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- Tasks: Manage and optimise growth marketing programs to drive user acquisition globally.
- Company: Goodwall connects Gen Z to opportunities, empowering youth through education and work.
- Benefits: Enjoy flexible work, competitive pay, and the chance to make a real impact.
- Why this job: Join a diverse team and help shape the future for millions of young people worldwide.
- Qualifications: 5+ years in marketing with expertise in digital campaigns and project management required.
- Other info: Fluency in Portuguese, French, or Spanish is a bonus!
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Goodwall (goodwall.io) is a mobile-first platform connecting Gen Z (16-26 year olds) to opportunity. We leverage technology and an ecosystem of purpose-driven partners to empower youth on their journey through the world of education & work to reach their full potential and make society better. Goodwall has a mission to level the playing field for youth globally and through its social enterprise model it serves over 3 million youth from 150+ countries. We help those who don't go to branded educational institutions showcase their talent, connect to a supportive community, access free skill building opportunities and connect to jobs, internships and scholarships. Goodwall is disrupting how youth access opportunity and are assessed on their potential.
Your role will be to seamlessly manage multiple Programs end-to-end to ensure they are delivered on time, to brief and within budget. The primary focus is on delivering best-in-class, high performing Programs that take growth and delivery to the next level. Your responsibilities will include, but are not limited to:
- Develop and execute innovative user acquisition strategies that leverage network effects, ambassador programs, and community-driven growth to scale Goodwall globally.
- Lead and optimize both organic and paid acquisition campaigns across Meta, Google Ads, LinkedIn, TikTok, and Email—from ideation to execution and performance analysis.
- Utilize data-driven decision-making to analyze key performance metrics, optimize campaigns, and refine acquisition and retention strategies.
- Identify and solve growth bottlenecks, ensuring marketing efforts are aligned with business goals and continuously optimized for performance.
- Work cross-functionally with product, data, and content teams to ensure seamless user journeys, improving conversion rates at every funnel stage.
- Lead budget planning and reporting, providing insights on marketing expenditure, ROI, and forecasting for scalable growth strategies.
- Optimize workflow efficiency through automation, data integrations, and the use of analytics tools to improve tracking, reporting, and decision-making.
- Establish strategic partnerships with organizations, influencers, and platforms to drive growth and engagement in key markets.
What we offer:
- A mission you can be proud of and a meaningful fulfilling opportunity and responsibility to really impact the future of the next generation.
- To leverage cutting edge technology and work alongside globally leading organisations to achieve outside impact.
- Autonomy to manage your time and efforts to achieve our goals.
- A challenging, fast-moving environment working with an international team where change is constant and creativity is celebrated.
- A growth trajectory within the organisation with the potential to evolve as you acquire new skills, grow, influence and take on new responsibilities.
- Competitive compensation and a flexible work environment with a great team.
A hands-on, organized professional who does not need layers above or below to deliver excellence with the following attributes:
- 5+ years of professional work experience in Marketing either at a tech start-up, product company or in the development sector.
- Digital Marketing Expertise: Proven success in user acquisition and engagement, with a history of effective campaigns and measurable achievements.
- Analytical Ability: Skilled in analyzing performance data to optimize strategies and improve ROI, making informed, data-driven decisions.
- Project Management: Capable of managing multiple projects efficiently, ensuring timely and budget-compliant delivery.
- Communication Skills: Strong verbal and written communication abilities, adept at collaborating with teams and influencing stakeholders.
- Marketing Tools Knowledge: Proficient with various marketing platforms (e.g., Meta, Google Ads, TikTok Ads, LinkedIn Ads) to execute targeted campaigns.
- Creativity and Innovation: Creative thinker committed to innovation, exploring new ideas, and staying abreast of industry trends.
- Results-Focused: Focused on achieving KPIs and tangible outcomes, setting ambitious goals and iterating based on performance data.
- Adaptability: Flexible and resilient in fast-paced environments, maintaining focus on long-term objectives despite challenges.
- Excellence and Growth: Dedicated to high-quality work and continuous professional development, aiming for excellence in digital marketing.
- Portuguese, French and/or Spanish proficiency is a plus.
Growth Marketing Manager employer: Goodwall
Contact Detail:
Goodwall Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Familiarise yourself with Goodwall's mission and values. Understanding how they empower youth globally will help you align your application and discussions with their goals, showcasing your passion for their cause.
✨Tip Number 2
Network with current or former employees of Goodwall on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage during interviews.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially regarding user acquisition strategies. Being able to discuss recent developments or successful campaigns in your interview will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Prepare specific examples of past marketing campaigns you've managed, particularly those that involved data analysis and optimisation. Highlighting measurable outcomes will show your results-focused approach and ability to drive growth.
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing, particularly in user acquisition and digital campaigns. Use specific metrics to demonstrate your achievements, such as percentage increases in user engagement or successful campaign ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for empowering youth and how your skills align with Goodwall's mission. Mention specific strategies you would implement as a Growth Marketing Manager and how they could benefit the company.
Showcase Analytical Skills: Emphasise your analytical abilities by providing examples of how you've used data to drive marketing decisions in previous roles. Highlight any tools or platforms you are proficient in that relate to performance analysis.
Highlight Project Management Experience: Detail your project management experience, especially in managing multiple campaigns simultaneously. Discuss how you ensure projects are delivered on time and within budget, showcasing your organisational skills.
How to prepare for a job interview at Goodwall
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous successes in user acquisition and engagement. Highlight specific campaigns you've managed, the strategies you employed, and the measurable outcomes you achieved. This will demonstrate your capability to drive results in a similar role.
✨Demonstrate Analytical Skills
Since the role requires data-driven decision-making, come equipped with examples of how you've used performance data to optimise marketing strategies. Discuss tools you've used for analysis and how your insights led to improved ROI.
✨Emphasise Project Management Experience
The ability to manage multiple projects efficiently is crucial. Share experiences where you successfully delivered projects on time and within budget. Use specific examples to illustrate your organisational skills and ability to prioritise tasks.
✨Communicate Your Creativity
Goodwall values innovation, so be ready to share your creative ideas and how you've implemented them in past roles. Discuss any unique approaches you've taken in marketing campaigns and how they contributed to your success.
