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For Companies At a Glance
- Tasks: Lead marketing strategies for 21 products, maximizing sales and engagement.
- Company: Join a global organization driving excellence in architecture with over 58,000 members.
- Benefits: Enjoy a competitive salary, generous pension, life assurance, and 27 days of annual leave.
- Why this job: Be part of a creative team, working on impactful projects that shape the future of architecture.
- Qualifications: Experience in product marketing, digital marketing, and excellent communication skills are essential.
- Other info: Hybrid work model available; collaborate with passionate professionals in a supportive environment.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Marketing Manager (Products & Services)
Our client is a global professional membership body, and a cultural organisation, driving excellence in architecture. We are proud to partner with this organisation to identify talent for their Marketing Manager (Products & Services) role.
This is a fantastic opportunity to join this renowned organisation at an exciting time and contribute to the successful delivery of its ambitious strategy.
Salary: up to £60,000 per annum, based upon experience and location
Location: London/Hybrid
Hours: 35 hours per week, full-time, permanent
We’re seeking an outstanding, ambitious, all-round marketer to lead and deliver a programme of marketing activity to maximise sales and engagement across a varied portfolio of 21 products and services.
Our client is a well-known and respected brand with over 58,000 members around the world. You may have seen the annual Stirling Prize for the UK’s best building on TV, read about its campaigning work in the national press, or seen a red signboard promoting architects on a construction site near you.
Working in a collaborative and supportive marketing team environment on a variety of outstanding projects with creative, passionate people you’ll share ideas, optimise and experiment with targeted marketing approaches to get the best results.
Your role:
You will develop a programme of product marketing activity, delivering critical marketing strategy and campaign planning for a growing and vibrant products and services portfolio of £12m in annual revenue.
Focused on raising awareness, developing sales leads and generating direct sales in the UK the role also provides the opportunity to contribute towards our client's exciting growth opportunities across Middle East, Africa and Asia.
Their product and services portfolio includes:
- CPD – digital learning and events – enabling key audiences to meet their CPD requirements
- Professional learning – delivering critical education to the next generation of architects
- Publishing – providing inspirational books written by leading architects
- RIBAJ – flagship member magazine and owned digital media channel
- Business services – that help architects run successful practices
- Competitions – promoting opportunities for architects to win large-scale project commissions
- Corporate Partnerships – sponsored solutions for a range of suppliers across the built environment
You will be supported by a team of three marketing executives.
Key responsibilities:
- Develop product marketing strategies and plans, set campaign objectives, monitor KPIs and manage marketing budgets
- Create effective product propositions and messaging to appeal to a range of customer audiences, utilising all available channels
- Report and advise on marketing activity and outcomes using measurement tools including Google Analytics, making recommendations for change and improvement. Campaign objectives may include product sales, increasing engagement, driving event and course registrations and lead generation for sales teams to ensure business objectives and revenue targets are met
- Oversee the tactical delivery of the marketing programme, working closely with your marketing executives, product owners, internal teams (including digital marketing, content, communications, sales) and stakeholders across the organisation. You will also work with external suppliers and agencies (including design, print, PR and digital advertising (PPC and paid social media)
About you:
We seek an experienced and enthusiastic marketer with creative flair and demonstrable experience utilising the full marketing mix.
You must have (essential):
- Significant experience in product marketing with an excellent understanding of marketing concepts and best practice
- Thorough knowledge of marketing, campaign planning and tactical delivery techniques
- Significant experience of digital marketing, including email, social media, PPC and display advertising, website and digital platform development and event marketing
- Experience of managing budgets, people, projects and influencing senior stakeholders (product owners, directors, executive directors)
- Excellent organisational skills, be highly accurate and comfortable working under pressure to meet deadlines and deliver against KPIs and targets
- Confidence to communicate your ideas and be able to work both independently and collaboratively
- Excellent copywriting and proofreading skills and attention to detail
You should have (desirable):
- Experience of balancing the needs of driving revenue from commercial products, whilst operating within a wider membership or Not for Profit environment
- Experience of marketing both in the UK and across global territories would be beneficial
- A business/marketing qualification
Benefits:
Our client offers an amazing employee benefits package which includes (a) a generous pension scheme with employer contributions (up to 12%), (b) life assurance, (c) annual leave of 27 days plus bank holidays and paid closure of 3 discretionary days between Christmas and New Year.
Interested?
For a confidential conversation with FJWilson Talent please contact Andrea Montgomery on 0203 195 3600, or email us at resourcingteam at fjwilson com
Our privacy policy is available on our website: fjwilson com / notices
FJWilson Talent Services is acting as an Employment Agency in relation to this vacancy.
FJWilson Talent Services encourages applications from all suitably qualified and eligible candidates who represent the full diversity of communities in the UK. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Marketing Manager (Products & Services) employer: F.J. WILSON
Contact Detail:
F.J. WILSON Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Products & Services)
✨Tip Number 1
Familiarize yourself with the specific products and services offered by our client. Understanding their portfolio will allow you to tailor your approach and demonstrate how your marketing strategies can effectively raise awareness and drive sales.
✨Tip Number 2
Showcase your experience in digital marketing by preparing examples of successful campaigns you've led. Highlight your proficiency in using tools like Google Analytics to measure campaign performance, as this is crucial for the role.
✨Tip Number 3
Network with professionals in the architecture and marketing sectors. Engaging with industry peers can provide insights into current trends and challenges, which you can leverage during interviews to show your proactive approach.
✨Tip Number 4
Prepare to discuss how you would manage a marketing budget effectively. Be ready to share your strategies for balancing revenue generation with the needs of a membership organization, as this will be key to succeeding in the role.
We think you need these skills to ace Marketing Manager (Products & Services)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in product marketing, digital marketing, and campaign planning. Use specific examples that demonstrate your success in these areas, especially those that relate to the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the organization’s mission. Mention specific products or services from their portfolio that excite you and explain how you can contribute to their growth.
Highlight Your Achievements: In both your CV and cover letter, focus on quantifiable achievements. Use metrics to illustrate your impact in previous roles, such as increased sales, engagement rates, or successful campaign outcomes. This will help you stand out as a results-driven candidate.
How to prepare for a job interview at F.J. WILSON
✨Showcase Your Product Marketing Experience
Be prepared to discuss your significant experience in product marketing. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved. This will demonstrate your understanding of marketing concepts and best practices.
✨Demonstrate Your Digital Marketing Skills
Since digital marketing is a key component of this role, come ready to talk about your experience with email marketing, social media, PPC, and display advertising. Share examples of how you've used these channels effectively to drive engagement and sales.
✨Prepare for Collaborative Scenarios
This position requires working closely with various teams and stakeholders. Think of examples where you've successfully collaborated with others, managed projects, or influenced senior stakeholders. This will show your ability to work in a team-oriented environment.
✨Highlight Your Analytical Skills
Be ready to discuss how you've used measurement tools like Google Analytics to report on marketing activity and outcomes. Provide examples of how you've made recommendations for change based on data analysis, showcasing your analytical mindset.
