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For Companies At a Glance
- Tasks: Lead a team to create engaging CRM campaigns that boost user retention and revenue.
- Company: Deliveroo is revolutionizing food and shopping delivery, connecting consumers with local businesses.
- Benefits: Enjoy free Deliveroo Plus, generous leave, and competitive pay with potential bonuses.
- Why this job: Join a tech-driven company that values innovation, autonomy, and diverse perspectives.
- Qualifications: Experience in CRM for consumer-focused businesses and strong analytical skills are essential.
- Other info: Work from home options and a supportive culture for parents make this role appealing.
The predicted salary is between 43200 - 72000 £ per year.
- Fantastic opportunity for a Global Head of CRM
- To join a global FTSE 250 Consultancy
About Our Client
With HQ in London, they are a global consultancy focusing on business services. With an employee base of over 6000, they specialise in a wide range of consulting services.
Job Description
Primary duties
- Develop, prioritise and execute a commercially focussed CRM Marketing Automation & Lifecycle Roadmap that aligns with the company\’s goals and objectives for customer engagement throughout onboarding, loyalty, retention, and reactivation.
- Lead a dedicated team (made up of direct reports and squads) to work through discovery phases of each agreed Roadmap initiative, defining business case, user experience, core build requirements, assets, proof of concept and testing and global deployment once success has been realised.
- Utilise customer data and segmentation techniques to personalise communication and marketing campaigns, ensuring relevance and effectiveness.
- Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates.
- Collaborate with cross-functional teams across Marketing, Product (Web & CRM), BI, Data and sales, to ensure a seamless and consistent customer experience across all touchpoints.
- Define and monitor key performance metrics related to CRM effectiveness to ensure each element of the CRM Programme is globally consistent and optimised.
- Work with the compliance team to ensure compliance with global data and marketing regulations.
The Successful Applicant
Key skills and competencies
- 5+ years of experience in email marketing and/or CRM campaign implementation and management.
- Superior project management skills and strategic thinking.
Skills & Competencies
- Understanding of marketing automation tools such as Salesforce Marketing and Pardot.
- Working experience with Jira or other project management tools.
- Working experience with Tableau, Power BI or other reporting tools.
- Strong analytical skills and ability to produce reports and provide strategic recommendations motivated by data.
- Experience working with segmentation and email marketing platforms.
- High level of motivation and initiative, the ability to motivate the team and to anticipate company\’s needs.
What\’s on Offer
Competitive salary and package.
Flexible working.
Excellent career progression opportunities.
Globally recognised DEI business.
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Global Head of CRM employer: Michael Page (UK)
Contact Detail:
Michael Page (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of CRM
✨Tip Number 1
Familiarize yourself with Deliveroo's mission and values. Understanding how we connect consumers, restaurants, and riders will help you align your experience and ideas with our goals during discussions.
✨Tip Number 2
Highlight your experience with CRM technology platforms, especially if you have worked with tools like Braze. Being able to discuss specific campaigns you've executed using these tools can set you apart.
✨Tip Number 3
Prepare to discuss your analytical skills and how you've used data to drive decisions in previous roles. Be ready to share examples of how you've monitored engagement metrics and implemented changes based on your findings.
✨Tip Number 4
Showcase your leadership experience by discussing how you've mentored teams in the past. We value collaboration, so be prepared to share how you've worked cross-functionally to achieve business objectives.
We think you need these skills to ace Global Head of CRM
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Global Head of CRM position. Understand the key responsibilities and requirements, and think about how your experience aligns with them.
Highlight Relevant Experience: In your application, emphasize your relevant CRM experience, particularly in high-growth consumer-focused businesses. Provide specific examples of successful CRM campaigns you have developed and executed.
Showcase Analytical Skills: Demonstrate your analytical skills by including examples of how you've used data to drive decisions in previous roles. Mention any specific tools or platforms you are familiar with, especially if you have experience with Braze.
Communicate Your Leadership Style: As a leadership role, it's important to convey your approach to mentoring and developing teams. Share your philosophy on team management and provide examples of how you've successfully led teams in the past.
How to prepare for a job interview at Michael Page (UK)
✨Showcase Your CRM Expertise
Make sure to highlight your relevant CRM experience, especially in high-growth consumer-focused businesses. Be prepared to discuss specific campaigns you've developed and executed, and how they contributed to user retention and revenue growth.
✨Demonstrate Analytical Skills
Since the role requires excellent analytical skills, come ready to discuss how you've used data to drive decisions in past roles. Share examples of key metrics you've monitored and how you've identified opportunities for growth based on that data.
✨Emphasize Team Leadership
As a potential leader of the CRM team, it's crucial to convey your mentoring and leadership style. Prepare examples of how you've successfully led teams, developed talent, and achieved business goals through collaboration.
✨Stay Current with CRM Trends
Show your passion for the CRM landscape by discussing recent trends or best practices you've implemented in your previous roles. This demonstrates your commitment to continuous learning and innovation, which aligns with Deliveroo's values.
