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- Tasks: Lead Experian's social media and influencer strategy to elevate brand presence.
- Company: Join Experian, a global data powerhouse transforming industries with innovative technology.
- Benefits: Enjoy flexible hybrid working, competitive pay, 25 days leave, and health perks.
- Why this job: Be part of a creative team driving impactful social media campaigns in a diverse environment.
- Qualifications: Proven expertise in social media marketing with a track record of viral campaigns.
- Other info: Experian values diversity and encourages everyone to bring their authentic selves to work.
The predicted salary is between 43200 - 72000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We invest in people and new advanced technologies to unlock the power of data.
We are looking for a creative and experienced Senior Social Media and Influencer Marketing Manager to join Experian. You will be pivotal in setting us apart from the competition by creating a market-leading social media presence, keeping updated on social trends and customer insights.
Responsibilities:- You will reimagine social media for the Experian brand.
- You'll develop and implement an industry-leading social media and influencer strategy that aligns with and enhances Experian's overall marketing and communications goals.
- Reporting into Head of Marketing, you'll be accountable for Experian's social media and influencer channels, executing against the strategy, reporting the results, impact and insights.
- You'll utilise the contacts in your social media and influencer marketing network to ensure you're putting forward the best partner and agency recommendations.
- You'll identify, engage, and manage relationships with key influencers and brand ambassadors.
- You'll have the contractual and budget responsibility for a series of third-party suppliers with ownership of quarterly business reviews.
- You'll work with cross-functional teams to lead on the delivery of cohesive and integrated communication strategies across your channels.
- You'll develop a best-in-class measurement framework, analysing the impact of social media across multiple areas.
- Expertise in social media and influencer marketing for consumer brands, with experience challenging the status quo and developing high impact, creative strategies that create measurable impact.
- In-depth knowledge of social media and influencer marketing platforms, trends, and best practices, with the ability to showcase multiple case studies of organic social and influencer marketing campaigns that have gone viral and exceeded KPI expectations.
- Experience working with cross-functional teams and agency partners.
- Experience building commercial business cases for growing scale across your channel mix and experience of high-value commercial negotiations.
- Experience implementing best practice reporting to measure analytics for campaigns.
- Benefits package includes flexible hybrid working.
- Great compensation and bonus scheme.
- Core benefits include pension, Bupa healthcare, Sharesave scheme and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days.
- You can purchase additional annual leave.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Senior Social Media and Influencer Manager employer: Experian
Contact Detail:
Experian Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media and Influencer Manager
✨Tip Number 1
Network with professionals in the social media and influencer marketing space. Attend industry events, webinars, or workshops to connect with potential colleagues and influencers who can provide insights into the role and company culture at Experian.
✨Tip Number 2
Stay updated on the latest trends in social media and influencer marketing. Follow relevant blogs, podcasts, and thought leaders to gather fresh ideas and demonstrate your knowledge during interviews.
✨Tip Number 3
Showcase your previous successful campaigns by preparing a portfolio that highlights your best work. Include metrics and results to illustrate your impact, as this will resonate well with the hiring team at Experian.
✨Tip Number 4
Research Experian's current social media presence and identify areas for improvement. Prepare suggestions on how you would enhance their strategy, which will show your proactive approach and genuine interest in the role.
We think you need these skills to ace Senior Social Media and Influencer Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in social media and influencer marketing. Include specific examples of campaigns you've managed, focusing on measurable outcomes and creative strategies that align with Experian's goals.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of current trends. Explain how your skills and experiences make you the perfect fit for the role at Experian, and mention any relevant case studies that demonstrate your success.
Showcase Your Knowledge: In your application, reference your familiarity with various social media platforms and influencer marketing best practices. Highlight any innovative strategies you've implemented in the past and how they led to significant results.
Prepare for Potential Questions: Think about potential interview questions related to social media strategy and influencer engagement. Be ready to discuss your approach to measuring campaign success and how you would apply that knowledge to enhance Experian's social media presence.
How to prepare for a job interview at Experian
✨Showcase Your Creativity
As a Senior Social Media and Influencer Manager, creativity is key. Prepare to discuss innovative campaigns you've led or contributed to, highlighting how they challenged the status quo and achieved measurable results.
✨Know Your Metrics
Be ready to talk about how you measure success in social media and influencer marketing. Familiarise yourself with analytics tools and be prepared to share specific examples of how you've used data to inform your strategies.
✨Demonstrate Cross-Functional Collaboration
Experian values teamwork across departments. Think of examples where you've successfully collaborated with other teams or agency partners to deliver integrated communication strategies, and be ready to discuss these experiences.
✨Stay Updated on Trends
The social media landscape is ever-changing. Show your passion for the industry by discussing current trends, platforms, and best practices. This will demonstrate your commitment to keeping Experian at the forefront of social media innovation.
