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- Tasks: Conduct market research and analyse user sentiment to support marketing strategies.
- Company: Depop is a vibrant platform connecting buyers and sellers in the fashion marketplace.
- Benefits: Enjoy flexible working options, a creative environment, and opportunities for personal growth.
- Why this job: Join a data-driven team that values your insights and fosters innovation in the fashion industry.
- Qualifications: Experience in market research, strong analytical skills, and proficiency in Excel or Google Sheets required.
- Other info: Bonus points for SQL knowledge and experience in an Insights or Analytics team.
The predicted salary is between 28800 - 48000 £ per year.
The Insights team within Depop supports the entire business. Our analysts are embedded within Product and Marketing teams and are an integral part of making sure our business is as data-driven as possible. We are currently looking for a Market and Audience Researcher to support our external research efforts. In this role, you will work closely with stakeholders across Marketing, Brand, and Strategy to design and conduct research into our markets, audiences, and users. This role primarily involves Quantitative research analysis, with opportunities to work on Qualitative projects as well. Your objective would be to use a variety of primary and secondary research methods to stress test, validate, and complement the findings from our internal analysis, helping us extend our understanding of our business environment.
Responsibilities:
- Understanding user sentiment: Owning our regular internal feedback surveys and helping the business understand what's top of mind for our users. This includes advising on optimal data collection and sampling methodologies.
- Campaign support: Conducting primary research about our audience to help feed into creative briefs and marketing strategy, supporting the marketing team with creative testing.
- Business strategy: Supporting our Strategy team in shaping the future of Depop by designing and conducting primary quantitative research about our markets, audiences, and users, from questionnaire design through to data analysis.
- Data sourcing and integration: Identifying and sourcing appropriate secondary data points and research to supplement our internal data and primary research efforts, then combining them with relevant internal data to build a holistic understanding.
- Interpreting findings: Making recommendations based on the data collected.
Requirements:
- Proven track record of conducting impactful market research and translating data into clear findings and compelling narratives that inform decisions.
- Experience in conducting hands-on projects using quantitative research methods (e.g., designing and programming surveys).
- Some experience with qualitative research projects (e.g., interviews, focus groups).
- Ability to independently design, conduct, and synthesize research with minimal supervision.
- Advanced proficiency in Excel or Google Sheets.
- Ability to collaborate with analysts to link research findings with analytics.
- Excellent communication skills, strong interpersonal skills, and ability to build relationships with colleagues and users.
- Commercial awareness and a proactive approach to making an impact.
- Curiosity, attention to detail, and a desire to learn.
- Strong ownership and organizational skills.
Bonus points if you have:
- Experience working in an in-house Insights or Analytics team.
- Proficiency in SQL.
Contact Detail:
Depop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Market & Audience Researcher
✨Tip Number 1
Familiarise yourself with the latest trends in market research, especially in quantitative methods. This will not only help you understand the role better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the field of market research and analytics. Attend industry events or webinars where you can meet people from Depop or similar companies, as personal connections can often lead to job opportunities.
✨Tip Number 3
Prepare to discuss specific examples of your past research projects. Be ready to explain how you designed surveys, analysed data, and made recommendations based on your findings, as this will demonstrate your hands-on experience.
✨Tip Number 4
Showcase your proficiency in tools like Excel or Google Sheets by highlighting any relevant projects or tasks you've completed. Being able to demonstrate your technical skills will set you apart from other candidates.
We think you need these skills to ace Market & Audience Researcher
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in market research, particularly focusing on quantitative methods. Use specific examples of past projects where you successfully translated data into actionable insights.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the responsibilities outlined in the job description, especially your experience with both quantitative and qualitative research.
Showcase Your Analytical Skills: Provide concrete examples of how you've used tools like Excel or Google Sheets in previous roles. If you have experience with SQL, mention it as a bonus point to strengthen your application.
Demonstrate Communication Skills: Highlight your ability to communicate findings clearly. Include instances where you've presented research results to stakeholders or collaborated with teams to inform business decisions.
How to prepare for a job interview at Depop
✨Showcase Your Research Skills
Be prepared to discuss your previous market research projects in detail. Highlight specific quantitative methods you've used, such as survey design and data analysis, and be ready to explain how these contributed to impactful business decisions.
✨Demonstrate Your Analytical Thinking
During the interview, focus on how you interpret data and make recommendations. Use examples from your past experiences where your insights led to actionable strategies, showcasing your ability to connect data with business outcomes.
✨Communicate Effectively
Since this role involves collaboration with various teams, practice articulating your thoughts clearly. Prepare to explain complex data findings in a way that is easily understandable for non-technical stakeholders, emphasising your strong communication skills.
✨Prepare Questions for Your Interviewers
Show your curiosity and engagement by preparing thoughtful questions about the company's current research initiatives and how the Insights team collaborates with other departments. This demonstrates your proactive approach and genuine interest in the role.
