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- Tasks: Manage user acquisition campaigns for mobile games and analyse performance.
- Company: Join Miniclip, a global leader in mobile gaming with over 400 million monthly users.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of an exciting team that shapes the future of gaming and engages millions worldwide.
- Qualifications: 6 months of experience in digital marketing; knowledge of key platforms like Facebook and Google Ads.
- Other info: Ideal for those passionate about gaming and eager to make an impact in a fast-paced industry.
The predicted salary is between 36000 - 60000 £ per year.
Miniclip is looking for a User Acquisition Specialist to join our Marketing team in our London (UK) Office. This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:
- Managing the full UA process for a mobile game.
- Planning and execution of user acquisition campaigns.
- Oversee acquisition marketing campaigns across multiple mobile channels.
- Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles.
- Experiment and analyse campaigns for existing and upcoming games.
- Running multiple marketing tests and present results to stakeholders with concrete recommendations.
- Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation.
- Develop briefings for new ad creatives and oversee the production of marketing material.
- Manage business relationships with day-to-day communication and reporting.
What are we looking for?
- Minimum 6 months of experience in paid digital marketing or media buying required.
- Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity.
- Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage.
- Having prior exposure to a soft launch will greatly benefit the candidate.
- Excellent communication skills, both written and verbal in English.
About Miniclip:
Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 400 million monthly and 65 million daily active users across mobile, PC, console, social, and online platforms. Founded in 2001, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally. To date, Miniclip’s studios and companies have generated more than 10 billion downloads, including popular games such as 8 Ball Pool™, Subway Surfers™, Golf Battle™, and many others.
User Acquisition Specialist employer: Miniclip
Contact Detail:
Miniclip Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in user acquisition, especially in the gaming industry. Understanding what works for mobile games can give you an edge when discussing strategies during interviews.
✨Tip Number 2
Network with professionals in the gaming and marketing sectors. Attend industry events or join online forums to connect with others who may provide insights or even referrals for the User Acquisition Specialist role.
✨Tip Number 3
Gain hands-on experience with the tools mentioned in the job description, like Appsflyer and various ad platforms. Being able to demonstrate your proficiency with these tools can significantly boost your candidacy.
✨Tip Number 4
Prepare to discuss specific campaigns you've managed or contributed to in the past. Be ready to analyse their performance and share what you learned, as this will showcase your analytical skills and understanding of ROI.
We think you need these skills to ace User Acquisition Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid digital marketing and media buying. Emphasise any specific campaigns you've managed, especially those involving mobile games or platforms like Facebook and Google Ads.
Craft a Compelling Cover Letter: In your cover letter, express your passion for gaming and user acquisition. Mention your familiarity with tracking tools like Appsflyer and how your skills can contribute to Miniclip's success in user acquisition.
Showcase Analytical Skills: Provide examples of how you've used data-driven insights to improve campaign performance in previous roles. Highlight any experience with ROI analysis and how it led to successful marketing strategies.
Prepare for the Interview: If selected for an interview, be ready to discuss your previous campaigns in detail. Prepare to explain your approach to managing user acquisition processes and how you would handle challenges in this role.
How to prepare for a job interview at Miniclip
✨Know Your Channels
Familiarise yourself with the marketing channels mentioned in the job description, such as Facebook, TikTok, and Google Ads. Be prepared to discuss your experience with these platforms and how you've successfully used them in past campaigns.
✨Showcase Your Analytical Skills
Since the role involves analysing ROI and producing comprehensive UA reports, be ready to share examples of how you've used data-driven insights to enhance campaign performance. Highlight any specific tools you've used, like Appsflyer, to track mobile ad campaigns.
✨Prepare for Creative Discussions
The position requires developing briefings for new ad creatives. Think about your previous experiences in creating or overseeing marketing materials and be ready to discuss your creative process and how you ensure alignment with campaign goals.
✨Communicate Effectively
Excellent communication skills are a must for this role. Practice articulating your thoughts clearly and concisely, especially when discussing complex marketing strategies or presenting results to stakeholders. This will demonstrate your ability to manage business relationships effectively.
