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- Tasks: Lead the development of our employer brand and engage employees through strategic communication.
- Company: Join a dynamic team focused on creating a brilliant employee experience in London.
- Benefits: Enjoy competitive salary, 25 days leave, private medical cover, and access to wellness resources.
- Why this job: Be part of a mission to attract top talent while enhancing your marketing and branding skills.
- Qualifications: Experience in marketing/branding and strong copywriting skills are preferred; degree is a plus.
- Other info: This is a part-time role with hybrid working options, perfect for balancing studies and work.
The predicted salary is between 36000 - 60000 £ per year.
Location: London – Hybrid (min 50% office based)
We have an exciting opportunity for a Employer Brand Manager on a part time, maternity cover/ FTC basis, to join our Employee Communications & Engagement team. This role will lead on the communication and development of our employer brand and Employee Value Proposition (EVP), as part of our focus on being a destination employer and delivering a brilliant employee experience.
Key Responsibilities
- Lead the ongoing development of our EVP with a comprehensive communications plan, ensuring that it is engaging, clearly articulated, well understood and valued by all employees, as part of our engagement strategy.
- Work closely with the Talent Acquisition team to leverage and communicate our employer brand to attract, hire, engage and retain the best candidates as part of our recruitment strategy.
- Drive the strategic direction and optimisation of external platforms including the Just Careers website, Glassdoor and Indeed.
- Drive the visibility and reputation of Just by identifying, managing, and maximising opportunities for recognition through targeted entries for awards and strategic PR initiatives.
- Develop and execute multi-channel marketing campaigns to attract top talent across business functions, leveraging platforms such as LinkedIn, Google and Programmatic to drive traffic to our careers site and increase awareness.
- Act as the subject matter expert and primary point of contact for all initiatives related to our EVP and employer brand, ensuring alignment with organisational goals.
- Empower key stakeholders by creating scalable resources such as toolkits, templates, and campaign guides to ensure consistent and effective resourcing efforts.
- Oversee and optimise the company’s social media calendar to ensure all communications are planned, aligned with overarching brand and business objectives to maximise impact and engagement.
- Manage the partnership with the external agency, fostering a collaborative relationship through regular weekly meetings to align on current initiatives, plan future projects, and ensure delivery of high-value outcomes.
Skills and Experience:
- Marketing/branding/communication experience working on EVP and employer branding strategy planning and implementation.
- Previously managed a CMS tool, e.g. a career website and/or intranet.
- Previous experience using social media/digital skills to support an employer brand e.g. LinkedIn and Glassdoor.
- Strong copywriting skills.
- Strong organisation and planning skills.
- Degree or equivalent in Communications/Marketing or related discipline (desirable but not essential).
Company Benefits
- A Competitive Salary, Pension Scheme and Life Assurance.
- 25 Days Annual Leave plus an Additional Day on us for your Birthday.
- Private Medical Cover and Income Protection, just in case.
- Opportunity to progress within your career both in-role and within the company.
- FREE access to the Headspace App, a 24/7 Employee Assistance Helpline and Trained Physical & Mental Health First Aiders (On-Site).
- A variety of Employee Funded Benefits available to you via our Online Benefits Portal.
- Several additional purchase options available for you and your loved ones.
Part Time Employer Brand Manager (FTC) – 4 days a week employer: Just Group plc
Contact Detail:
Just Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Part Time Employer Brand Manager (FTC) – 4 days a week
✨Tip Number 1
Familiarise yourself with our current employer brand and Employee Value Proposition (EVP). Understanding how we communicate our values and what makes us a destination employer will help you align your ideas and strategies with our existing framework.
✨Tip Number 2
Network with professionals in the marketing and branding space, especially those who have experience in employer branding. Engaging with industry peers can provide insights into best practices and innovative strategies that you can bring to the role.
✨Tip Number 3
Showcase your knowledge of digital platforms like LinkedIn and Glassdoor. Be prepared to discuss how you would leverage these tools to enhance our employer brand and attract top talent during the interview process.
✨Tip Number 4
Prepare examples of successful multi-channel marketing campaigns you've executed in the past. Highlighting your experience in driving traffic and engagement through various platforms will demonstrate your capability to fulfil the responsibilities of this role.
We think you need these skills to ace Part Time Employer Brand Manager (FTC) – 4 days a week
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, branding, and communication, particularly focusing on employer branding and EVP strategies. Use specific examples that demonstrate your skills in these areas.
Craft a Compelling Cover Letter: Write a cover letter that clearly articulates your passion for employer branding and how your previous experiences align with the responsibilities of the role. Mention your understanding of the company's goals and how you can contribute to their employee engagement strategy.
Showcase Your Copywriting Skills: Since strong copywriting is essential for this role, consider including a brief writing sample or a link to your portfolio that showcases your ability to create engaging content. This could be a campaign you’ve worked on or social media posts that reflect your style.
Highlight Relevant Tools and Platforms: Mention any experience you have with CMS tools, social media platforms, and digital marketing strategies. Be specific about how you've used these tools to enhance employer branding and attract talent in previous roles.
How to prepare for a job interview at Just Group plc
✨Understand the Employer Brand
Before the interview, make sure to research the company's current employer brand and Employee Value Proposition (EVP). Familiarise yourself with their communication style and key messages, as this will help you align your answers with their expectations.
✨Showcase Your Marketing Skills
Prepare examples of past marketing or branding campaigns you've worked on, especially those related to employer branding. Be ready to discuss how you developed strategies, executed campaigns, and measured success, as this role heavily relies on these skills.
✨Demonstrate Strong Copywriting Abilities
Since strong copywriting skills are essential for this position, consider bringing a portfolio of your writing samples. Be prepared to discuss your approach to crafting engaging content that resonates with potential candidates.
✨Engage with Social Media Strategies
Highlight your experience with social media platforms, particularly LinkedIn and Glassdoor. Discuss how you've used these tools to enhance employer branding and attract talent, as this will show your understanding of digital marketing in the recruitment space.
