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For Companies At a Glance
- Tasks: Lead market launches and develop innovative product propositions.
- Company: Experian is a global data and tech company transforming industries with data-driven solutions.
- Benefits: Enjoy a competitive salary, 25 days leave, healthcare, and a focus on work/life balance.
- Why this job: Join a diverse team at an award-winning workplace that values innovation and personal growth.
- Qualifications: Experience in product marketing, Agile environments, and consumer finance required.
- Other info: This hybrid role is based in London, offering flexibility and a collaborative culture.
The predicted salary is between 43200 - 72000 £ per year.
Department: Marketing and Communications
Schedule: Full Time
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com
Job Description
We're looking for a Senior Product Marketing Manager for Experian's consumer division. Your role is important in transforming our approach to innovative propositions, launching new products, and scaling our features and services. You'll be the go-to expert for consumer, competitor, and market insights, embedding 'marketing by design' in everything we do.
Responsibilities:
- GTM Strategy: Play a key leadership role and lead market launches, ensuring marketability from the start and shaping cohesive launch strategies.
- Proposition Development: Define and validate value propositions with compelling messaging for our target audience.
- Thought Leadership: Use market trends, consumer insights, and competitive analysis to lead strategy and innovation.
- Product Marketing Processes: Develop and improve marketing tools and processes, driving 'marketing by design' in product development.
- Voice of Marketing: Connect high-priority projects, unify the team around shared goals, and represent the marketing perspective.
This is a hybrid role aligned to our office in London.
Qualifications
- Experience in product marketing or related areas.
- Led new proposition development in Agile environments.
- Launched innovative products and features, combined with creating and critiquing product messaging.
- Created and implemented strategies for complex, high-profile projects.
- Knowledgeable in consumer finance products, influencing strategy.
- Be autonomous and get stuck into new challenges from a blank sheet.
- Critical analysis skills and the ability to triangulate different insights and data points to influence strategy.
- Navigate internal structures and represent marketing at a senior level.
Additional Information
Benefits package includes: Great compensation package. Core benefits include pension, Bupa healthcare, sharesave scheme and more. 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what truly matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award winning; Great Place To Work in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Internal Grade: D/EB8
Senior Product Marketing Manager employer: Experian Information Solutions, Inc.
Contact Detail:
Experian Information Solutions, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Familiarise yourself with Experian's products and services, especially in the consumer finance sector. Understanding their offerings will help you articulate how your experience aligns with their needs during discussions.
✨Tip Number 2
Network with current or former employees of Experian on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations for the Senior Product Marketing Manager role.
✨Tip Number 3
Stay updated on market trends and competitor activities in the consumer finance space. Being able to discuss these insights during interviews will demonstrate your thought leadership and strategic thinking capabilities.
✨Tip Number 4
Prepare to showcase your experience in leading product launches and developing marketing strategies. Be ready to discuss specific examples where you've successfully influenced product messaging and market positioning.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Product Marketing Manager position at Experian. Understand the key responsibilities and qualifications required, as this will help you tailor your application.
Tailor Your CV: Customise your CV to highlight relevant experience in product marketing, particularly in Agile environments. Emphasise any previous roles where you've led proposition development or launched innovative products.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Experian's mission and how your skills align with their needs. Use specific examples from your past work to demonstrate your ability to drive market launches and develop compelling messaging.
Showcase Your Analytical Skills: In your application, highlight your critical analysis skills and your ability to triangulate insights and data points. Provide examples of how you've used these skills to influence strategy in previous roles, especially in consumer finance products.
How to prepare for a job interview at Experian Information Solutions, Inc.
✨Understand the Company and Its Products
Before your interview, take the time to research Experian thoroughly. Familiarise yourself with their consumer finance products and recent innovations. This knowledge will help you demonstrate your understanding of the company's market position and how you can contribute to their goals.
✨Showcase Your Product Marketing Experience
Be prepared to discuss your previous experience in product marketing, especially in Agile environments. Highlight specific examples where you've led new proposition development or launched innovative products, as this aligns closely with the responsibilities of the role.
✨Demonstrate Analytical Skills
Since the role requires critical analysis and the ability to triangulate insights, come prepared with examples of how you've used data to influence strategy in past projects. This will showcase your analytical mindset and problem-solving abilities.
✨Emphasise Team Collaboration
Experian values a collaborative approach, so be ready to discuss how you've unified teams around shared goals in previous roles. Share instances where you've connected high-priority projects and represented marketing perspectives at a senior level.
