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For Companies At a Glance
- Tasks: Manage our luxury e-commerce platform and execute digital marketing campaigns.
- Company: Join Baker Brothers, a prestigious jeweller known for exceptional fine jewellery and watches.
- Benefits: Enjoy competitive salary, staff discounts, and career growth opportunities.
- Why this job: Be part of a creative team enhancing online presence in the luxury sector.
- Qualifications: Experience in digital marketing, e-commerce, SEO, and PPC is essential.
- Other info: Hands-on experience with luxury brands and a data-driven mindset are key.
The predicted salary is between 36000 - 60000 £ per year.
Baker Brothers is a renowned, Bedford based luxury jeweller, celebrated for our exceptional fine jewellery, prestige watches, and unparalleled customer experience. We are seeking a Digital Marketing & E-Commerce Executive to enhance our online presence, optimise our digital marketing strategy, and drive engagement with our discerning clientele. This is an exciting opportunity for a data-driven and creative professional with experience in e-commerce, digital advertising, SEO, and content marketing within the luxury sector.
The Role
As the Digital Marketing & E-Commerce Executive, you will be vital in managing our online store and executing multi-channel digital campaigns to increase traffic, engagement, and sales. You will work closely with the wider marketing team to ensure seamless brand storytelling, campaign execution, and digital performance optimisation. This role is ideal for someone with a blend of analytical skills and creative flair, who can take ownership of both technical e-commerce functions and brand-aligned marketing initiatives.
Key Responsibilities
- E-Commerce & Website Management
- Manage and optimise the luxury e-commerce platform (Shopify, Magento, or bespoke CMS).
- Oversee product listings, descriptions, and imagery, ensuring premium presentation.
- Implement conversion rate optimisation (CRO) strategies to enhance the user experience and increase sales.
- Work on UX/UI enhancements, collaborating with developers and designers.
- Monitor and analyse sales performance, customer behaviour, and website traffic, using data insights to drive improvements.
- Ensure smooth integration of marketing campaigns with the e-commerce platform.
- Develop and execute SEO strategies to improve search rankings and organic traffic, with the ability to translate data into actionable strategies.
- Manage PPC campaigns (Google Ads, Bing Ads, and social media advertising) to drive high-quality leads.
- Oversee social media advertising (Instagram, TikTok, Facebook, LinkedIn), ensuring strong ROI.
- Plan and execute email marketing & CRM campaigns (Klaviyo, Mailchimp), ensuring segmentation and automation.
- Work closely with the content team to create blog posts, product guides, and luxury storytelling campaigns.
- Track and analyse key digital KPIs (Google Analytics 4, Google Tag Manager, and Meta Business Suite).
- Generate reports on e-commerce performance, campaign effectiveness, and customer insights.
- Optimise marketing activities based on performance insights and ROI analysis.
- A/B test content and campaign strategies to improve engagement and ROI.
- Ensure a seamless and premium online shopping experience.
- Work with customer service and sales teams to support clientelling and VIP engagement initiatives.
- Implement personalisation strategies, including product recommendations and tailored marketing communications.
What We’re Looking For
- Experience in digital marketing & e-commerce, ideally in luxury retail, jewellery, watches, or high-end fashion.
- Expertise in SEO, PPC, and paid social media campaigns.
- Hands-on experience with Google Ads, Meta Ads, and Google Analytics (GA4).
- Proficiency with e-commerce platforms (Shopify, Magento, or bespoke solutions).
- Strong understanding of UX/UI, CRO, and customer journey mapping.
- Excellent copywriting and storytelling skills, with a refined luxury tone.
- Experience with email marketing & CRM automation (Klaviyo, Mailchimp, or HubSpot).
- Data-driven mindset, with a passion for optimising online performance and marketing ROI.
Benefits
- Competitive salary & performance-based bonus.
- Staff discount.
- Opportunity to work with world-renowned luxury brands.
- Hands-on experience in a creative and dynamic team.
- Career growth in luxury e-commerce & digital marketing.
- Training & development opportunities.
Digital Marketing & E-Commerce Executive employer: Baker Brothers
Contact Detail:
Baker Brothers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & E-Commerce Executive
✨Tip Number 1
Familiarise yourself with the luxury e-commerce landscape. Research Baker Brothers and their competitors to understand their digital marketing strategies and customer engagement techniques. This knowledge will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics you've improved, especially in SEO and PPC campaigns, as this aligns with the job requirements.
✨Tip Number 3
Network within the luxury sector by attending relevant events or joining online forums. Engaging with industry professionals can provide insights into current trends and may even lead to referrals for the position at Baker Brothers.
✨Tip Number 4
Prepare a portfolio that highlights your previous work in digital marketing and e-commerce. Include case studies that demonstrate your success in managing campaigns, optimising websites, and enhancing customer experiences, particularly in luxury retail.
We think you need these skills to ace Digital Marketing & E-Commerce Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and e-commerce, particularly within the luxury sector. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for luxury retail and your understanding of the brand. Mention specific achievements in SEO, PPC, or content marketing that align with Baker Brothers' goals.
Showcase Analytical Skills: In your application, emphasise your experience with performance analytics tools like Google Analytics and how you've used data to drive marketing strategies. Provide examples of how you've improved ROI in previous roles.
Highlight Creative Contributions: Discuss any creative projects you've worked on, such as successful campaigns or innovative marketing strategies. This will demonstrate your ability to blend analytical skills with creativity, which is essential for this role.
How to prepare for a job interview at Baker Brothers
✨Showcase Your E-Commerce Knowledge
Make sure to highlight your experience with e-commerce platforms like Shopify or Magento. Be prepared to discuss specific strategies you've implemented in the past that improved sales or user experience.
✨Demonstrate Your Analytical Skills
Since this role requires a data-driven mindset, come ready to talk about how you've used analytics tools like Google Analytics to track performance and make informed decisions. Share examples of how your insights led to successful marketing campaigns.
✨Emphasise Your Creative Flair
Baker Brothers values creativity in their digital marketing efforts. Prepare to discuss any innovative campaigns you've worked on, especially those that involved storytelling or luxury branding, and how they resonated with the target audience.
✨Prepare for Technical Questions
Expect questions about SEO, PPC, and CRO strategies. Brush up on the latest trends and best practices in digital marketing, and be ready to explain how you would apply them to enhance Baker Brothers' online presence.
