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- Tasks: Join us as a Marketing Executive to drive exciting campaigns and engage audiences!
- Company: Hostelling Scotland is a vibrant charity focused on promoting the hostelling experience.
- Benefits: Enjoy a competitive salary, flexible hours, and the chance to work in a creative team.
- Why this job: Make a real impact in a fast-paced environment while collaborating with diverse teams.
- Qualifications: Proven marketing experience, strong communication skills, and a passion for digital content creation.
- Other info: Be part of an inclusive workplace that values diversity and creativity!
The predicted salary is between 28800 - 42000 £ per year.
Job Reference: HOMA06325
Position: Marketing Executive
Location : Head Office, 7 Glebe Crescent, Stirling, FK8 2JA
Contract : Permanent
Start Date , TBC
Hours : Full Time 36.25 Hours Per Week
Salary : £Competitive
Hostelling Scotland is on the lookout for a dynamic and results-driven Marketing Executive to join our team! If you have a passion for digital marketing, social media, content creation, and are keen to make a real impact in a fast-paced environment, we want to hear from you.
As a Marketing Executive, youll play an integral role in supporting our Marketing Manager to enhance customer acquisition and retention, promote our brand, and drive the success of our marketing campaigns. Youll work collaboratively with various teams, external suppliers, and strategic partners to deliver engaging and effective marketing strategies.
Key Accountabilities:
- Support the Marketing Manager in executing key marketing initiatives to enhance customer acquisition and retention.
- Manage and oversee marketing campaigns and digital marketing activities.
- Drive occupancy levels through effective and compelling marketing communications.
- Engage social media audiences by creating innovative content that sparks interaction.
- Develop and manage website content to ensure relevance and appeal to our target audience.
- Collaborate with teams across departments to deliver cohesive marketing strategies.
- Work closely with external suppliers and partners to promote the hostelling experience in creative ways.
- Represent Hostelling Scotland at marketing events and external meetings, championing the brand and its initiatives.
- Monitor and analyse marketing campaign performance , optimising results based on insights.
- Manage a diverse workload autonomously in a fast-paced environment.
- Work with the Marketing Manager to control marketing budget , ensuring resources are allocated efficiently.
Key Experience, Knowledge & Skills:
- Proven experience in planning and executing marketing campaigns , with a strong understanding of digital marketing techniques.
- Excellent communication and interpersonal skills (both verbal and written).
- Ability to thrive under pressure and manage competing priorities effectively.
- Independent worker who can manage multiple tasks and deadlines in a fast-paced environment.
- Positive, proactive, and collaborative team player with a strong passion for marketing.
- Skilled in creative writing and content creation, with a focus on quality and engagement.
- Exceptional attention to detail and proven ability to meet deadlines.
- Strong organisational and planning abilities , with an eye for detail.
- Proficient in social media platforms and creating engaging content.
- Familiarity with tools such as Canva, Umbraco, and Google Analytics .
- Flexibility to work evenings and weekends to attend events and conferences as needed.
- Willingness to travel for work-related events and meetings.
- Hold a valid, clean full UK driving licence .
If you like the sound of the role of Marketing Executive, have the knowledge/skills and would like to be part of a small dynamic, creative team thats passionate about the hostelling industry then we would love to hear from you. Just submit your CV with a covering letter at outlining why you think you would be a great fit for this role and what you feel you can contribute to our charity!
Hostelling Scotland is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for all colleagues.
Closing Date: Provisionally 31.03.2025
Interview dates: TBC
AMRT1_UKCT
Marketing Executive employer: Hostelling Scotland
Contact Detail:
Hostelling Scotland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarize yourself with Hostelling Scotland's brand and values. Understanding their mission will help you align your passion for marketing with their goals, making you a more compelling candidate.
✨Tip Number 2
Showcase your digital marketing skills by creating a mini-campaign or content piece that reflects the style and tone of Hostelling Scotland. This proactive approach can set you apart from other candidates.
✨Tip Number 3
Network with current employees or alumni who have worked at Hostelling Scotland. They can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed marketing campaigns in the past. Highlight your ability to analyze performance metrics and optimize strategies based on data.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customize your cover letter for the Marketing Executive position. Highlight your passion for digital marketing and provide specific examples of how your skills align with the key accountabilities mentioned in the job description.
Showcase Relevant Experience: In your CV, emphasize your proven experience in planning and executing marketing campaigns. Include any specific digital marketing techniques you have successfully implemented, as well as your proficiency with tools like Canva and Google Analytics.
Demonstrate Communication Skills: Since excellent communication is crucial for this role, ensure that your application reflects strong verbal and written skills. Use clear and engaging language to convey your ideas and experiences.
Highlight Team Collaboration: Mention any past experiences where you collaborated with teams or external partners to deliver successful marketing strategies. This will show your ability to work effectively in a team-oriented environment, which is essential for this position.
How to prepare for a job interview at Hostelling Scotland
✨Show Your Passion for Marketing
Make sure to express your enthusiasm for digital marketing and content creation during the interview. Share specific examples of campaigns you've worked on and how they made an impact, as this will demonstrate your genuine interest in the role.
✨Prepare for Collaborative Questions
Since the role involves working with various teams and external partners, be ready to discuss your experience in collaboration. Think of instances where you successfully worked with others to achieve a common goal, and be prepared to share those stories.
✨Highlight Your Analytical Skills
The job requires monitoring and analyzing marketing campaign performance. Be prepared to talk about how you've used data to optimize campaigns in the past. Mention any tools you're familiar with, like Google Analytics, to show your analytical capabilities.
✨Demonstrate Your Creativity
As a Marketing Executive, creativity is key. Bring examples of your previous work, such as social media posts or content pieces that showcase your creative writing skills. This will help illustrate your ability to engage audiences effectively.
