Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and inspire a team while managing key B2B accounts in the drinks sector.
- Company: Join a prestigious PR agency known for its award-winning campaigns and iconic brands.
- Benefits: Enjoy super-flexible working options, with the office open 24/7 and weekly team meet-ups.
- Why this job: Be part of a brave team that challenges norms and delivers impactful results.
- Qualifications: Experience in B2B on-trade accounts is essential; creativity and strong project management skills are a must.
- Other info: This role offers a supportive and dynamic environment for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
The Agency is a prestigious, thriving PR agency of 40 people, working on campaigns for some iconic brands. The team has been nominated for a whole host of awards over the years. The team prides itself on being brave & pushing boundaries, going above and beyond to deliver great results, whilst working with integrity. There is super-flexibility in this role regarding working from home; the B2B team try to get together in the office once a week on a Tuesday (the office is open 24/7 should people prefer to be in). The agency is based in Central London, but the flexible working pattern means this role could appeal to those further afield as they only need to travel in once a week.
The team is now on the hunt for an established Account Director who can help support the agency's on-trade accounts within the drinks sector. Specific experience and interest in working on-trade accounts within food and drink or FMCG sector is critical, as is familiarity with B2B. The team are open to meeting Senior Account Directors too. The Account Director plays an integral role in the team by providing leadership across key accounts, inspiring the highest standards whilst strengthening the agency's longer-term relationship with key stakeholders. In addition to adopting overall management of key accounts, the Account Director is responsible for the line management of other members of the client-facing team.
Key Responsibilities:
- Cultivating & maintaining senior client relationships, providing day-to-day consultancy
- Actively seek opportunities to unlock organic client growth
- Develop proposals and deliver pitches for new briefs acting as a strong strategic lead
- Challenging conventional thinking and traditional trade PR tactics to ensure that the team is coming up with proactive ideas outside of the existing campaign
- Leading and driving strategy development, planning and budget setting processes and evaluation on all accounts
- Owning and managing profitability and performance across designated accounts, in line with campaign KPIs and financial targets
- Leading, motivating & developing team members – to motivate and inspire your team
- Coaching and mentoring them to help them excel individually and as a team
Experience and Traits:
- Strong experience working agency side with clients within the on-trade sector in the B2B space
- Highly creative and comfortable developing campaigns and delivering measurable results
- Solid project management experience, demonstrating a track record of strategic thinking, working in partnership with a number of clients and suppliers
- Proven success working independently, multi-tasking, prioritising and meeting deadlines consistently
- Ability to work in a fast-paced environment, adapting to changing priorities and remaining calm under pressure
- Ability to read a room and tailor your message and style for the audience
- Excellent interpersonal and communication/presentation skills
- Strong writing, numeracy and analytical skills
This is a superb opportunity for an Account Director to grow and flourish in a supportive, inclusive and dynamic environment.
Account Director / Senior Account Director - PR - B2B drinks on trade employer: Spark Opportunities
Contact Detail:
Spark Opportunities Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director / Senior Account Director - PR - B2B drinks on trade
✨Tip Number 1
Network with professionals in the B2B drinks sector. Attend industry events, webinars, or local meetups to connect with potential colleagues and clients. Building relationships can give you insights into the agency's culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in on-trade PR and the drinks industry. Being knowledgeable about current campaigns and successful strategies will help you stand out during interviews and discussions.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed teams in the past. The role requires motivating and developing team members, so showcasing your experience in this area will be crucial.
✨Tip Number 4
Be ready to present innovative ideas that challenge conventional thinking in trade PR. Think of examples from your previous work where you pushed boundaries and achieved measurable results, as this aligns with the agency's values.
We think you need these skills to ace Account Director / Senior Account Director - PR - B2B drinks on trade
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in the B2B drinks sector and on-trade accounts. Use specific examples of campaigns you've worked on and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the drinks industry and your understanding of the agency's values. Mention how your leadership skills and strategic thinking can contribute to their ongoing success.
Showcase Your Creativity: Since the agency values creativity, include examples of innovative campaigns you've developed. Discuss how you challenged conventional thinking and delivered measurable results in previous roles.
Highlight Team Management Experience: Emphasise your experience in leading and developing teams. Provide examples of how you've motivated team members and contributed to their professional growth, as this is a key responsibility of the role.
How to prepare for a job interview at Spark Opportunities
✨Showcase Your B2B Expertise
Make sure to highlight your experience in the B2B drinks sector during the interview. Prepare specific examples of past campaigns you've worked on, particularly those that involved on-trade accounts, to demonstrate your understanding of the industry.
✨Demonstrate Leadership Skills
As an Account Director, you'll be expected to lead and inspire your team. Be ready to discuss your leadership style and provide examples of how you've successfully managed teams in the past, focusing on how you motivate and develop team members.
✨Prepare for Strategic Discussions
The role requires strong strategic thinking. Come prepared with ideas on how to challenge conventional PR tactics and present innovative strategies that could benefit the agency's clients. This will show your proactive approach and creativity.
✨Exhibit Strong Communication Skills
Excellent communication is key in this role. Practice articulating your thoughts clearly and confidently, as well as tailoring your message to different audiences. Consider preparing a brief presentation or pitch to showcase your skills during the interview.
