At a Glance
- Tasks: Lead in-life marketing strategies to boost customer loyalty and engagement.
- Company: Join a pioneering electric vehicle charging company transforming the UK and Europe.
- Benefits: Enjoy a £75,000 salary, flexible working, and generous holiday plus perks like gym discounts.
- Why this job: Be part of a mission-driven team making EV ownership accessible and sustainable.
- Qualifications: Experience in customer retention or lifecycle marketing is preferred; CRM skills are a plus.
- Other info: Open to applicants who are eager to learn, regardless of meeting all qualifications.
The predicted salary is between 54000 - 84000 £ per year.
Leading the way in electric vehicle charging, we've been at the forefront of adoption in the UK since 2009. With over 240,000 charge points installed so far, out of a total of 1 million in the UK, we make EV ownership simple and affordable. Partnering with top automotive brands like Mercedes, Jaguar Land Rover, BMW and Kia, as well as energy leaders such as EDF and Centrica, we’ve earned accolades such as the 'Which? - Trusted Trader' award and 'Best for Value, Home EV Chargers - What Car?'
With our international expansion, we aim to transform the EV charging landscape not just in the UK, but now across Europe.
Our Ways of Working
We’re all about flexibility, community and a healthy work-life balance. Our hybrid model offers a 'best of both worlds' approach combining the best parts of home and office working. When you'll be in the office depends on your role, but you can expect to work from our London office between 8-12 days per month. To support this, the successful applicant should be within a reasonably commutable distance to our office (Gray's Inn Road, London, WC1X 8HB).
Join the EVolution:
In this position, you’ll be working closely with internal teams and external partners to optimise campaigns, deliver measurable outcomes and foster customer loyalty. Your main responsibilities will include:
- Developing and executing in-life marketing strategies that increase subscription tenure, reduce churn and maximise LTV.
- Utilising customer data to create targeted, personalised campaigns that maximise engagement and retention.
- Delivering data driven performance reports with actionable insights, leveraging customer data to refine strategies and optimise outcomes.
- Designing programmes that turn customers into advocates through referral schemes, loyalty initiatives and success stories.
- Managing relationships with agencies, vendors and freelancers to ensure seamless execution of in-life marketing initiatives.
Required Skills and Experience:
To succeed in this role, you’ll ideally bring experience in customer retention, CRM or lifecycle marketing, ideally within a subscription based or SaaS business model. Plus, we'd like to see:
- Experience with CRM and marketing automation tools (HubSpot experience a plus) to manage and optimise customer journeys.
- Strong analytical skills with the ability to use data to monitor campaign performance, optimise strategies, and inform marketing decisions.
- Excellent communication skills, with the ability to craft compelling messages that speak to the needs of subscribers at different points in their journey.
- Collaborative mindset, with experience working closely with Product, Operations, and Sales teams to ensure a seamless customer experience.
- Knowledge of customer feedback systems (e.g., NPS surveys) and the ability to turn customer insights into actionable strategies for improving retention.
- Experience with loyalty programs, referral schemes, and advocacy strategies is a plus.
At Pod Point, we believe in potential, so if you don’t meet every single requirement, we still encourage you to apply. We value a willingness to learn, adaptability, and a genuine commitment to ensuring driving doesn’t cost the earth.
Perks that spark joy:
- Salary of £75,000
- Flexible hybrid working model
- Work abroad for up to 20 days per year
- Salary Sacrifice EV Scheme and free Pod Point Family & friend discount scheme
- 25 days holiday (plus Bank Holidays)
- Very generous parental and family leave
- Pension scheme with a 4.5% matched contribution
- Eyecare scheme
- Life insurance covering up to 4x your annual salary
- Virtual GP provided by HealthHero
- Employee Assistance Program
- Free Mortgage Advice
- Discounted Gym Memberships
- Cycle2Work Scheme
Important Information:
You must have the legal right to work in the UK. We celebrate diversity and encourage applications from all backgrounds. Your privacy is important to us, all information shared will be handled according to our Candidate Privacy Notice.
In-Life Marketing Lead employer: Pod Point
Contact Detail:
Pod Point Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land In-Life Marketing Lead
✨Tip Number 1
Familiarise yourself with the electric vehicle market and the specific challenges related to customer retention in this sector. Understanding the nuances of EV ownership and how it impacts customer loyalty will help you stand out during discussions.
✨Tip Number 2
Network with professionals in the marketing and EV industries, especially those who have experience in subscription models. Attend relevant events or webinars to gain insights and make connections that could be beneficial for your application.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific campaigns where your insights led to measurable improvements in customer engagement or retention.
✨Tip Number 4
Demonstrate your collaborative mindset by preparing anecdotes about successful projects where you worked closely with cross-functional teams. Highlight how these experiences have equipped you to manage relationships with agencies and vendors effectively.
We think you need these skills to ace In-Life Marketing Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the In-Life Marketing Lead position. Understand the key responsibilities and required skills, so you can tailor your application to highlight relevant experiences.
Tailor Your CV: Customise your CV to reflect your experience in customer retention, CRM, or lifecycle marketing. Emphasise any relevant achievements, particularly those related to subscription-based models, and ensure your skills align with the requirements listed in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for electric vehicles and marketing. Use specific examples from your past work to demonstrate how you can contribute to the company's goals, especially in optimising campaigns and enhancing customer loyalty.
Highlight Analytical Skills: Since the role requires strong analytical skills, be sure to mention any experience you have with data analysis and performance reporting. Provide examples of how you've used data to inform marketing decisions and improve campaign outcomes.
How to prepare for a job interview at Pod Point
✨Know Your Metrics
As an In-Life Marketing Lead, you'll need to demonstrate your understanding of key performance indicators. Be prepared to discuss how you've used data to drive marketing decisions and improve customer retention in previous roles.
✨Showcase Your Campaigns
Bring examples of successful marketing campaigns you've executed, particularly those that involved customer retention or loyalty programmes. Highlight the strategies you used and the measurable outcomes achieved.
✨Understand the Product
Familiarise yourself with the company's electric vehicle charging solutions and their unique selling points. This will help you articulate how your marketing strategies can enhance customer engagement and retention.
✨Emphasise Collaboration
This role requires working closely with various teams. Be ready to share experiences where you've successfully collaborated with product, operations, or sales teams to create a seamless customer experience.