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For Companies At a Glance
- Tasks: Lead app marketing initiatives and collaborate with teams to enhance user engagement.
- Company: Join Skyscanner, a diverse employer committed to the LGBTQ+ community.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Make a real impact by reaching millions of new app users each month.
- Qualifications: Experience in product or marketing roles with strong project management skills required.
- Other info: Work with cutting-edge technologies and be part of a collaborative team.
The predicted salary is between 48000 - 72000 £ per year.
Job Description
This job is with Skyscanner, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.We are looking for an accomplished Senior marketing or Product manager to join our rapidly growing marketing team. Working within App Marketing team you'll be responsible for defining Skyscanner's app marketing technology needs – and working with Skyscanner's Product and Engineering teams to make them a reality.
This role is an amazing opportunity to upgrade Skyscanner's ability to reach millions of new app users each month.About the Role:Partner with marketing leads, product managers and engineering teams to create a martech and data vision to support Skyscanner's app user targetsEstablish a framework to prioritize and track delivery of multiple initiatives within this visionPlan and execute experiments to evaluate and refine new technologies, with a focus on driving app adoption among Skyscanner's existing user baseAnalyze and showcase results to a range of stakeholder teams and leadersCoordinate roadmap planning, proactively managing risks, dependencies and decisions to be made.Research emerging and best-in-class technologies and app marketing concepts from a range of internal and external sources.About You:Proven experience in a related product or marketing roleA deep understanding of marketing technology and mobile measurement, especially on appHigh-bar project management skills, experience of working across functions to define requirements, build roadmaps, and ensure deliveryProven ability to analyse data to evaluate the success of different marketing tacticsYou are an excellent communicator (written and verbal) and enjoy working as part of a team but can also thrive independently#LI-CL1#LI-DNI
Senior App Marketing Manager employer: myGwork
Contact Detail:
myGwork Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior App Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in app marketing technology. Understanding the tools and platforms that are currently leading the market will help you speak confidently about your vision for Skyscanner's app marketing needs.
✨Tip Number 2
Network with professionals in the app marketing space. Engaging with others who have experience in similar roles can provide you with insights and tips that could be beneficial during the interview process.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed cross-functional projects in the past. Highlighting your project management skills will demonstrate your ability to coordinate effectively with marketing leads, product managers, and engineering teams.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to drive marketing decisions. Being able to articulate your approach to evaluating the success of different tactics will set you apart from other candidates.
We think you need these skills to ace Senior App Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior App Marketing Manager position at Skyscanner. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in app marketing, product management, and project management. Use specific examples that demonstrate your ability to analyze data and work across functions.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for app marketing and your understanding of marketing technology. Mention any successful projects you've led and how they relate to the goals of Skyscanner.
Highlight Communication Skills: Since excellent communication is crucial for this role, ensure that your application reflects your written and verbal communication skills. Provide examples of how you've effectively communicated with teams or stakeholders in past roles.
How to prepare for a job interview at myGwork
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in marketing or product management, especially in app marketing. Highlight specific campaigns you've led and the results achieved, focusing on how you utilized marketing technology to drive app adoption.
✨Demonstrate Project Management Skills
Since this role requires high-bar project management skills, come ready to share examples of how you've successfully managed multiple initiatives. Discuss your approach to prioritizing tasks and coordinating with cross-functional teams to ensure timely delivery.
✨Prepare for Technical Discussions
Familiarize yourself with the latest trends in marketing technology and mobile measurement. Be ready to discuss how you would leverage these technologies to enhance Skyscanner's app marketing strategy and meet user targets.
✨Communicate Effectively
As an excellent communicator, practice articulating your thoughts clearly and concisely. Prepare to engage in discussions with various stakeholders, showcasing your ability to analyze data and present findings in a way that resonates with both technical and non-technical audiences.
