platform insights.
Requirements
- Bachelor’s degree in Marketing, Business, Finance, or a related field.
- Proven track record in scaling global paid social media efforts for web and app platforms.
- Significant experience in TradFi or Crypto, i-gaming or sports is a plus.
- 8+ years of experience in paid social media marketing, including experience leading large-scale campaigns across multiple platforms.
- 3+ years of experience managing and mentoring teams, with demonstrated success in building and retaining high-performing teams.
- Deep knowledge of paid social platforms, tools, and analytics systems.
- Strong analytical skills, with the ability to interpret complex data and translate it into actionable strategies.
- Exceptional communication and presentation skills, capable of influencing stakeholders at all levels.
- Experience managing multi-million-dollar budgets and optimizing spend for maximum ROI.
- Expertise in performance marketing strategies for English-speaking markets (US, UK, Canada) and global campaigns.
- Advanced understanding of audience targeting, conversion optimization, and creative testing strategies.
- Passion for innovation and staying ahead of industry trends.
Paid Social Director employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Director
✨Tip Number 1
Network with professionals in the paid social media space. Attend industry events, webinars, and workshops to connect with others who are already in roles similar to the one you're aiming for. This can help you gain insights into the latest trends and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest features and changes across major social media platforms like Facebook, Instagram, and TikTok. Being knowledgeable about platform-specific updates will not only enhance your expertise but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 3
Showcase your leadership skills by sharing examples of how you've successfully managed and mentored teams in the past. Highlighting your ability to foster a culture of excellence and innovation will resonate well with hiring managers looking for a Paid Social Director.
✨Tip Number 4
Prepare to discuss your experience with data analysis and campaign optimisation. Be ready to share specific examples of how you've used analytics to drive results in previous roles, as this is crucial for the position and will set you apart from other candidates.
We think you need these skills to ace Paid Social Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social media marketing, especially your achievements in scaling campaigns across platforms like Facebook and Instagram. Use metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for paid social media and how your background aligns with the company's goals. Mention specific strategies you've implemented in the past that led to successful user acquisition and engagement.
Showcase Leadership Experience: Since the role involves managing and mentoring a team, emphasise your leadership skills. Provide examples of how you've successfully built and retained high-performing teams in previous roles.
Highlight Analytical Skills: Demonstrate your strong analytical skills by discussing how you've used data to inform campaign strategies. Include examples of A/B testing or audience segmentation that led to improved campaign performance.
How to prepare for a job interview at Crypto.com
✨Showcase Your Strategic Thinking
As a Senior Paid Social Director, it's crucial to demonstrate your ability to develop and execute strategic plans. Be prepared to discuss specific examples of how you've successfully led global paid social campaigns, focusing on user acquisition and revenue growth.
✨Highlight Team Leadership Experience
Since this role involves managing and mentoring a team, share your experiences in building high-performing teams. Discuss your leadership style and how you've fostered a culture of creativity and excellence within your previous teams.
✨Demonstrate Analytical Skills
Prepare to talk about your experience with data analysis and how you've used insights to optimise campaign performance. Be ready to provide examples of A/B testing, audience segmentation, and how these strategies have led to improved results.
✨Stay Updated on Industry Trends
Show your passion for innovation by discussing the latest trends in paid social media marketing. Mention any emerging platforms or tools you're excited about and how you plan to leverage them in future campaigns.
