Marketing Effectiveness Analyst - 6 month FTC
Marketing Effectiveness Analyst - 6 month FTC

Marketing Effectiveness Analyst - 6 month FTC

City of London Full-Time 48000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead measurement strategies to boost marketing performance and support sales teams.
  • Company: Join a top Retail Media platform in the heart of London.
  • Benefits: Enjoy a competitive salary and flexible work arrangements, with 3 days in the office.
  • Why this job: Make an impact by driving campaign success and collaborating with diverse teams.
  • Qualifications: Experience in Retail or Advertising, strong analytical skills, and proficiency in SQL preferred.
  • Other info: This is a 6-month contract role with an ASAP start date.

The predicted salary is between 48000 - 60000 £ per year.

Job Description

An exciting Measurement Strategy Senior Lead opportunity at a leading Retail Media platform in London.

  • Based in London
  • 3 days a week in the office
  • 6-month contract
  • Start date: ASAP
  • £80,000 -£100,000k pro rata

The Job

As the Measurement Strategy Senior Lead, your responsibilities will include:

  • Developing and implementing cross-channel measurement strategies to optimise marketing performance.
  • Supporting sales teams with training, case studies, and best practices.
  • Advising clients and agencies on measurement methodologies, including A/B testing, MMM, and MTA.
  • Leading analytical projects to generate actionable insights and drive campaign success.
  • Working closely with internal teams, including Product, Strategy, and Sales, to enhance measurement capabilities.

You

  • Experience in Retail, E-commerce, CPG, Retail Media, or Advertising.
  • Strong analytical skills, with the ability to interpret complex datasets and provide strategic recommendations.
  • Understanding of media measurement methodologies and statistical modelling techniques.
  • Confident communicator, able to translate technical insights for diverse stakeholders.
  • Proficiency in SQL or other data querying tools is a plus.

Apply Now

You can apply for the Measurement Strategy Senior Lead role now by sending us your CV or giving us a call! Don't forget to register as a candidate too.

Amy Brown
Executive Consultant

Sphere Digital Recruitment has a range of digital job opportunities get in touch to find out how we can help you. Visit our website for more details.

Sphere Digital Recruitment is acting as an Employment Business in relation to this vacancy.

Marketing Effectiveness Analyst - 6 month FTC employer: Sphere Digital Recruitment Group

At Sphere Digital Recruitment, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London. Our culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth and development. With a focus on work-life balance and a commitment to supporting our team, we ensure that every member feels valued and empowered to make a meaningful impact in their role.
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Contact Detail:

Sphere Digital Recruitment Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Effectiveness Analyst - 6 month FTC

✨Tip Number 1

Familiarize yourself with the latest trends in retail media and e-commerce analytics. This knowledge will help you speak confidently about industry standards and innovations during your interview.

✨Tip Number 2

Prepare to discuss specific examples of how you've developed and implemented measurement strategies in previous roles. Highlight any successful campaigns where your insights led to improved performance.

✨Tip Number 3

Brush up on your SQL skills or any other data querying tools mentioned in the job description. Being able to demonstrate your technical proficiency can set you apart from other candidates.

✨Tip Number 4

Practice translating complex analytical insights into clear, actionable recommendations. This skill is crucial for communicating with diverse stakeholders, so be ready to showcase it during your discussions.

We think you need these skills to ace Marketing Effectiveness Analyst - 6 month FTC

Cross-Channel Measurement Strategies
Analytical Skills
Data Interpretation
Strategic Recommendations
Media Measurement Methodologies
Statistical Modelling Techniques
A/B Testing
Marketing Mix Modelling (MMM)
Multi-Touch Attribution (MTA)
Project Management
Communication Skills
Training and Development
Collaboration with Internal Teams
Proficiency in SQL or Data Querying Tools

Some tips for your application 🫡

Understand the Role: Make sure you fully understand the responsibilities of a Measurement Strategy Senior Lead. Highlight your experience in developing measurement strategies and working with cross-channel marketing performance.

Tailor Your CV: Customize your CV to reflect your relevant experience in Retail, E-commerce, or Advertising. Emphasize your analytical skills and any experience with media measurement methodologies.

Craft a Compelling Cover Letter: Write a cover letter that showcases your ability to translate complex data insights into actionable strategies. Mention specific examples of how you've supported sales teams or led analytical projects.

Highlight Technical Skills: If you have proficiency in SQL or other data querying tools, make sure to mention this prominently. Companies value candidates who can handle complex datasets and provide strategic recommendations.

How to prepare for a job interview at Sphere Digital Recruitment Group

✨Understand Measurement Methodologies

Make sure you have a solid grasp of various measurement methodologies like A/B testing, MMM, and MTA. Be prepared to discuss how you've applied these techniques in past roles and the impact they had on marketing performance.

✨Showcase Analytical Skills

Highlight your analytical skills by discussing specific examples where you've interpreted complex datasets. Be ready to explain how your insights led to strategic recommendations that improved campaign outcomes.

✨Communicate Confidently

Practice translating technical insights into layman's terms. You’ll need to communicate effectively with diverse stakeholders, so demonstrate your ability to make complex information accessible during the interview.

✨Collaborate with Internal Teams

Discuss your experience working closely with cross-functional teams such as Product, Strategy, and Sales. Share examples of how collaboration has enhanced measurement capabilities and driven success in previous projects.

Marketing Effectiveness Analyst - 6 month FTC
Sphere Digital Recruitment Group
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