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- Tasks: Manage online content for Coach and Kate Spade, ensuring it aligns with brand strategies.
- Company: Join Tapestry, a company that values diversity and supports your ambitions.
- Benefits: Enjoy hybrid working, Flex Fridays, and 25 days holiday plus bank holidays.
- Why this job: Be part of a creative team that values your voice and offers career progression.
- Qualifications: 1-2 years in e-commerce, strong analytical skills, and a passion for digital marketing.
- Other info: Experience with tools like Salesforce Commerce Cloud and Figma is a plus.
The predicted salary is between 28800 - 43200 £ per year.
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.
Primary Purpose: The Online Content Coordinator owns the online content calendar and strategy for Coach and Kate Spade New York UK & EU sites, ensuring content is reflective of the brands, current priorities, and drives trade initiatives and the onsite customer experience.
Responsibilities:
- Own the UK & EU online content calendar and strategy for Coach and Kate Spade, sharing weekly content performance reports, content analysis and A/B testing.
- Proactively manage the timeline for online content, ensuring the timely delivery of information/assets from all key stakeholders.
- Manage the briefing and sign-off process for online content, partnering with Buying, Merchandising, Performance Marketing, Web Production & Creative teams.
- Add site specific localisation to all briefs and content requests.
- Ensure UK & EU site content supports product investment per season as well as key commercial events/campaigns.
- Partner with E-commerce Merchandisers to review weekly trade and ensure content supports trade needs.
- Attend weekly E-commerce team meetings to share insights on content performance.
- Partner with the Content & Production Manager & Senior Web Production Coordinator and support the production of content across UK & EU sites.
Qualifications:
- Minimum of 1-2 years’ experience in an e-commerce or digital focused role.
- Passionate about digital marketing and e-commerce, staying up to date on the latest trends, technologies and best practices.
- Experience using Google Analytics to measure and analyse site performance and user behaviour.
- Ability to multi-task under tight deadlines and a strong sense of urgency.
- Strong problem-solving skills, proactive and takes initiative.
- Highly analytical and confident using Excel for data manipulation.
- Commercial and results driven mindset.
- Strong organisation, communication and presenting skills.
- Able to work autonomously and as a strong team player.
- Ability to act quickly and efficiently to last minute requests and changes.
Additional Skills: Experience using e-commerce platforms and tools including Salesforce Commerce Cloud, Amplience, Figma and Photoshop.
What Tapestry can offer you:
- Hybrid working (3 days working from the office, 2 days remote).
- Option to finish early on a Friday (Flex Fridays).
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects.
- Internal mobility & career progression.
- Regular Social Events - Seasonal & Cultural.
- Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council.
Other Benefits:
- 25 days holiday in addition to bank holidays.
- Annual Incentive Plan (company performance bonus).
- Multi brand discount up to 50% off Coach, Kate Spade, Stuart Weitzman.
- Private Healthcare with health assessment (Bupa).
- Bupa rewards - Financial wellbeing support and wellness discounts.
- Free 24/7 support for family building, fertility and menopause with Maven.
- Employee Assistance Program.
- Interest free season ticket loan.
- Cycle to work scheme.
Competencies for All Employees:
- Courage: Provides current, direct, complete, and actionable feedback; faces up to people problems quickly and directly.
- Creativity: Comes up with unique ideas; easily makes connections among previously unrelated notions.
- Customer Focus: Dedicated to meeting customer expectations and requirements.
- Dealing with Ambiguity: Can effectively cope with change; can decide and act without having the total picture.
- Drive for Results: Can be counted on to exceed goals successfully; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people; builds constructive and effective relationships.
- Learning on the Fly: Learns quickly when facing new problems; open to change and enjoys the challenge of unfamiliar tasks.
Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration.
Online Content Coordinator employer: Tapestry, Inc.
Contact Detail:
Tapestry, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Online Content Coordinator
✨Tip Number 1
Familiarise yourself with the brands Coach and Kate Spade. Understanding their brand identity, target audience, and current marketing strategies will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Stay updated on the latest trends in e-commerce and digital marketing. Being knowledgeable about current tools and technologies, such as Google Analytics and Salesforce Commerce Cloud, will demonstrate your passion and readiness for the role.
✨Tip Number 3
Prepare to discuss your experience with content calendars and performance analysis. Be ready to share specific examples of how you've successfully managed content strategies in previous roles, highlighting your analytical skills and results-driven mindset.
✨Tip Number 4
Network with professionals in the e-commerce field, especially those who have worked with similar brands or roles. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace Online Content Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce or digital marketing. Emphasise any specific roles where you've managed content calendars or worked with online content strategies, particularly for brands similar to Coach and Kate Spade.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and e-commerce. Mention how your skills align with the responsibilities of the Online Content Coordinator role, and provide examples of how you've successfully driven content initiatives in previous positions.
Showcase Analytical Skills: Since the role requires using Google Analytics and Excel, include specific examples of how you've used these tools to analyse site performance or user behaviour. Highlight any A/B testing experiences and the outcomes of your analyses.
Demonstrate Team Collaboration: The job involves working with various teams, so illustrate your ability to collaborate effectively. Share examples of past projects where you partnered with different departments, such as merchandising or creative teams, to achieve common goals.
How to prepare for a job interview at Tapestry, Inc.
✨Show Your Passion for E-commerce
Make sure to express your enthusiasm for digital marketing and e-commerce during the interview. Share examples of how you've kept up with the latest trends and technologies, as this will demonstrate your commitment to the field.
✨Be Prepared with Data Insights
Since the role involves using Google Analytics and Excel for data analysis, come prepared with insights from your previous experiences. Discuss how you’ve used data to drive content strategies or improve performance, showcasing your analytical skills.
✨Demonstrate Strong Communication Skills
As the Online Content Coordinator, you'll need to collaborate with various teams. Highlight your communication and presenting skills by discussing past experiences where you successfully managed stakeholder relationships or led team meetings.
✨Emphasise Your Problem-Solving Abilities
The ability to act quickly and efficiently is crucial for this role. Prepare examples of situations where you faced tight deadlines or unexpected changes, and explain how you navigated those challenges effectively.
