Lead Generation Marketing Manager

A fantastic opportunity has become available for a highly skilled and passionate Marketeer who is experienced in lead generation. This is a newly created position reporting directly to the Head of Marketing, that has been created to target both the B2B and B2C markets. As well as lead generation, you will be heavily involved in general marketing duties including content creation, marketing channel optimization and analytics. Role responsibilities: • Develop and implement multi-channel marketing campaigns to generate leads, customer acquisition and drive demand • Collaborate with content creators to produce engaging and relevant content for various marketing channels, including email, social media and webinars • Design and execute lead generation and nurturing strategies to attract and convert high-quality leads through inbound and outbound marketing • Utilize marketing automation tools to manage and optimize campaigns • Monitor and analyse campaign performance metrics, providing insights and recommendations • Work closely with sales, product, and other teams to align campaign strategies with business goals • Manage campaign budgets, ensuring efficient allocation of resources to maximize ROI. • Conduct market research to identify trends, opportunities, and competitive landscape • Support Head of Marketing with any marketing requirements from presentation and collateral design to managing events Candidate profile: • 3+ years of experience in marketing campaigns and demand generation • Proven track record of developing and executing successful marketing campaigns • Strong understanding of digital marketing channels and tools • Excellent communication, copy writing and collaboration skills • Experience of implementing both B2B and B2C lead gen campaigns • Knowledge of SEO and SEM best practices • Familiarity with CRM systems — What you need to do now If you’re interested in this role please apply and forward an up-to-date copy of your CV. Due to the unprecedented level of applications we are currently receiving, if we have not contacted you within 48 hours of your application then please assume you have been unsuccessful on this occasion. For the purpose of the Conduct Regulations, when advertising permanent vacancies we are acting as an Employment Agency and when advertising temporary/contract vacancies we are acting as an Employment Business. We take your personal data seriously and take every step to protect it. To learn how we handle your data please visit our website where you can find our Data Privacy Notice