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- Tasks: Lead the launch and management of a new loyalty scheme in fashion retail.
- Company: Join an industry leader in fashion, based in vibrant Cardiff.
- Benefits: Enjoy a full-time role with potential for growth and development.
- Why this job: Be part of a dynamic team driving customer engagement and satisfaction.
- Qualifications: Experience in loyalty programmes, CRM systems, and strong analytical skills required.
- Other info: Office-based role, 39 hours per week; ideal for those who thrive in fast-paced environments.
The predicted salary is between 28800 - 43200 £ per year.
This position is office based, 5 days per week in central Cardiff. Please only apply for this role if you are happy to be office based.
Hours: Full time & permanent (39 hours per week)
Salary: Depending on Experience
An excellent opportunity has presented itself to join our client, as their Marketing Loyalty Manager. An industry leader in the fashion sector, we are actively recruiting for a Marketing Loyalty Manager to join the management team to rollout and continually manage a new loyalty scheme.
We are seeking an experienced Loyalty Manager to develop, launch and drive the day-to-day operations of the new rollout of the Loyalty Programme. This role would suit someone who has a good understanding of loyalty schemes, customer behaviour, and a proven track record of managing a large scale project.
Key Responsibilities & Objectives for the role
- Drive Profitable Sales Growth through our Loyalty Scheme
- Drive customer acquisition through online channels (website, social, in-store etc.)
- Create & maintain a Loyalty Scheme activity plan that drives additional revenue
- Analyse performance, customer data, and market trends to drive decisions and optimize revenue generating activity
- Review ROI on all activity and provide regular stakeholder performance reports
Great Experience for Our Customers
- Use insight and feedback to continuously enhance the customer journey by identifying opportunities to improve engagement, retention and satisfaction through the loyalty programme
- Manage rewards to ensure they align with customer expectations and values.
Communication
- Create and maintain a clear communication plan.
- Respond to feedback, work cross functionally to highlight, agree & embed process improvements.
- Continually challenge ways of working by gathering feedback from competitors, customer groups and retail team
Technical/Compliance Support
- Deal with administrative tasks such as payments, data security and data governance
- Ensure all campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed or processed
- Monitor the health of the customer database to ensure the data being used across the business is accurate
Key experiences
- Experience in analysing high volume of figures relating to campaign performance and ROI.
- CRM and customer loyalty/retention experience.
- Strong understanding of consumer behaviour and loyalty programme best practices
- Good stakeholder management and communication skills
- Enjoy working within a fast-paced, ever-changing environment
- Previous retail or online / Ecommerce experience desirable
Specialist skills and experience
- Experience with customer relationship management (CRM) systems & loyalty platforms
- Excellent writing, editing and proofreading skills
- Good interpersonal and relationship-building skills to work with all other departments
- Confidence to influence and collaborate with senior leaders
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies
- Excellent project management skills with a track record of managing multiple initiatives simultaneously
If you feel these qualities describe you, then we would like to hear from you. Please only apply for the role if you are comfortable with the role outlined below.
Please submit your career details to Andrew Bridges at PDA SEARCH & SELECTION LIMITED.
Marketing Loyalty Manager employer: PDA Search & Selection
Contact Detail:
PDA Search & Selection Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Loyalty Manager
✨Tip Number 1
Familiarise yourself with the latest trends in loyalty programmes within the fashion retail sector. Understanding what competitors are doing can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the marketing and loyalty space, especially those who have experience in fashion retail. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed loyalty schemes or similar projects in the past. Be ready to share metrics that demonstrate your impact on customer engagement and sales growth.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you would approach analysing customer data and campaign performance. Think about how you can use data to drive decisions and improve the loyalty programme.
We think you need these skills to ace Marketing Loyalty Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in loyalty programmes, customer behaviour analysis, and project management. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of loyalty schemes and how you can drive profitable sales growth. Mention your analytical skills and ability to enhance customer experiences through insights.
Showcase Your Analytical Skills: In your application, emphasise your experience with data analysis and ROI evaluation. Provide examples of how you've used data to inform decisions and improve campaign performance.
Highlight Communication Skills: Since the role requires strong communication and stakeholder management, include examples of how you've successfully collaborated with different teams and influenced senior leaders in past positions.
How to prepare for a job interview at PDA Search & Selection
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with analysing campaign performance and ROI. Bring examples of how you've used data to drive decisions in previous roles, as this is crucial for the Marketing Loyalty Manager position.
✨Demonstrate Your Understanding of Customer Behaviour
Make sure to highlight your knowledge of consumer behaviour and loyalty programme best practices. Discuss how you've successfully engaged customers in the past and what strategies you would implement to enhance their experience.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience in managing stakeholders and cross-functional teams. Be ready to share specific examples of how you've communicated effectively and influenced senior leaders in your previous roles.
✨Familiarise Yourself with CRM Systems
Since experience with CRM systems is essential for this role, brush up on your knowledge of various platforms. Be ready to discuss how you've used these tools to manage customer relationships and improve loyalty initiatives.
