Paid Media Executive

This role will sit within the Performance Marketing team, who cover all aspects of Paid Media, as well as Organic Search and CRM., We are seeking an enthusiastic and eager-to-learn Paid Media Executive to join our team. You will report to the Paid Media Manager and be responsible for helping to optimise and grow our paid marketing activity across multiple channels, including Paid Search, Paid Social and Affiliates. There will be lots of opportunity to learn new skills and develop your industry and platform knowledge through working on both B2B and B2C campaigns., Campaign Set-up & Optimisation

• Monitor and optimise paid media campaigns across key platforms, including Google Ads, Microsoft ads, Meta (Facebook/Instagram) and Awin (Affiliates).

• Set-up of new campaigns and promotional activity across all relevant marketing channels.

• Work with your manager to ensure maximum ROI through data driven campaign optimisations and strategy plans.

Analysis & Reporting

• Daily performance reporting and campaign efficiency checks.

• Complete post-campaign analysis using tools like Google Analytics, Facebook Ads Manager and Google Ads.

• Provide weekly, monthly and ad-hoc reports on paid media activity, presenting actionable insights to internal stakeholders.

• Work closely with your line manager to monitor and allocate media spend efficiently, ensuring alignment with business goals.

Testing and sharing learnings

• Collaborate with the marketing and design team to develop and test ad creatives to optimise for engagement and conversions.

• Set-up and report on A/B tests for creative, landing page and ad formats to maximise performance.

• Work closely with SEO Manager to ensure consistency between paid and organic search strategies.

• Assist in keyword research and competitive analysis to inform both paid and organic efforts.

The list of above duties is not exhaustive, and the individual may be required to adapt in order to respond to the organisation’s requirements when requested by their Line Manager or Director.

• At least 1 year experience in a marketing or commercial role

• Basic IT skills including MS Office 365 and an aptitude for learning new systems.

• Proactive nature who is able to work autonomously

• Strong communication skills (written and verbal)

• Ability to learn new tasks efficiently and absorb new information

• Strong attention to detail and accuracy

• Competent data skills and commercially minded

• Good organisational skills with the ability to plan ahead whilst being able to adjust to changing work priorities

• A ‘can do’ attitude with the ability to work independently or within a small team

• Take pride in a reliable and consistent work ethic that only improves under pressure

• Able to take ownership of own development and achieve personal goals with the support of your manager and wider team

Desirable

• Bachelor’s degree in Marketing, Advertising, Communications or a related field.

• Google and Bing certified

• Experience in B2B markets

• Additional leave

• Annual leave

• Bereavement leave

• Company events

• Company pension

• Discounted gym membership

• Discounted or free food, * 25 days holidays (plus bank holiday), increasing to 28 days after 3 years.

• Option to buy up to 5 additional holidays.

• Company sick pay

• Paid time off to attend medical appointments

• Contribution toward gym membership when you sign up to JD Gym, Bromborough

• Enhanced Parental Leave

• Contributory Pension Scheme

• £500 Employee Referral Scheme

• At least one employee engagement event every month

• Contribution towards annual eye test and prescription glasses

• Free food onsite

At Salon’s Direct, we are always looking at ways to improve our people experience. We are committed to continuously working on our Pay, Rewards and Benefits Scheme.

Job Types: Full-time, Permanent

Pay: £25,000.00-£30,000.00 per year

Benefits:

• Additional leave

• Bereavement leave

• Company events

• Discounted or free food

• Employee discount

• Enhanced maternity leave

• Enhanced paternity leave

• Free parking

• Gym membership

• On-site parking

• Referral programme

• Sick pay

• Store discount

• Work from home

Schedule:

• Day shift

• Monday to Friday

• No weekends