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- Tasks: Manage and update website content for our hotel and F&B brands.
- Company: Join Clermont Hotel Group, a leading hospitality company with over 4000 rooms and stylish venues.
- Benefits: Enjoy discounts, interest-free loans, paid volunteering days, and access to a 24/7 Employee Assistance Program.
- Why this job: Be part of a creative team, enhance your skills, and make a real impact in digital marketing.
- Qualifications: Experience with content management systems and excellent copywriting skills are essential.
- Other info: This role is based in London, with opportunities across our properties.
The predicted salary is between 28800 - 43200 £ per year.
Clermont Hotel Group offers a rich and diverse portfolio for a range of guest needs, and helps employees forge lasting and successful careers in hospitality. An experienced hospitality company, we offer a warm, guest-centred experience - but we are, at our heart, a people company and strive to connect personally with our guests, partners, investors, and colleagues to create an extraordinary experience for all.
With over 4000 rooms, 100+ event spaces, plus stylish bars and restaurants, our hotels have plenty of space for everyone to meet, sleep, and dine. All kinds of extraordinary, for all kinds of people.
This is an exciting opportunity for a conscientious digital marketing executive to take responsibility for the website content across our hotel and F&B brands. This role requires planning, creation and organisational skills and as part of the Digital Team and the wider Marketing team, you will be responsible for content updates and implementation of all brands across our growing website estate.
Working closely with the Digital Marketing Manager, as well as key stakeholders and applicable external agencies, you will audit existing content ensuring brand alignment and accuracy, carry out tests to ensure maximum efficiency and quality of website content. You must have experience of working with a content management system to update written and asset content on a website. You must have excellent creative, written and communication skills, with the ability to create, plan and prioritise, be flexible, be self-motivated, organised and adaptable. A can-do attitude with the proactivity to manage your own schedule is necessary, along with the creative capacity to manage different brands across different channels, each requiring different tones of voice and communicating with different audiences.
Within this role you will also be responsible for managing, maintaining and optimising the business listings of our hotel & food and beverage locations within the Clermont Hotel Group estate. The role will be based in London and on location across our properties across London.
- Manage & update content on all websites under the Clermont Hotel Group estate
- Working closely with the Digital Marketing Manager and alongside the marketing team to ensure website content is accurate, on-brand and optimised
- Conduct proactive, insight-driven split tests on website content, tracking performance and implementing applicable optimisations from these
- Work with external agencies to manage health of the sites, being the point of contact for CMS-related queries at Clermont Hotel Group
- Manage & update business listings for all Clermont Hotel Group properties, ensuring all are accurate, liaising with internal stakeholders as necessary
What we look for:
- Experience using a content management systems to update websites, such as Wordpress, Umbraco or similar
- Experience measuring and optimising website content according to relevant marketing/commercial objectives
- Creative thinker, articulate and persuasive and able to communicate operational initiatives and outcomes to a broad range of stakeholder groups
- Excellent copywriting skills, with a proven ability to help bring written copy to life in a similar brand-led business
- Ability to multitask several creative projects
- Excellent creative skills and a great eye for detail
What's in it for you?
- Great development opportunities
- Discounted rates on hotel rooms, food and drink across the Clermont Hotel Group
- Interest free season ticket loans (conditions apply)
- Access to a 24/7 Employee Assistance Program
- Pension and Healthcare Schemes
- Wagestream - get access to earned salary before payday
- Paid volunteering days
- Generous recommend a friend scheme
- Apprenticeships and accredited qualifications up to Level 7 (Master's Degree equivalent)
- Access to discounts and cashback through a huge range of retailers and service providers via our online benefits portal
- Great Recognition program ...and many more!
Digital Marketing Executive employer: Clermont Hotel Group
Contact Detail:
Clermont Hotel Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the content management systems mentioned in the job description, like WordPress or Umbraco. Having hands-on experience with these platforms will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your creative skills by preparing a portfolio of past digital marketing projects. Highlight any work that involved website content updates or brand alignment, as this will directly relate to the responsibilities of the role.
✨Tip Number 3
Network with professionals in the hospitality and digital marketing sectors. Attend industry events or join online forums to connect with people who might provide insights or even referrals for the position at Clermont Hotel Group.
✨Tip Number 4
Prepare to discuss how you measure and optimise website content. Be ready to share specific examples of how you've used data-driven insights to improve performance in previous roles, as this aligns with the expectations of the Digital Marketing Executive position.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and content management systems. Emphasise your skills in copywriting, creativity, and any previous roles that involved managing website content.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and hospitality. Mention specific experiences that align with the job description, such as working with CMS platforms or conducting split tests on website content.
Showcase Your Creativity: Include examples of your previous work that demonstrate your creative thinking and ability to adapt tone and style for different brands. This could be links to websites you've worked on or samples of written content.
Highlight Your Communication Skills: In your application, emphasise your excellent communication skills. Provide examples of how you've effectively collaborated with teams or stakeholders in past roles, as this is crucial for the position.
How to prepare for a job interview at Clermont Hotel Group
✨Showcase Your Content Management Skills
Make sure to highlight your experience with content management systems like WordPress or Umbraco. Be prepared to discuss specific examples of how you've updated and optimised website content in previous roles.
✨Demonstrate Your Creative Thinking
As a digital marketing executive, creativity is key. Bring examples of past projects where you had to think outside the box to engage different audiences. This will show your ability to adapt your tone and messaging for various brands.
✨Prepare for Insight-Driven Discussions
Since the role involves conducting split tests and tracking performance, be ready to discuss how you've used data to inform your decisions. Share any metrics or results from previous campaigns that demonstrate your analytical skills.
✨Communicate Effectively
Excellent communication skills are essential for this position. Practice articulating your thoughts clearly and persuasively, especially when discussing operational initiatives. This will help you connect with the interviewers and showcase your fit for the team.
