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For Companies At a Glance
- Tasks: Support CRM channels like email, SMS, and push notifications to enhance customer experience.
- Company: Join a rapidly growing consumer brand backed by private equity, known for innovation and creativity.
- Benefits: Enjoy a hybrid work model and a competitive salary package with growth opportunities.
- Why this job: Be part of a dynamic team where CRM is central to the brand's growth strategy and success.
- Qualifications: 2-3 years of CRM experience, including eCRM and campaign delivery, with strong data skills.
- Other info: Opportunity to work with cutting-edge technology and report directly to senior stakeholders.
The predicted salary is between 24000 - 42000 £ per year.
Senior CRM Executive
£30,000 + Package
Cheshire: Hybrid
We’re really pleased to be supporting this client on their latest hire, CRM Executive.
This is a really exciting consumer brand, authentically themselves, innovative and creative.
An established brand that has been through incredible growth, doubling in size year on year.
Multi-million turnover brand. Private Equity backed which makes this moment for them the best time to join – with so much investment being put into the brand and marketing team.
In this role, you’ll support the performance of the CRM channels: email, DM, SMS and Push, whilst supporting new automated customer experience and journeys.
CRM here is valued! It’s at the heart of their growth strategy, seeing investment in technology and desired ESP.
Key responsibilities for this role include:
- Support the brands overall CRM strategy, tracking it’s performance and keeping CRM as a key channel as part of the overall digital strategy.
- Ensure the database is segmented effectively for targeted campaigns.
- Optimise the retention strategy for the brand, building customer loyalty.
- Support on the creative and content of the email campaigns, and CRM campaigns.
- Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business
What I am looking for:
- Extensive experience within CRM, including eCRM and core acquisition automation programmes.
- 2/3 years within CRM, working on a number of different ESP is ideal.
- Creative campaign delivery and content
- Knowledge of customer segmentation.
- Experience within with data, data in separate teams to create a single customer view.
Senior CRM Executive employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Familiarize yourself with the latest trends in CRM technology and automation. This will not only help you understand the tools they use but also show your enthusiasm for the role during interviews.
✨Tip Number 2
Network with professionals in the CRM field, especially those who have experience with the specific ESPs mentioned in the job description. This can provide you with insights and potentially valuable referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM campaigns you've worked on. Highlight your role in optimizing customer retention strategies and how you measured success.
✨Tip Number 4
Research the brand's current CRM strategies and campaigns. Being able to speak knowledgeably about their existing efforts and suggesting improvements can set you apart from other candidates.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior CRM Executive position. Understand the key responsibilities and required skills, such as experience with eCRM and customer segmentation.
Tailor Your CV: Customize your CV to highlight your relevant experience in CRM, particularly focusing on your achievements in email campaigns, customer retention strategies, and any work with different ESPs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and how your background aligns with the company's growth strategy. Mention specific examples of successful campaigns you've managed.
Highlight Data Skills: Emphasize your experience with data analysis and how you've used data to create a single customer view. This is crucial for the role, so make sure to provide concrete examples.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Show Your CRM Expertise
Make sure to highlight your extensive experience in CRM, especially with eCRM and acquisition automation programs. Be prepared to discuss specific campaigns you've worked on and the results they achieved.
✨Demonstrate Creative Thinking
Since this role involves supporting creative content for email and CRM campaigns, come ready with examples of innovative campaigns you've delivered. Discuss how your creativity contributed to customer engagement and retention.
✨Understand Customer Segmentation
Be ready to talk about your knowledge of customer segmentation and how it plays a crucial role in targeted campaigns. Share any strategies you've implemented to effectively segment databases for better campaign performance.
✨Prepare for Data-Driven Discussions
As data is key in this role, prepare to discuss how you've used data to inform your CRM strategies. Be ready to explain how you’ve collaborated with data teams to create a single customer view and how that has impacted your campaigns.
