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- Tasks: Join our CRM Data Strategy team to drive targeted marketing and customer engagement.
- Company: Be part of Flutter UK & Ireland, home to top brands like Paddy Power and Betfair.
- Benefits: Enjoy flexible working, bonuses, and access to thousands of online courses.
- Why this job: Make a real impact in a dynamic environment while collaborating with diverse teams.
- Qualifications: Knowledge in CRM, SQL, or Database Marketing is preferred; strong attention to detail is essential.
- Other info: This role involves a shift pattern from Sunday to Thursday.
The predicted salary is between 36000 - 60000 £ per year.
This is an exciting opportunity to join our award-winning CRM Data Strategy team. The role will focus on strategic use of data to drive relevant marketing, regulatory, and Safer Gambling communications to millions of customers across all of Sky Betting & Gaming brands. This role is a key part of the CRM strategy to drive value by ensuring our activity is as targeted, effective, and efficient as possible. This is a shift pattern role from Sunday to Thursday.
WHAT YOU WILL DO
- Utilise Sky Betting and Gaming data to drive our CRM tools, building out accurate and measurable data selections for our marketing, regulatory, and safer gambling customer communications across a range of CRM channels.
- Design and build innovative customer journeys alongside our CRM Strategy, Communications, and Commercial Marketing teams.
- Work closely with the wider CRM & BI teams to identify areas to optimise campaign performance, drive customer engagement, and improve customer experience.
- Deliver daily campaign plans using our existing suite of multi-channel, multi-stage, and multi-product campaign mechanics.
- Work with our Data and Data Science teams to ensure we have all the data, models, and segmentation we require to deliver our campaign plans.
- Support our Senior Analysts in reviewing commercial briefs and use understanding of our data capabilities to highlight opportunities to improve campaign performance, championing relevance and personalisation.
- Follow our quality control processes to ensure accurate and efficient delivery of customer selections.
HOW YOU WILL DO IT
- To be successful you will be motivated and thrive on working in a dynamic and fast-paced team.
- Comfortable challenging and putting forth your own ideas.
- An articulate team player who can collaborate with multiple teams and communicate effectively.
- Inquisitive and enjoy finding solutions to problems.
- A logical thinker with strong attention to detail.
- Experienced or knowledgeable in CRM, SQL, or Database Marketing.
- Commercially aware, understanding the Bet & Gaming industry and the products that SBG provide.
What we’ll offer you
- Twice-yearly bonus (with part of it guaranteed!)
- Flexible ways of working
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
CRM Data Strategy Analyst employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Data Strategy Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and data strategy, especially within the gaming industry. Understanding how data drives marketing decisions will help you stand out during discussions.
✨Tip Number 2
Network with professionals in the CRM and data analytics fields. Attend industry events or webinars to connect with people who can provide insights into the role and potentially refer you.
✨Tip Number 3
Brush up on your SQL skills and be prepared to discuss how you've used data to drive marketing strategies in past roles. Practical examples will demonstrate your capability and understanding of the tools you'll be using.
✨Tip Number 4
Showcase your problem-solving skills by preparing to discuss specific challenges you've faced in previous roles and how you overcame them. This will highlight your logical thinking and attention to detail, which are crucial for this position.
We think you need these skills to ace CRM Data Strategy Analyst
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills. Highlight your experience in CRM, SQL, or Database Marketing, as these are crucial for the role.
Tailor Your CV: Customise your CV to reflect relevant experiences that align with the job requirements. Emphasise your analytical skills, attention to detail, and any previous work in dynamic environments.
Craft a Compelling Cover Letter: Write a cover letter that showcases your motivation for the role and how your background makes you a perfect fit. Mention specific examples of how you've used data to drive marketing strategies or improve customer engagement.
Showcase Your Teamwork Skills: Since collaboration is key in this role, include examples in your application that demonstrate your ability to work effectively within teams. Highlight any experience where you’ve successfully communicated ideas or solved problems collaboratively.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Data Skills
Make sure to highlight your experience with CRM, SQL, and database marketing during the interview. Be prepared to discuss specific projects where you utilised data to drive marketing strategies or improve customer engagement.
✨Demonstrate Problem-Solving Abilities
Since the role requires an inquisitive mindset, be ready to share examples of how you've tackled challenges in previous roles. Discuss your logical thinking process and how you arrived at effective solutions.
✨Emphasise Team Collaboration
This position involves working closely with various teams, so it's crucial to convey your ability to collaborate effectively. Share experiences where you successfully worked with cross-functional teams to achieve common goals.
✨Understand the Industry
Familiarise yourself with the Bet & Gaming industry and the products offered by Sky Betting & Gaming. Showing that you have a solid understanding of the market will demonstrate your commercial awareness and enthusiasm for the role.
