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- Tasks: Lead our eCommerce strategy, enhancing consumer experience and driving growth.
- Company: Join a fast-growing FoodTech scale-up revolutionising food delivery with innovative virtual brands.
- Benefits: Enjoy a dynamic work environment with opportunities for mentorship and professional development.
- Why this job: Be part of a game-changing team shaping the future of food delivery in the UK.
- Qualifications: Experience in FMCG or eCommerce, strong leadership skills, and a data-driven mindset required.
- Other info: Opportunity to collaborate with cross-functional teams and make a real impact.
The predicted salary is between 48000 - 84000 £ per year.
We’re a FoodTech scale-up with over £25mill of funding, and we want to revolutionise food delivery through the creation and franchising of virtual food brands (brands designed for delivery), operated by anyone that runs a commercial kitchen, there’s 70,000 of them in the UK. We offer kitchen operators everything they need to sell our brands through delivery apps whilst continuing to service their core customers. You run the kitchen, we do the rest! In short, we’re defining the future of the food delivery market! Nobody’s growing as fast as us in the UK, and we’re looking for great people to join us on our journey.
As the eCommerce Lead, you will be responsible for shaping and executing our overall consumer proposition, ensuring a seamless and engaging experience across all touchpoints. You will lead strategic initiatives across pricing, discounting, branding, and merchandising, directly managing key team members to drive business performance and growth. You will also collaborate closely with our food development and supply chain teams to enhance our consumer offering.
Your Responsibilities
- Own the Consumer Proposition: Develop and execute a compelling, customer-centric approach across all touchpoints with PWB, ensuring a consistent and engaging brand experience.
- Branding & Merchandising: Lead our branding and merchandising approach through the direct management of our Brand Manager, ensuring our visual and brand identity align with business goals.
- Leadership & Team Development: Mentor and develop direct reports, fostering a culture of collaboration, innovation, and high performance.
- Cross-Functional Collaboration: Work closely with the food development and supply chain teams to enhance our overall consumer offer, ensuring alignment between product availability, pricing, and marketing strategies.
- Performance & Insights: Monitor key performance metrics, consumer trends, and industry developments to refine strategies and improve engagement, conversion, and retention.
- Pricing & Discounting Strategy: Oversee pricing strategies, discounting models, and promotional campaigns through the direct management of our Pricing Manager.
Your Experience
- Proven experience supporting FMCG, eCommerce, or a Direct-to-Consumer retail business include consumer proposition strategy, or brand management.
- Management skills from a high-end consultancy (big 4 or strategic), or Brand management experience at a blue-chip FMCG.
- Strong background in pricing, discounting, and promotional strategy.
- Experience in brand management, merchandising, and consumer engagement strategies.
- Excellent leadership and team management skills, with experience leading cross-functional teams.
- Data-driven mindset with a strong understanding of consumer behavior, market trends, and performance analytics.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects effectively.
eCommerce Lead employer: PeckwaterBrands
Contact Detail:
PeckwaterBrands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Lead
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce and FoodTech. Understanding how virtual food brands operate and the current market dynamics will give you an edge during discussions and interviews.
✨Tip Number 2
Network with professionals in the FoodTech and eCommerce sectors. Attend industry events or webinars to connect with potential colleagues and gain insights that could be beneficial for your role as eCommerce Lead.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed branding and merchandising strategies in previous roles. Highlighting your direct impact on consumer engagement will resonate well with our team.
✨Tip Number 4
Showcase your leadership style and how you've developed teams in the past. We value collaboration and innovation, so be ready to share your approach to mentoring and fostering a high-performance culture.
We think you need these skills to ace eCommerce Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce, FMCG, or brand management. Use specific examples that demonstrate your ability to develop consumer propositions and manage teams effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the food delivery industry and how your skills align with the company's mission. Mention your experience in pricing strategies and cross-functional collaboration to show you understand the role's requirements.
Showcase Leadership Skills: Provide examples of how you've mentored team members or led cross-functional projects. Highlight your management style and how it fosters collaboration and innovation within a team.
Demonstrate Data-Driven Decision Making: Include instances where you've used data to inform your strategies, particularly in consumer engagement and performance metrics. This will show your analytical mindset and ability to adapt to market trends.
How to prepare for a job interview at PeckwaterBrands
✨Understand the Consumer Proposition
Make sure you have a clear understanding of the company's consumer proposition. Be prepared to discuss how you would develop and execute a customer-centric approach that aligns with their vision for food delivery.
✨Showcase Your Brand Management Experience
Highlight your previous experience in brand management and merchandising. Be ready to provide specific examples of how you've successfully led branding initiatives and ensured alignment with business goals.
✨Demonstrate Leadership Skills
Prepare to discuss your leadership style and how you've mentored team members in the past. They will be looking for someone who can foster a culture of collaboration and high performance, so share relevant experiences.
✨Be Data-Driven
Emphasise your data-driven mindset by discussing how you've used performance metrics and consumer insights to refine strategies in previous roles. This will show that you understand the importance of analytics in driving business performance.
