Marketing Manager in Thetford, Norfolk

Position: Marketing Manager
Location: Watton
Salary: £40k – £50k

Duties and Responsibilities:

• Lead the Marketing team, driving the development of marketing strategy and overseeing the planning and execution of projects, including website design and development, CRM, and performance reporting.
• Collaborate with management teams to develop and present strategies to refresh the corporate identity, aligning the business focus with industry trends in process electrification and renewable technologies.
• Work closely with cross-functional teams (including Sales, Engineering, and R&D) to create and design engaging content for product launches and sales initiatives across both digital and traditional marketing channels.
• Conduct research on market trends, target audiences, competitors, customer feedback, and the end-to-end consumer journey.
• Define campaign goals, establish key performance indicators (KPIs), and regularly evaluate and report the performance of all digital marketing campaigns against targets.
• Oversee the copywriting of technical articles and white papers in collaboration with engineering teams, ensuring the production of high-quality content for both web and presentation use.
• Prepare monthly marketing reports, identifying areas for improvement and recommending strategic adjustments based on analysis of web traffic and search engine data.
• Brief team members on project objectives, monitor progress, and ensure projects are delivered on time and within scope.
• Identify and manage the resources required to support project demands, including internal staffing, budget, and external contractors.
• Manage content across all platforms, working with department heads to keep published materials up to date and accurate.
• Maintain and update all social media platforms and company websites with regular news and developments.
• International travel may be required.

Key Skills and Experience:

• Strong organisational and planning skills.
• Experience in an engineering or manufacturing environment is beneficial.
• Proven experience managing creative and web development projects.
• Degree or equivalent industry experience.
• Experience in copywriting technical documents.
• Solid understanding of SEO and its application in marketing strategies.

Key Stakeholders and Interfaces:

• Management Teams: Reporting and presenting the ongoing management of projects and departmental activities.
• Sales: Collaborating with sales teams to understand market trends and support the creation of content, campaigns, and materials for communicating product information to customers.
• Research & Development: Partnering with R&D on creative content for campaigns and supporting sales efforts.
• Quality Control/Assurance: Ensuring accurate document control of technical information for digital and print content.
• IT: Coordinating with IT for technical support and platform management.
• Accounts: Supporting annual departmental budgeting and overhead planning.
• External Partners: Managing communication with subcontractors and suppliers.

Benefits:

• Company pension
• Early finish on Fridays
• Cycle to work scheme
• On-site parking
• Sick pay
• Complimentary tea, coffee, milk, and fresh fruit

Sounds like something you would be interested in? Hit apply or contact Lewis Woollard direct on 01603 415 100.