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- Tasks: Lead customer engagement strategies using data insights and CRM tools.
- Company: Join a dynamic eCommerce company focused on enhancing customer relationships.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be part of a vibrant team that values innovation and customer connection.
- Qualifications: Experience in CRM or email marketing, with a strong data-driven approach.
- Other info: Ideal for those passionate about eCommerce and customer behaviour.
My client is looking for a CRM Manager to take their customer engagement and retention strategies to the next level.
As CRM Manager, you will be responsible for developing and executing the customer relationship management strategy. You will use data-driven insights to enhance customer engagement, retention, and lifetime value through email, SMS, and loyalty programmes. This role is ideal for someone with a passion for eCommerce, a deep understanding of customer behaviour, and experience managing CRM platforms and automation.
Key Responsibilities of the CRM Manager- CRM Strategy & Execution: Develop and implement a CRM strategy to drive customer retention, engagement, and revenue growth.
- Customer Segmentation: Use data insights to segment customers effectively and personalise communication across multiple touchpoints.
- Email & SMS Marketing: Plan, execute, and optimise email and SMS campaigns, including automated workflows and triggered messaging.
- Loyalty & Retention: Enhance the loyalty programme to increase repeat purchases and customer lifetime value.
- A/B Testing & Optimisation: Continuously test subject lines, content, and offers to improve open rates, conversion rates, and overall engagement.
- Data & Insights: Analyse customer data, campaign performance, and retention trends, providing insights and recommendations.
- Collaboration: Work closely with the Marketing, Buying, and Customer Service teams to align CRM activities with wider business goals.
- Compliance & Best Practices: Ensure all CRM activities adhere to GDPR and other relevant regulations.
- Proven experience in a CRM, email marketing, or customer retention role, ideally within eCommerce or retail.
- Hands-on experience with CRM platforms (e.g., Klaviyo, Salesforce, HubSpot, or similar).
- Strong understanding of customer segmentation, automation, and personalisation.
- Data-driven mindset with experience using analytics tools (e.g., Google Analytics, Looker, Power BI).
- Experience in A/B testing and campaign optimisation.
- Knowledge of GDPR and email/SMS marketing regulations.
- Excellent communication and project management skills.
Only relevant candidates will be contacted.
CRM Manager employer: Pure 4 Recruitment
Contact Detail:
Pure 4 Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the latest CRM platforms and tools like Klaviyo, Salesforce, or HubSpot. Being well-versed in these systems will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data insights to drive customer engagement in previous roles. Be ready to discuss specific metrics and outcomes during interviews.
✨Tip Number 3
Stay updated on the latest trends in eCommerce and customer retention strategies. This knowledge will help you engage in meaningful conversations with the hiring team and show your passion for the industry.
✨Tip Number 4
Network with professionals in the CRM and eCommerce space. Attend relevant webinars or local meetups to connect with others in the field, which could lead to valuable insights and potential referrals.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM, email marketing, and customer retention. Use specific examples that demonstrate your ability to develop and execute successful strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and customer engagement. Mention how your skills align with the key responsibilities of the CRM Manager role and provide examples of past successes.
Showcase Data-Driven Achievements: When detailing your experience, focus on data-driven results. Include metrics that showcase your impact on customer retention, engagement rates, and revenue growth through previous CRM initiatives.
Highlight Compliance Knowledge: Since compliance is crucial, mention your understanding of GDPR and relevant regulations. This will show that you are aware of the legal aspects of CRM activities and can implement them effectively.
How to prepare for a job interview at Pure 4 Recruitment
✨Showcase Your CRM Expertise
Be prepared to discuss your hands-on experience with CRM platforms like Klaviyo or Salesforce. Highlight specific campaigns you've managed and the results achieved, demonstrating your ability to drive customer engagement and retention.
✨Data-Driven Insights
Emphasise your analytical skills by discussing how you've used data to inform your strategies. Be ready to share examples of how you've segmented customers and personalised communications based on insights from analytics tools.
✨A/B Testing Experience
Talk about your experience with A/B testing in email and SMS marketing. Provide examples of tests you've conducted, what you learned, and how those insights improved campaign performance.
✨Collaboration is Key
Demonstrate your ability to work collaboratively with other teams, such as Marketing and Customer Service. Share examples of how you've aligned CRM activities with broader business goals to enhance customer experience.
