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- Tasks: Lead the Retail Brand Marketing plan and drive brand development.
- Company: Join a dynamic team at PPG, a leader in retail branding.
- Benefits: Enjoy a full-time, permanent role with opportunities for growth.
- Why this job: Be part of a creative environment that values innovation and teamwork.
- Qualifications: Degree in Marketing or Business Economics; 2 years of brand marketing experience required.
- Other info: Work closely with sales and supply chain teams to make impactful changes.
The predicted salary is between 36000 - 60000 £ per year.
Deliver Retail Brand Marketing plan by identifying end user needs and translating these into strategic and operational plans for PPG, brand, consumers/professionals and retailers.
Drive development of Retail Brands in key distribution channels through NPD, brand development and marketing communications.
Representative Activities:
- Develop and manage the realization of the (annual) strategic and operational business and marketing plan for the brand including communication, innovation, pricing, product, promotions and distribution strategies, implementation strategies and budgets.
- Provide monthly progress reports and actions against the brand marketing plan, budget and KPIs.
- Work closely with sales and supply chain functions on forecasts, promotions, introductions, design, distribution and product specifications/changes as needed.
- Work closely with shopper marketing on brand related activities like introductions and national promotions.
- Co-operate with specialist departments to ensure the effective operation and production of new/revised products and services.
- Negotiate with other internal departments in order to agree on new product, service and market opportunities or developments within set time-scales and budgets.
- Liaise with colleagues across Region North to ensure best practice and learning are shared.
- Develop, participate in and evaluate market research and analysis, promotions and advertising associated with the brand.
- Participate in training for field and customer service personnel and customers on product introductions or enhancements, as well as new marketing/sales campaigns.
- Become the recognized company expert on market and business trends and have a clear and concise understanding of the requirements and needs of the consumers in general and in the specific retail market segments.
- Develop and drive plans to manage your ranges and reduce complexity within the business.
- Work with Shopper Marketing and Store Network team to ensure brand plans are clearly communicated and actioned.
KPIs:
- Brand value/awareness among consumers.
- Market share.
- # of innovations/new introductions.
- Management of costs and budget.
- Price/margin development/Return on assortment/SKU development.
Experience and Education:
- Level of education: Degree (Marketing, (Business) Economics) or equivalent.
- Level of experience: minimum of 2 years brand marketing management experience.
- Business fluency in English.
Success Factors:
- Proven success in Brand marketing.
- Consumer and Customer Insight Driven.
- Project Management and Delivery.
- Drives change, results focused and makes things happen.
- Entrepreneurial & creative.
- Strong interpersonal and communication skills.
- Financial and analytical skills.
- Team player.
- Commercially astute.
Retail Brand Manager in Batley employer: Talent Solutions Staffing UK
Contact Detail:
Talent Solutions Staffing UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Brand Manager in Batley
✨Tip Number 1
Familiarise yourself with the latest trends in retail brand management. Understanding current market dynamics and consumer behaviour will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 2
Network with professionals in the retail marketing field. Attend industry events or join relevant online forums to connect with others who can provide insights or even refer you to opportunities at StudySmarter.
✨Tip Number 3
Prepare to discuss specific examples of successful brand marketing campaigns you've managed. Highlight your role in these projects, focusing on measurable outcomes that align with the KPIs mentioned in the job description.
✨Tip Number 4
Research StudySmarter's brand values and recent initiatives. Being able to articulate how your experience aligns with our mission will set you apart as a candidate who truly understands our goals.
We think you need these skills to ace Retail Brand Manager in Batley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing management. Focus on your achievements in previous roles, especially those that demonstrate your ability to drive brand value and market share.
Craft a Compelling Cover Letter: In your cover letter, express your passion for retail brand management. Discuss how your skills align with the job requirements, particularly your experience in developing marketing plans and managing budgets.
Showcase Relevant Skills: Emphasise your project management abilities and your understanding of consumer insights. Mention any specific tools or methodologies you have used in past roles that relate to the responsibilities outlined in the job description.
Highlight Team Collaboration: Since the role involves working closely with various departments, provide examples of how you've successfully collaborated with sales, supply chain, or marketing teams in the past to achieve common goals.
How to prepare for a job interview at Talent Solutions Staffing UK
✨Know Your Brand Inside Out
Before the interview, make sure you thoroughly research the brand you'll be managing. Understand its history, target audience, and current market position. This knowledge will help you demonstrate your passion and suitability for the role.
✨Showcase Your Strategic Thinking
Be prepared to discuss how you would develop and implement a marketing plan for the brand. Think about how you can identify consumer needs and translate them into actionable strategies. Use examples from your past experience to illustrate your strategic mindset.
✨Highlight Your Collaborative Skills
This role requires working closely with various departments. Be ready to share examples of how you've successfully collaborated with sales, supply chain, or marketing teams in the past. Emphasise your ability to negotiate and build relationships across different functions.
✨Demonstrate Your Analytical Abilities
As a Retail Brand Manager, you'll need to analyse market trends and performance metrics. Prepare to discuss how you've used data to drive decisions in previous roles. Highlight any experience you have with market research and how it informed your marketing strategies.
