At a Glance
- Tasks: Lead and manage the affiliate strategy for LiveScore Group globally.
- Company: Join LiveScore Group, a leader in sports media and betting with exciting brands.
- Benefits: Enjoy hybrid working, private healthcare, performance bonuses, and enhanced family leave.
- Why this job: Be part of a thriving culture that values diversity and innovation in sports and gaming.
- Qualifications: Proven experience in affiliate marketing and team leadership across multiple regions required.
- Other info: Flexible working opportunities and regular social events to foster team spirit.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
We are looking for a Head of Affiliates who will be responsible for the management and strategy of the affiliate activity for LiveScore group globally. You will be responsible for ensuring all campaigns are managed to the highest standard, both in areas of performance and compliance, while continuously seeking ways to grow an efficient affiliate channel.
The role will require an individual who is proactive with a proven track record of effectively scaling an affiliate channel.
At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.
As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.
We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!
Key Responsibilities
- Develop & lead the affiliate strategy across the LiveScore Group of brands.
- Responsible for the channel’s delivery against agreed acquisition volumes and ROI targets.
- Communicating the progress of growth and efficiency KPIs on a weekly and monthly basis to senior stakeholders.
- Working with the affiliate team to help grow acquisition volumes whilst maintaining an efficient CPA.
- Lead the negotiation of commercial agreements with key affiliate partners and ensure partnerships are successful.
- Manage relationships with internal stakeholders across compliance, product and legal to ensure we’re aligned with any regulatory or T&Cs developments.
- Working close with the country management team, ensuring performance updates are communicated & understood.
- Liaise with the brand team to ensure creatives and messaging meet brand guidelines and to ensure we’re aligned with the broader campaign planning process.
- Provide regular updates to senior management on results and any changes to strategy (including c-level stakeholders).
- Confirming the accuracy of affiliate payments at month end, while ensuring alignment with internal finance and data teams.
- Work with partners in upholding a strict adherence to compliance requirements around messaging.
Skills, Knowledge and Experience
- Proven industry knowledge essential.
- Experience in operating an affiliate channel across multiple geos.
- Experience in leading and developing an affiliate team.
- Excellent understanding of the principles of affiliate marketing, including experience with CPA, Revenue Share, Hybrid and Tenancy payment models.
- Commercial acumen with the ability to demonstrate this in negotiating.
- Excellent understanding of KPI Monitoring and compliance tools and reports.
- Excellent knowledge of design processes.
- Proactive and solution-oriented delivering against business strategy.
What can we offer?
- Company Performance bonus.
- Hybrid working for all staff with flexible working opportunities.
- Private Healthcare scheme + Employee Enhanced Assistance.
- Enhanced Family Leave – Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay.
- Subsidised gym membership.
- Ride to Work & Annual Travel Card loan scheme.
- Life Assurance (x3 salary).
- Contributory Pension Plan.
- Thursday drinks in the office and regular socials.
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Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Affiliates
✨Tip Number 1
Familiarise yourself with the latest trends in affiliate marketing, especially within the sports and gaming sectors. This knowledge will not only help you understand the landscape but also demonstrate your passion and commitment to the role during discussions.
✨Tip Number 2
Network with professionals in the affiliate marketing space, particularly those who have experience in managing affiliate channels across multiple geographies. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully scaled affiliate channels in previous roles. Highlighting your achievements and the strategies you employed will showcase your capability to meet the expectations outlined in the job description.
✨Tip Number 4
Stay updated on compliance regulations and best practices in affiliate marketing. Being knowledgeable about these aspects will position you as a proactive candidate who understands the importance of maintaining high standards in affiliate partnerships.
We think you need these skills to ace Head of Affiliates
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in affiliate marketing and management. Focus on achievements that demonstrate your ability to scale affiliate channels and meet KPIs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific experiences that align with the responsibilities outlined in the job description, such as negotiating commercial agreements or managing affiliate teams.
Highlight Relevant Skills: In your application, emphasise your understanding of various payment models like CPA and Revenue Share, as well as your experience with compliance tools. This will show that you have the necessary skills to succeed in the role.
Showcase Your Proactivity: Provide examples in your application of how you've proactively identified growth opportunities in previous roles. This could include strategies you've implemented to improve affiliate performance or efficiency.
How to prepare for a job interview at Igbaffiliate
✨Showcase Your Affiliate Expertise
Make sure to highlight your experience in managing and scaling affiliate channels. Be prepared to discuss specific strategies you've implemented in the past and how they contributed to growth and efficiency.
✨Understand the Brand Ecosystem
Familiarise yourself with LiveScore Group's brands and their unique positioning in the sports and gaming world. Demonstrating knowledge about their products will show your genuine interest and help you align your strategies with their goals.
✨Prepare for KPI Discussions
Since the role involves communicating growth and efficiency KPIs, be ready to discuss how you monitor these metrics. Bring examples of reports or tools you've used to track performance and compliance in previous roles.
✨Demonstrate Negotiation Skills
As negotiation is a key part of the role, prepare to share examples of successful partnerships you've established. Highlight your commercial acumen and how you've navigated challenges in securing beneficial agreements.