CRM Associate Director

At Digitas, we harness the power of connection to make a positive impact every day. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways. We are making a positive impact with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media. Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

Overview: You will play a crucial role in shaping and delivering impactful customer communications. You’ll be responsible for developing and implementing CRM strategies that directly support our mission to make positive impacts for our clients through innovative communications.

Responsibilities:

• Develop and implement CRM strategies that maximise customer engagement and business impact.
• Provide expert guidance on multichannel CRM activities, including personalisation, dynamic content, advanced segmentation, and automation.
• Collaborate cross-functionally with strategy, data, creative, and experience teams to craft best-in-class customer journeys.
• Anticipate challenges related to creative execution, production, data processing, and campaign performance, offering proactive solutions.
• Translate insights into actionable CRM business cases that drive measurable improvements.
• Stay ahead of emerging MarTech trends to recommend innovative approaches that enhance client communications.

Qualifications:

• Extensive experience with Marketing Automation & CRM platforms (Salesforce, Adobe, Braze, Eloqua, etc.).
• Hands-on experience implementing, delivering, and scaling complex CRM strategies.
• Strong background in analysing and designing multichannel customer journeys.
• Customer-facing experience with excellent communication and presentation skills.
• Quick learner who can adapt to evolving technical and business requirements.
• Strong understanding of using data to understand audiences and evaluate programme effectiveness.
• Ability to liaise with stakeholders, problem-solve, and provide well-considered solutions.

Desirable: Experience working with, or for, clients in financial services would be a bonus.

Additional information:

Digitas has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”. Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).