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- Tasks: Join us as an Ecommerce Merchandiser and manage product content for our website and app.
- Company: We're a fast-growing ecommerce business with tons of opportunities for career development.
- Benefits: Enjoy a competitive package and the chance to work in a dynamic environment.
- Why this job: This role is perfect for anyone eager to advance their ecommerce career while making a real impact.
- Qualifications: No specific qualifications required, just a passion for ecommerce and marketing!
- Other info: You'll collaborate with creative teams and gain hands-on experience in a thriving industry.
The predicted salary is between 28800 - 43200 £ per year.
Job Description
Our client are a fast growth digital business.
As Ecommerce Merchandiser you will assist the Ecommerce Merchandising Lead in the effective management of websites and the App. Including but not limited to product launches, trade reporting and subsequent trading of the site, visually merchandising where appropriate and briefing in content and collections.
A key part of this role is to identify and implement opportunities to drive sales across all sales generating areas of all websites, analysing all aspects of the customer conversion funnel to maximise conversion.
Roles and Responsibilities
Trading
- Own agreed website departments and visually merchandise all relevant product categories, homepage categories and ongoing collection categories in line with seasonal trading calendar and marketing plan, reviewing to make sure the business wide agreed VM strategy is in place
- Review key lines and bestselling product weekly to ensure opportunity is maximised and products have a good visibility throughout the website and on digital marketing channels
- Review slow selling products with Stock Merchandising and agree with Ecommerce Merchandising Lead appropriate actions to improve sales
- Review and suggest changes for website/app product categorisation and range navigation and website filters
- Maintain onsite search rules and search management including but not limited to synonyms, searches with zero results, stop words, compound words and redirects, identifying poor converting terms and areas to improve conversion
- Have knowledge of sorting rules and product recommendations rules and any tests in place, and support the EML and Digital Optimisation Manager on implementing these as applicable
Website content
- Select products for online content including but not limited to homepages, inspirations, navigation, and landing pages in line with the seasonal plan created with the Ecommerce Merchandising Lead
- Brief website content to internal Creative & web development teams (design, copy, web developer), sign off with Ecommerce Merchandising Lead
- Attend seasonal range presentations and content planning meetings with Ecommerce, Creative and Buying departments, aligning with Ecommerce Merchandising Lead to agree key product themes for website content
- Demonstrate commitment to innovation; Input ideas, content requirements to support the Ecommerce Merchandising strategy
- Conduct and derive insights from competitor analysis, end of season reviews and convert into proposals for CT content changes / new initiatives where applicable
- Brief website content testing requirements to Ecommerce Merchandising Lead and Digital Optimisation Manager as applicable to increase website content engagement
- Select priority products, themes and category stories for UK, IRE territories to inform Digital CRM broadcast calendar and oversee the set up associated product collections in line with broadcast dates, brief to Digital CRM team
- Feedback changes to planned product features based on in trading performance to Digital CRM team to ensure CRM communications gain maximum impact
- Maintain an awareness of results to inform future planning, agreeing with Ecommerce Merchandising Lead and Digital CRM team
Reporting
- Deliver associated trade reporting as agreed with Ecommerce Merchandising Lead providing actionable insights to boost trade across all key websites and App
- Use Analytics tools and associated systems to inform merchandising and trading recommendations made to Ecommerce Merchandising Lead
SEO
- Support the implementation of SEO content changes advised by Digital Marketing Manager to support overall SEO strategy
- Review proposed SEO changes with Ecommerce Merchandising Lead to ensure alignment to category and products
- Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
Excellent package on offer
Ecommerce Merchandiser employer: Alex James Digital
Contact Detail:
Alex James Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Merchandiser
✨Tip Number 1
Familiarize yourself with the latest trends in ecommerce merchandising. Understanding current best practices and tools used in the industry will help you stand out during discussions and interviews.
✨Tip Number 2
Network with professionals in the ecommerce space. Attend industry events or join online forums to connect with others who can provide insights or even refer you to opportunities at companies like us.
✨Tip Number 3
Gain hands-on experience with ecommerce platforms and analytics tools. Being able to demonstrate your proficiency with these tools can give you a significant edge over other candidates.
✨Tip Number 4
Stay updated on competitor activities and market trends. Being able to discuss recent developments and how they might impact our business will show your proactive approach and genuine interest in the role.
We think you need these skills to ace Ecommerce Merchandiser
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Ecommerce Merchandiser position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to emphasize relevant experience in ecommerce, merchandising, and digital marketing. Use specific examples that demonstrate your ability to merchandise products effectively and support online content creation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for ecommerce and your understanding of the role. Mention any previous experience with product categorization, content optimization, or working with creative teams, as these are crucial for the position.
Showcase Your Analytical Skills: In your application, highlight any experience you have with monitoring performance metrics or competitor analysis. This will show that you can contribute to optimizing website content and improving engagement.
How to prepare for a job interview at Alex James Digital
✨Understand the Ecommerce Landscape
Familiarize yourself with current trends in ecommerce and how they impact merchandising. Be prepared to discuss recent developments in the industry and how they could influence the company's strategy.
✨Showcase Your Analytical Skills
Highlight your ability to analyze data and make recommendations based on competitor activity and performance metrics. Prepare examples of how you've used data to drive decisions in previous roles.
✨Demonstrate Collaboration Experience
This role involves working closely with various teams, including Creative and Digital Marketing. Be ready to share experiences where you successfully collaborated with others to achieve a common goal.
✨Prepare for Scenario-Based Questions
Expect questions that assess how you would handle specific situations, such as optimizing product categories or responding to market changes. Think through potential scenarios and your approach to solving them.
